CLÍNICA TIAGO DUARTE

REBRANDING

BRANDING, DESIGN & STRATEGY

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CHALLENGE

With 5 years on the market, the "Clínica Tiago Duarte" specializes in Physiotherapy, Orthopedics and Sports therapies, working in the private sector with a customized service and individual treatments.

With a customer base which contains prominent athletes of cycling areas, athletics or football, the clinic has focused on innovation and technology applied in the gym equipment and offices. In order to ensure better conditions for its clients, "Clínica Tiago Duarte" has expanded its facilities and invested in the renewal of the brand image and spaces.

 

CONCEPT

To better communicate the new positioning of the brand, a new logo consisting of lettering and an icon with geometric shapes inspired by kinesiology was developed.

These elements transmit the movements of the human body and unfold in the iconography used in the communication and decoration materials of the clinic, giving dynamism and energy to the brand.

 

iconografia logotipo

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FACILITIES' DECORATION

The application of the brand in the premises has been carefully studied, using the iconographic pattern in the indoor and outdoor signage with vinyls, light boxes and other decorative elements, namely the reception, the gym, the medical offices and the common areas.

 

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RESULTADO

Nova identidade visual e linhaNew dynamic visual identity
and distinctive graphic line

 

 

Aumento da notoriedadeIncreased
Brand Awareness

 

UniformizaçãoCommunication
uniformity

 

 

Fidelização Loyalty and new
customer acquisition

 

 

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DO YOU WANT TO INCREASE THE "HEALTH AND PERFORMANCE" OF YOUR BRAND?


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