{"id":7234,"date":"2024-12-21T23:25:09","date_gmt":"2024-12-21T23:25:09","guid":{"rendered":"http:\/\/boomer.pt\/rebranding-repensa-a-tua-marca\/"},"modified":"2024-12-21T23:25:09","modified_gmt":"2024-12-21T23:25:09","slug":"rebranding-repensa-a-tua-marca","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/rebranding-repensa-a-tua-marca\/","title":{"rendered":"Rebranding: repensa a tua marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7234\" class=\"elementor elementor-7234\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cba63b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cba63b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcd5d71\" data-id=\"bcd5d71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fb462f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"7fb462f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Rebranding: repensa a tua marca<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79bdca1 elementor-widget elementor-widget-text-editor\" data-id=\"79bdca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O que \u00e9 o Rebranding? Que raz\u00f5es podem levar a um Rebranding? Descobre tudo no novo artigo d\u2019 O Raio do Blog!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c54072a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c54072a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0406245\" data-id=\"0406245\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-998114b elementor-widget elementor-widget-image\" data-id=\"998114b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"4167\" height=\"2085\" src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2022\/05\/BLOG_e_INSTA_rebranding-36.png\" class=\"attachment-full size-full wp-image-7233\" alt=\"BLOG_e_INSTA_rebranding-36\" srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2022\/05\/BLOG_e_INSTA_rebranding-36.png 4167w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2022\/05\/BLOG_e_INSTA_rebranding-36-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2022\/05\/BLOG_e_INSTA_rebranding-36-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2022\/05\/BLOG_e_INSTA_rebranding-36-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2022\/05\/BLOG_e_INSTA_rebranding-36-1536x769.png 1536w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2022\/05\/BLOG_e_INSTA_rebranding-36-2048x1025.png 2048w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2022\/05\/BLOG_e_INSTA_rebranding-36-1568x785.png 1568w\" sizes=\"(max-width: 4167px) 100vw, 4167px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d355d85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d355d85\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0585a36\" data-id=\"0585a36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aba362f elementor-widget elementor-widget-spacer\" data-id=\"aba362f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f11590b elementor-widget elementor-widget-text-editor\" data-id=\"f11590b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como vimos anteriormente n\u2019O raio do blog, o\u00a0<a href=\"http:\/\/boomer.pt\/pt\/o-raio-do-blog\/o-raio-do-blog\/item\/182-vamos-falar-de-branding\">branding<\/a>\u00a0pode ser visto como uma gest\u00e3o de marca que cria conex\u00e3o com as pessoas, como uma estrat\u00e9gia que consegue gerar emo\u00e7\u00f5es e tornar a marca memor\u00e1vel. Essa estrat\u00e9gia envolve v\u00e1rios elementos como o nome, a identidade visual, o posicionamento de uma marca, etc.<\/p><p>Uma ag\u00eancia de marketing como a\u00a0<strong>BOOMER<\/strong>\u00a0pode ser essencial no planeamento dessa estrat\u00e9gia. Mas, com o tempo, surgem sempre novos desafios, novas tecnologias, e o pr\u00f3prio comportamento de compra por parte do consumidor sofre altera\u00e7\u00f5es. Quando se percebe que os resultados n\u00e3o est\u00e3o a melhorar, come\u00e7a a ser altura de pensar num\u00a0<em>rebranding<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94c1c71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94c1c71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-079698f\" data-id=\"079698f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e646e3 