Landing Page
The landing page developed for the campaign has 3 main goals:
- To clarify the advantages of working with MATFIN to potential customers
- To present the company and convey it's credibility
- To generate marketing qualified leads
MATFIN
Promoting savings without saving on creativity
client
MATFIN
year
2022
services
- graphic design
- web design & development
- digital marketing
description
MATFIN is a credit intermediation company linked to the largest banking and financial entities operating in Portugal. It has a highly qualified and experienced team, with around 20 years of experience in the financial, banking and insurance sector and provides, among other services, support in obtaining and transferring Home Loans.
challenge
MAFTIN challenged BOOMER to develop a digital campaign aimed at private customers with the aim of promoting their consultancy service in the area of Housing Credit.
campaign
A set of images and videos was created to communicate the Housing Credit transfer service on the company’s social networks and on the Google display network, forwarding interested customers to the Landing Page.
Bearing in mind that credit intermediation is a service that requires a strong relationship of proximity and trust between the interlocutors, the designed pieces adopted an approachable and informal tone.
social media
In parallel with the Paid Media campaign, continuous and coherent management of the customer’s social networks contributed to strengthening the brand’s awareness and the inclusion of content related to the topic of Mortgage Credit allowed the company to position itself as a specialist in the area.
Highlights
An informative and enlightening landing page
A coherent and consistent social media management strategy
A strengthening of the brand’s notoriety and positioning in the market
An appealing campaign, with an approachable and humorous tone