31 de August, 2022

client

MATFIN

year

2022

services

description

MATFIN is a credit intermediation company linked to the largest banking and financial entities operating in Portugal. It has a highly qualified and experienced team, with around 20 years of experience in the financial, banking and insurance sector and provides, among other services, support in obtaining and transferring Home Loans.

challenge

MAFTIN challenged BOOMER to develop a digital campaign aimed at private customers with the aim of promoting their consultancy service in the area of Housing Credit.

Landing Page

The landing page developed for the campaign has 3 main goals:

Campaign

A set of images and videos was created to communicate the Housing Credit transfer service on the company’s social networks and on the Google display network, forwarding interested customers to the Landing Page.

Bearing in mind that credit intermediation is a service that requires a strong relationship of proximity and trust between the interlocutors, the designed pieces adopted an approachable and informal tone.

Social Media

In parallel with the Paid Media campaign, continuous and coherent management of the customer’s social media contributed to the strengthening of the brand’s notoriety, with the inclusion of content related to the subject of mortgage loans to reinforce the company as a specialist in the area.

Highlights

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An informative and enlightening landing page

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A coherent and consistent social media management strategy

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A strengthening of the brand’s notoriety and positioning in the market

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An appealing campaign, with an approachable and humorous tone

Don't save on creativity!