elementor-widget elementor-widget-spacer\" data-id=\"8e646e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f80072e elementor-widget elementor-widget-heading\" data-id=\"f80072e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 o Rebranding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46e5e46 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"46e5e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9df04e4 elementor-widget elementor-widget-text-editor\" data-id=\"9df04e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A evolu\u00e7\u00e3o \u00e9 inevit\u00e1vel. Eventualmente, todas as empresas ir\u00e3o precisar de se reposicionar no mercado, seja para se adaptarem \u00e0s novas tecnologias, ao consumidor, a novos produtos ou a diferentes servi\u00e7os. Nesse sentido, o<em>\u00a0rebranding<\/em>\u00a0consiste em dar um novo significado \u00e0 imagem de uma empresa e tem como objetivo alterar a perce\u00e7\u00e3o do p\u00fablico relativamente \u00e0 marca. Por outras palavras, estamos a falar de simbolismos.<\/p><p>Um\u00a0<em>rebranding<\/em>\u00a0acaba por ser um processo natural, at\u00e9 porque existe sempre um amadurecimento da marca, e \u00e9 normal que esta j\u00e1 n\u00e3o seja sempre vista da mesma forma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-631a70d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"631a70d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12eb61b\" data-id=\"12eb61b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7ff8b2 elementor-widget elementor-widget-spacer\" data-id=\"e7ff8b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab3013 elementor-widget elementor-widget-heading\" data-id=\"6ab3013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que o Rebranding n\u00e3o \u00e9?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef90b4c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ef90b4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3581c8 elementor-widget elementor-widget-text-editor\" data-id=\"c3581c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por vezes, o\u00a0<em>rebranding<\/em>\u00a0pode ser confundido com o\u00a0<em>restyling<\/em>.<\/p><p>Numa\u00a0estrat\u00e9gia de\u00a0<em>rebranding<\/em>, s\u00e3o levadas a cabo modifica\u00e7\u00f5es de grande dimens\u00e3o, pelo que esta tem um car\u00e1ter estrat\u00e9gico e, em alguns casos, pode at\u00e9 contemplar uma mudan\u00e7a de nome.<\/p><p>J\u00e1 no\u00a0<em>restyling<\/em>, estas modifica\u00e7\u00f5es consistem mais numa atualiza\u00e7\u00e3o do logo, normalmente realizado em v\u00e1rias fases, e com altera\u00e7\u00f5es quase impercet\u00edveis para n\u00e3o se correr o risco de deixar de ser reconhecido.<\/p><p>Por isso, e antes de realizarmos qualquer tipo de modifica\u00e7\u00e3o, devemos ter em conta os motivos pelos quais consideramos qualquer uma das hip\u00f3teses e tamb\u00e9m a forma como o queremos implementar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3749c4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3749c4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f42ce89\" data-id=\"f42ce89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d90a69 elementor-widget elementor-widget-spacer\" data-id=\"8d90a69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db4ea4 elementor-widget elementor-widget-heading\" data-id=\"5db4ea4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Raz\u00f5es que podem levar a um Rebranding:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0ebe7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ec0ebe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff47ac9 elementor-widget elementor-widget-text-editor\" data-id=\"ff47ac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>S\u00e3o v\u00e1rios os motivos pelos quais faz sentido optar pelo\u00a0<em>rebranding,\u00a0<\/em>tais como:<\/p><ul><li><strong>Atualiza\u00e7\u00e3o da imagem corporativa<\/strong>\u00a0(para apelar a um mercado mais jovem, por exemplo): o tempo pode tornar a identidade da marca antiquada, mas o rebranding n\u00e3o significa necessariamente que a identidade