PAR architecture
Communicating minimalism with passion
client
PAR architecture
year
2019
services
- branding
- graphic design
description
Created in 2019 by two experienced portuguese architects based in Genève, Switzerland, PAR is a bespoke architecture, urbanism and interior design studio.
The challenge was to create a strong yet minimalist visual identity that would be applied to different communication materials.
CONCEPT
With inspiration in the meaning of the word “par” (“pair” in portuguese), and taking into account the essence of the brand – founded by two architects, the human forms were combined with the triangle, a symbol of perfection and balance, resulting in a simple, minimalist logo but with a strong presence, which simultaneously conveys a young but professional image.
