AEP
How to communicate business services in an appealing way and with results?

client

AEP – Câmara de Comércio e Indústria

year

2019

services

description

AEP — Associação Empresarial de Portugal is a strategic business partner for Portuguese companies. AEP’s mission is to defend the interests of its members, with a diversified offer of technical and specialized consultancy services.

With the aim of increasing the reputation of the institution and its services, as well as reinforcing the image of AEP among its target audience, a sub-brand was created – AEP SERVIÇOS – and a strategy for communication in digital media was developed.

Highlights

Landing page

Social media

Paid Media

E-mail marketing

Landing Page

– User-friendly design
– Focus on relevant content
– Optimized for conversion
– Ongoing A/B testing to maximize efficiency

Social Media

Aiming to promote AEP services and create engagement, two types of publications were created:

– Posts that generate engagement
with management tips, relevant news or legislative changes, useful information for entrepreneurs, etc.;

– Posts that promote contact
with the promotion of AEP services, their benefits and respective applicability in the market.

Paid Media

In order to work on the notoriety of the AEP Services, a Paid Media plan was outlined on social networks and Google.

E-mail marketing

Brand notoriety

promote AEP services to as many potential customers as possible

Traffic to website

generate qualified traffic to the landing page for lead generation

Follower acquisition

to generate and grow community on social media

Adwords

Display platform

With the goal of increasing notoriety,
banners were developed to be presented to potential interested parties who were browsing websites that contained subjects related to the services provided.

Search platform

In order to generate qualified traffic for the Landing Page,
ads were developed for the Google search engine to present the AEP at the exact moment when people were looking for the services provided.

E-mail marketing

The E-mail marketing strategy was applied in two ways:
1st: Sending Landing Page presentation e-newsletters;
2nd: Production and sending of useful and relevant content to increase brand awareness and reputation.

results

PEOPLE REACHED

LANDING PAGE VISITS

FACEBOOK FOLLOWERS

INTERACTION RATE

(the industry average is 0.3%)

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