NASCENTE CORRETORES DE SEGUROS
A brand born from the fusion of experience, professionalism and ambition
client
NASCENTE Corretores de Seguros
year
2021 – 2022
services
- branding
- graphic design
description
With offices in Matosinhos (headquarters), Porto, Rio Tinto and Vizela, Nascente Corretores de Seguros was born from the merger of three companies:
• Dias da Costa Corretores de Seguros
• Nascente Mediação de Seguros
• José Martins Mediação de Seguros
Today, it’s a renewed company, but one that has not lost its guiding principles of the past, and prepared for the new and demanding challenges of the insurance market, namely in insurance distribution. Today, it’s a renewed company, but one that has not lost its guiding principles of the past, and prepared for the new and demanding challenges of the insurance market, namely in insurance distribution.
challenge
The merger of the 3 companies created a need to develop a new image that conveyed some of the distinctive characteristics of the 3 brands that now became one.
In order to be able to position itself in a highly competitive field such as the insurance market, NASCENTE Corretores de Seguros asked BOOMER for an impactful branding job that would help to differentiate the brand.
Highlights
Positioning of the new brand in the market
Loyalty and acquisition of new B2B and B2C customers
Communicate the merger of the three existing brands into a new brand
Greater commitment to digital communication
logo
The new logo was the result of the principle of the Customer – Brokers – Insurance pyramid. 117 / 5 000 Resultados da tradução Resultado de tradução The stylized “N” thus highlights the role of insurance brokers as intermediaries between the client and the services. With a modern lettering, but with details that make it distinctive and with a sober and professional feel, the new image symbolizes the experience and seriousness of the brand that represents a new stage in the companies’ history.
The new image was applied to the different materials and communication channels of NASCENTE Corretores de Seguros, both online and offline.
The new brand image was applied to different communication media, such as stationary and calendars.
On a digital level, all channels were updated with the new brand image, from the website to social networks.
results
Visual identity and dynamic and distinctive graphic line
Standardization of communication across the various online and offline channels
More digital image and commitment to communication in online channels
Application of the new image to the website
Loyalty and acquisition of new customers