da marca deve refletir as tend\u00eancias mais atuais;<\/li><li><strong>Mudan\u00e7a e\/ou expans\u00e3o da \u00e1rea de neg\u00f3cios:\u00a0<\/strong>se a empresa vai abranger uma nova \u00e1rea ou expandir as linhas de produtos, o\u00a0<em>rebranding<\/em>\u00a0torna-se essencial para evitar problemas de coer\u00eancia com a marca atual e para garantir a efic\u00e1cia da mensagem a passar;<\/li><li><strong>Mudan\u00e7a de estrat\u00e9gia:<\/strong>\u00a0quando muda a estrat\u00e9gia da empresa, \u00e9 imprescind\u00edvel que a marca mude tamb\u00e9m. Ela torna-se num s\u00edmbolo dessa transforma\u00e7\u00e3o e faz com que a empresa acompanhe a mudan\u00e7a, tanto internamente como externamente;<\/li><li><strong>Reposicionar a empresa e a sua vis\u00e3o<\/strong>: quando surge uma nova preocupa\u00e7\u00e3o, como a sustentabilidade, por exemplo;<\/li><li><strong>Diferenciar a empresa dos seus concorrentes.<\/strong><\/li><\/ul><p>Qualquer que seja a raz\u00e3o, \u00e9 preciso saber qual o momento adequado para se reposicionar no mercado e, chegada essa altura, \u00e9 preciso ter em conta tamb\u00e9m todas as mudan\u00e7as a que isso ir\u00e1 levar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c85f01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c85f01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47d95b6\" data-id=\"47d95b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bd4982 elementor-widget elementor-widget-spacer\" data-id=\"6bd4982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ec84d elementor-widget elementor-widget-heading\" data-id=\"47ec84d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como fazer um Rebranding?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa2fbc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"caa2fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4173a59 elementor-widget elementor-widget-text-editor\" data-id=\"4173a59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de tomares qualquer decis\u00e3o quanto \u00e0 identidade e estrat\u00e9gia da tua empresa, come\u00e7a por procurar entender quais s\u00e3o as necessidades do teu p\u00fablico-alvo. \u00c9 imprescind\u00edvel obter um diagn\u00f3stico completo para poder optar por uma estrat\u00e9gia que fa\u00e7a sentido e que corresponda \u00e0s expectativas, por isso, n\u00e3o hesites em contactar uma ag\u00eancia de comunica\u00e7\u00e3o como a\u00a0<strong>BOOMER<\/strong>\u00a0para te ajudar neste processo que poder\u00e1 envolver, entre outros aspetos:<\/p><ul><li><strong>Mudar da identidade visual:<\/strong>\u00a0a identidade visual est\u00e1 relacionada com tudo o que chega aos olhos do p\u00fablico, ou seja, a paleta de\u00a0<a href=\"http:\/\/boomer.pt\/pt\/o-raio-do-blog\/o-raio-do-blog\/item\/189-cor-e-cultura\">cores<\/a>, log\u00f3tipo, mascote,\u00a0<a href=\"http:\/\/boomer.pt\/pt\/o-raio-do-blog\/o-raio-do-blog\/item\/162-design-grafico-erros-que-nao-podes-mesmo-cometer\">design<\/a>, entre outros elementos. Se a tua empresa j\u00e1 n\u00e3o parece coincidir com os objetivos e estrat\u00e9gia inicial, ou mesmo com o consumidor, \u00e9 poss\u00edvel fazer uma mudan\u00e7a na identidade visual sem perder a ess\u00eancia;<\/li><li><strong>Decidir em que canais colocar a marca:\u00a0<\/strong>coloca a marca em canais de comunica\u00e7\u00e3o relevantes, seja pela comunica\u00e7\u00e3o impressa, seja pelos\u00a0<a href=\"http:\/\/boomer.pt\/pt\/o-raio-do-blog\/o-raio-do-blog\/item\/177-a-importancia-das-redes-sociais-para-o-marketing\">meios digitais<\/a>. \u00c9 importante criar alguma expectativa no p\u00fablico nesta fase. Por isso, investe um pouco em Marketing Digital, em a\u00e7\u00f5es que criem curiosidade no p\u00fablico e que o fa\u00e7a procurar saber mais;<\/li><li><strong>Monitorizar o p\u00fablico:\u00a0<\/strong>o mais importante \u00e9 apresentar as novidades, mas \u00e9 preciso tamb\u00e9m estar atento \u00e0s mudan\u00e7as e perceber como o consumidor ir\u00e1 reagir aos novos conte\u00fados. Tra\u00e7a objetivos quantific\u00e1veis para medir a performance. No entanto, \u00e9 de salientar que pode ser necess\u00e1rio algum tempo de absor\u00e7\u00e3o por parte do consumidor.