AEP – Câmara de Comércio e Indústria
AEP — Associação Empresarial de Portugal is a strategic business partner for Portuguese companies. AEP’s mission is to defend the interests of its members, with a diversified offer of technical and specialized consultancy services.
With the aim of increasing the reputation of the institution and its services, as well as reinforcing the image of AEP among its target audience, a sub-brand was created – AEP SERVIÇOS – and a strategy for communication in digital media was developed.
– User-friendly design
– Focus on relevant content
– Optimized for conversion
– Ongoing A/B testing to maximize efficiency
Aiming to promote AEP services and create engagement, two types of publications were created:
– Posts that generate engagement
with management tips, relevant news or legislative changes, useful information for entrepreneurs, etc.;
– Posts that promote contact
with the promotion of AEP services, their benefits and respective applicability in the market.
In order to work on the notoriety of the AEP Services, a Paid Media plan was outlined on social networks and Google.
promote AEP services to as many potential customers as possible
Traffic to website
generate qualified traffic to the landing page for lead generation
to generate and grow community on social media
With the goal of increasing notoriety,
banners were developed to be presented to potential interested parties who were browsing websites that contained subjects related to the services provided.
In order to generate qualified traffic for the Landing Page,
ads were developed for the Google search engine to present the AEP at the exact moment when people were looking for the services provided.
LANDING PAGE VISITS
(the industry average is 0.3%)