2019 – 2020
ATIVO Kids is a portuguese children’s clothing brand on the market since 2005. With an original clothing line, with emphasis on its own design and truly personalized and exclusive models, it offers a wide range of clothing that is carefully adapted to childrens’ comfort, divided into 4 segments: baby boy and baby girl (from 6 months to 36 months) and boy and girl ( from 4 years to 16 years). The brand has also expanded rapidly since its foundation, being present in 20 countries, in multi-brand stores at an international level, and in 17 own stores and through wholesalers / retailers with multi-brand stores at a national level.
Knowing that children today spend most of their time indoors (at school, at home) and that outdoor experiences with family or friends create positive and strong memories that accompany children throughout their lives until adulthood, a new brand signature was proposed: “Find your nature”. The word “nature” takes on a double meaning: it’s an invitation to the expression of each child’s individuality and, at the same time, an invitation to explore the natural world around them.
Typography designed exclusively for the brand It´s simple, easy to read and adaptable to various audiences / segments, but with personality and a funny mood that appeals to young generations
An iconography was designed for application in the different touchpoints of the brand, both offline, in the context of the store and merchandise, for example; and online, on the website, social networks, etc.
The new brand was promoted in different communication media, such as billboards.
On a digital level, all channels were updated with the new brand image, from the website / ecommerce to social networks.
Clearer brand strategy
Simpler and more direct communication
A new graphic image without losing the essence
A rich and varied graphic line that follows the brand’s growth
photography: ATIVO Kids