{"id":7264,"date":"2021-02-12T16:58:21","date_gmt":"2021-02-12T16:58:21","guid":{"rendered":"http:\/\/boomer.pt\/regra-de-ouro-da-natureza-ao-design-grafico\/"},"modified":"2021-02-12T16:58:21","modified_gmt":"2021-02-12T16:58:21","slug":"regra-de-ouro-da-natureza-ao-design-grafico","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/regra-de-ouro-da-natureza-ao-design-grafico\/","title":{"rendered":"Regra de ouro: da natureza ao Design Gr\u00e1fico"},"content":{"rendered":"\t\t
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Regra de ouro: da natureza ao Design Gr\u00e1fico<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Um dos principais objetivos dos designers, sen\u00e3o o mais importante, \u00e9 criar algo que seja esteticamente agrad\u00e1vel e funcional. Neste artigo, vamos abordar a \u201cregra de ouro\u201d, uma ferramenta utilizada por v\u00e1rios profissionais da \u00e1rea e que auxilia na cria\u00e7\u00e3o de composi\u00e7\u00f5es visuais e layouts equilibrados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Um dos principais objetivos dos designers, sen\u00e3o o mais importante, \u00e9 criar algo que seja esteticamente agrad\u00e1vel e funcional.\u00a0Neste artigo, vamos abordar a \u201cregra de ouro\u201d, uma ferramenta utilizada por v\u00e1rios profissionais da \u00e1rea e que auxilia na cria\u00e7\u00e3o de composi\u00e7\u00f5es visuais e layouts equilibrados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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A regra de ouro, tamb\u00e9m conhecida como \u201cn\u00famero de ouro\u201d ou \u201cpropor\u00e7\u00e3o \u00e1urea\u201d, \u00e9 um n\u00famero alg\u00e9brico irracional, estudado desde a Antiga Gr\u00e9cia, representado pelos gregos atrav\u00e9s da letra\u00a0\u03d5<\/i>\u00a0(phi), ou pelo n\u00famero 1.618. Chegamos a este n\u00famero quando temos uma linha dividida em duas partes e a parte mais longa (A) dividida pela parte mais curta (B) \u00e9 igual \u00e0 soma das duas partes (A+ B) divididas por (A):<\/p>

\u00a0<\/p>

\u00a0<\/p>

A \/ B =\u00a0\u03d5\u00a0<\/i>= 1.618\u2026<\/p>

(A + B) \/ A =\u00a0\u03d5\u00a0<\/i>= 1.618\u2026<\/p>

\u00a0<\/p>

\u00a0<\/p>

Esta propor\u00e7\u00e3o est\u00e1 bastante presente na natureza, e pode ser encontrada por toda a parte: nas flores, nos ramos das \u00e1rvores, em conchas, furac\u00f5es e at\u00e9 em gal\u00e1xias espirais. \u00c9, por isso, considerada uma caracter\u00edstica natural do universo. Talvez por este motivo nos pare\u00e7a visualmente agrad\u00e1vel, visto que \u00e9 algo que estamos habituados a ver ao nosso redor. No caso do girassol, as sementes t\u00eam de rodar no r\u00e1cio de 1.618, para haver uma maior otimiza\u00e7\u00e3o de espa\u00e7o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ao longo dos tempos, o ser humano tamb\u00e9m foi fazendo uso desta propor\u00e7\u00e3o, como, por exemplo, nas Pir\u00e2mides Giz\u00e9, no Egito, nos templos gregos, em pinturas e nas mais variadas obras de arte.<\/p>

