Gazela
How to bring tradition into the present without losing identity?
client
Cervejaria Gazela
year
2019
services
- branding
- graphic design
description
With more than 50 years of history, Cervejaria Gazela specializes in the art of preparing the famous “Batalha Hot Dogs”.
Recognized nationally and internationally, the family-owned business has grown and reinforced its success in the city of Porto. The increase in tourism in the city, as well as the opening of a new Gazela restaurant on Rua de Entreparedes, a second and larger space, dictated the investment in the brand to reinforce its notoriety, positioning Cervejaria Gazela as the “true”, “original” and “authentic” local for the “Batalha Hot Dogs”.
CONCEPT
The shape of the logo resembles a seal, a coat of arms: symbols of quality and history of the city of Porto, with the image of the gazelle as its central element, taking inspiration from its origins. The colors chosen are strong, traditional and classic.
The result is coherence in the brand’s image, with the development of a graphic line that accompanies the brand’s communication, in the packaging, on the menus, in the decoration of the restaurants, etc.
results
Increased notoriety
Loyalty and acquisition of new customers
Coherent and uniform brand communication
Integrated communication — online and offline channels
