AEP
How to communicate business services in an appealing way and with results?
client
AEP – Câmara de Comércio e Indústria
year
2019
services
- graphic design
- marketing digital
- content creation
description
AEP — Associação Empresarial de Portugal is a strategic business partner for Portuguese companies. AEP’s mission is to defend the interests of its members, with a diversified offer of technical and specialized consultancy services.
With the aim of increasing the reputation of the institution and its services, as well as reinforcing the image of AEP among its target audience, a sub-brand was created – AEP SERVIÇOS – and a strategy for communication in digital media was developed.
Highlights
Landing page
Social media
Paid Media
E-mail marketing
Landing Page
– User-friendly design
– Focus on relevant content
– Optimized for conversion
– Ongoing A/B testing to maximize efficiency
Social Media
Aiming to promote AEP services and create engagement, two types of publications were created:
– Posts that generate engagement
with management tips, relevant news or legislative changes, useful information for entrepreneurs, etc.;
– Posts that promote contact
with the promotion of AEP services, their benefits and respective applicability in the market.
Paid Media
In order to work on the notoriety of the AEP Services, a Paid Media plan was outlined on social networks and Google.
E-mail marketing
Brand notoriety
promote AEP services to as many potential customers as possible
Traffic to website
generate qualified traffic to the landing page for lead generation
Follower acquisition
to generate and grow community on social media
Adwords
Display platform
With the goal of increasing notoriety,
banners were developed to be presented to potential interested parties who were browsing websites that contained subjects related to the services provided.
Search platform
In order to generate qualified traffic for the Landing Page,
ads were developed for the Google search engine to present the AEP at the exact moment when people were looking for the services provided.
E-mail marketing
1st: Sending Landing Page presentation e-newsletters;
2nd: Production and sending of useful and relevant content to increase brand awareness and reputation.
results
PEOPLE REACHED
LANDING PAGE VISITS
FACEBOOK FOLLOWERS
INTERACTION RATE
(the industry average is 0.3%)