H\u00e1 uma rela\u00e7\u00e3o entre a regra de ouro e a sequ\u00eancia de Fibonacci, em que um n\u00famero \u00e9 a soma dos dois n\u00fameros anteriores: 0, 1, 1, 2, 3, 5, 8, 13, 21, e por assim adiante, at\u00e9 ao infinito. Ao dividirmos um n\u00famero com o n\u00famero seguinte, obtemos sempre um n\u00famero aproximado a 1.618. Se contarmos as sementes de um girassol, pelas suas linhas de crescimento, na maioria dos casos, vamos obter um n\u00famero de Fibonacci.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Layout<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Determinar o espa\u00e7o que v\u00e1rios elementos ocupam pode ser algo que consome muito tempo e, por vezes, podemos tirar partido da regra de ouro como guia, para nos indicar onde colocar as v\u00e1rias pe\u00e7as. Isto assegura que o espa\u00e7o e as propor\u00e7\u00f5es est\u00e3o calculados, em vez de as posicionarmos por instinto. Contudo, \u00e0 medida que os designers se tornam mais experientes, isto acaba por acontecer de forma natural.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Tipografia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A regra de ouro \u00e9 usada sobretudo para fotografia ou composi\u00e7\u00e3o de imagens, mas pode ser aplicada tamb\u00e9m na hierarquia tipogr\u00e1fica. Por exemplo, se o corpo de texto for 12pt, multiplicando esse n\u00famero por 1.618, vamos obter 19.416. Seguindo a propor\u00e7\u00e3o \u00e1urea, conclu\u00edmos que o t\u00edtulo dever\u00e1 ter 19pt ou 20pt para chegarmos a uma composi\u00e7\u00e3o equilibrada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Formas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A propor\u00e7\u00e3o \u00e1urea pode tamb\u00e9m ser usada no desenvolvimento de logotipos, partindo do ret\u00e2ngulo de ouro, ou mesmo de elipses proporcionais, de maneira a que possamos construir uma forma equilibrada. Claro que isto n\u00e3o significa que vamos sempre obter um desenho esteticamente bonito, mas \u00e9 algo a ter em conta se estivermos com dificuldades em chegar a uma forma proporcional.\u00a0<\/p>

A regra de ouro pode ser encontrada em v\u00e1rias marcas, tais como a Apple, Twitter, Pepsi, BP, National Geographic, entre outros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Websites<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Imaginemos um layout para um website de 1280px de largura, com uma \u00e1rea principal de conte\u00fado, basta dividir esse n\u00famero por 1.618, o que d\u00e1 791. Desta forma, ficamos com uma \u00e1rea secund\u00e1ria de 489px de largura. Claro que estes c\u00e1lculos n\u00e3o prev\u00eaem as margens entre os diversos elementos, sendo preciso fazer alguns ajustes.
Mesmo em websites responsivos, podemos usar a regra de ouro, n\u00e3o na largura, mas na propor\u00e7\u00e3o entre o texto e as imagens, ou entre os t\u00edtulos e o corpo de texto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Apesar da sua irracionalidade, podemos encontrar a regra de ouro na natureza, ou podemos criar uma composi\u00e7\u00e3o com base nessa propor\u00e7\u00e3o, quer tenhamos consci\u00eancia dela ou n\u00e3o.<\/p>

No entanto, a regra de ouro n\u00e3o deve ser usada de forma obsessiva, mas sim como uma ferramenta \u00fatil para garantirmos uma imagem mais equilibrada. \u00c9 uma f\u00f3rmula matem\u00e1tica, o que prova que tamb\u00e9m h\u00e1 ci\u00eancia na arte, mas que, ao mesmo tempo, n\u00e3o torna uma coisa bonita instantaneamente.<\/p>

\u00a0<\/p>

E voc\u00eas, j\u00e1 alguma vez usaram a regra de ouro ou repararam na sua presen\u00e7a? \ud83d\ude42<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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V\u00ea mais artigos deste Autor<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tiago Oliveira<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\tDesigner<\/span>\n\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tPsicologia das formas: O Significado das formas no design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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Cada elemento que escolhemos para uma pe\u00e7a gr\u00e1fica tem o poder de transmitir mensagens e influenciar a perce\u00e7\u00e3o do p\u00fablico.<\/p>\n

Entre esses elementos do design, as formas desempenham um papel fundamental na forma como percebemos e reagimos aos elementos visuais. <\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t8 de March, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCity Branding: Transformar Cidades em Marcas Vivas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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No cen\u00e1rio global cada vez mais competitivo, onde as cidades se tornam centros de neg\u00f3cios, turismo e cultura, o conceito de “city branding” ou \u201cplace branding\u201d ganha relev\u00e2ncia. <\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t31 de August, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t5 princ\u00edpios do Design Inclusivo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t

\u00c0 medida que as marcas procuram relacionar-se com uma audi\u00eancia cada vez mais diversificada, o design gr\u00e1fico inclusivo emerge como uma ferramenta poderosa para criar estrat\u00e9gias e produtos que transcendem barreiras. Este artigo explora cinco princ\u00edpios fundamentais do design gr\u00e1fico inclusivo e como as marcas os podem incorporar para ampliar o seu alcance e construir uma presen\u00e7a mais inclusiva e aut\u00eantica.<\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t8 de May, 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Um dos principais objetivos dos designers, sen\u00e3o o mais importante, \u00e9 criar algo que seja esteticamente agrad\u00e1vel e funcional. Neste artigo, vamos abordar a \u201cregra de ouro\u201d, uma ferramenta utilizada por v\u00e1rios profissionais da \u00e1rea e que auxilia na cria\u00e7\u00e3o de composi\u00e7\u00f5es visuais e layouts equilibrados.<\/p>\n","protected":false},"author":5,"featured_media":7257,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[131,130,156,197,198,140,154,243,151,139,148,133,132],"class_list":["post-7264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-agencia-digital","tag-agenciademarketing","tag-ai","tag-boomer","tag-boomer-academy","tag-branding","tag-design","tag-design-grafico","tag-gestaoredesosciais","tag-marca","tag-marketingdigital","tag-redessociais","tag-vila-nova-de-famalicao"],"yoast_head":"\nRegra de ouro: da natureza ao Design Gr\u00e1fico - BOOMER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomer.pt\/raiodoblog\/regra-de-ouro-da-natureza-ao-design-grafico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regra de ouro: da natureza ao Design Gr\u00e1fico - BOOMER\" \/>\n<meta property=\"og:description\" content=\"Um dos principais objetivos dos designers, sen\u00e3o o mais importante, \u00e9 criar algo que seja esteticamente agrad\u00e1vel e funcional. Neste artigo, vamos abordar a \u201cregra de ouro\u201d, uma ferramenta utilizada por v\u00e1rios profissionais da \u00e1rea e que auxilia na cria\u00e7\u00e3o de composi\u00e7\u00f5es visuais e layouts equilibrados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boomer.pt\/raiodoblog\/regra-de-ouro-da-natureza-ao-design-grafico\/\" \/>\n<meta property=\"og:site_name\" content=\"BOOMER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/boomer.pt\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-12T16:58:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2022\/06\/w26_capa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2001\" \/>\n\t<meta property=\"og:image:height\" content=\"1001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tiago Oliveira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tiago Oliveira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/regra-de-ouro-da-natureza-ao-design-grafico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/regra-de-ouro-da-natureza-ao-design-grafico\/\"},\"author\":{\"name\":\"Tiago Oliveira\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/#\/schema\/person\/b3543747e5383f4bb8bbbfa21499bf37\"},\"headline\":\"Regra de ouro: da natureza ao Design Gr\u00e1fico\",\"datePublished\":\"2021-02-12T16:58:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/regra-de-ouro-da-natureza-ao-design-grafico\/\"},\"wordCount\":803,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/regra-de-ouro-da-natureza-ao-design-grafico\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2022\/06\/w26_capa.png\",\"keywords\":[\"agencia digital\",\"agenciademarketing\",\"ai\",\"Boomer\",\"Boomer Academy\",\"branding\",\"design\",\"Design Gr\u00e1fico\",\"gestaoredesosciais\",\"marca\",\"marketingdigital\",\"redessociais\",\"vila nova de famalicao\"],\"articleSection\":[\"Design Gr\u00e1fico\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/boomer.pt\/raiodoblog\/regra-de-ouro-da-natureza-ao-design-grafico\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/regra-de-ouro-da-natureza-ao-design-grafico\/\",\"url\":\"https:\/\/boomer.pt\/raiodoblog\/regra-de-ouro-da-natureza-ao-design-grafico\/\",\"name\":\"Regra de ouro: da natureza ao Design Gr\u00e1fico - 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