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11051ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11051ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12ac6e4\" data-id=\"12ac6e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a6342b elementor-widget elementor-widget-spacer\" data-id=\"5a6342b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d706585 elementor-widget elementor-widget-heading\" data-id=\"d706585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tipos de Rebranding:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8015b4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b8015b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c9da1 elementor-widget elementor-widget-text-editor\" data-id=\"62c9da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nem todos os processos de\u00a0<em>rebranding<\/em>\u00a0s\u00e3o iguais. Existem v\u00e1rios tipos que podem mudar completamente a imagem da marca, e outros que o fazem apenas em parte.<\/p><ul><li><strong><em>Rebranding<\/em>\u00a0parcial:\u00a0<\/strong>ocorre quando uma marca n\u00e3o altera por completo as caracter\u00edsticas que a identificam, mas apenas alguns elementos. Desta forma n\u00e3o h\u00e1 uma desassocia\u00e7\u00e3o completa da ess\u00eancia da marca;<\/li><li><strong><em>Rebranding<\/em>\u00a0evolutivo:\u00a0<\/strong>refere-se \u00e0s pequenas mudan\u00e7as que s\u00e3o feitas ao longo do tempo. Neste caso, as pessoas v\u00e3o-se habituando \u00e0s pequenas altera\u00e7\u00f5es, e muitas vezes, s\u00e3o t\u00e3o subtis que nem sequer reparam nelas;<\/li><li><strong><em>Rebranding<\/em>\u00a0radical:\u00a0<\/strong>aqui acontece uma mudan\u00e7a por completo do\u00a0<em>branding<\/em>\u00a0da empresa, e at\u00e9 \u00e9 poss\u00edvel que haja, inclusivamente, uma mudan\u00e7a do pr\u00f3prio nome e\/ou log\u00f3tipo.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7b2318 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7b2318\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19660d7\" data-id=\"19660d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fd2b10 elementor-widget elementor-widget-spacer\" data-id=\"3fd2b10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6cb77a elementor-widget elementor-widget-heading\" data-id=\"f6cb77a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O Rebranding nem sempre \u00e9 recomendado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5aac21 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c5aac21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef402f elementor-widget elementor-widget-text-editor\" data-id=\"4ef402f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando a empresa quer mudar o\u00a0<em>branding<\/em>\u00a0sem qualquer motivo, tal pode ser mais prejudicial do que ben\u00e9fico. \u00c9 preciso ter em conta que existem outras estrat\u00e9gias de marketing que podem ser mais eficazes como, por exemplo, o\u00a0marketing de conte\u00fado.<\/p><p>Se a empresa procura disfar\u00e7ar alguma pol\u00e9mica, utilizar o\u00a0<em>rebranding<\/em>\u00a0n\u00e3o \u00e9 aconselh\u00e1vel porque o p\u00fablico pode entender isso como uma fuga de responsabilidade.<\/p><p>Se for apenas para chamar a aten\u00e7\u00e3o e atrair p\u00fablico, vai ter um efeito tempor\u00e1rio e ter\u00e1 pouco impacto nas vendas porque, na verdade, n\u00e3o existe nenhum motivo plaus\u00edvel por tr\u00e1s da mudan\u00e7a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec27723 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec27723\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6b45be\" data-id=\"a6b45be\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89baa38 elementor-widget elementor-widget-spacer\" data-id=\"89baa38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6deffa8 elementor-widget elementor-widget-text-editor\" data-id=\"6deffa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A marca da tua empresa \u00e9 um processo em constante mudan\u00e7a, com uma adapta\u00e7\u00e3o permanente, e o\u00a0<em>rebranding<\/em>\u00a0\u00e9 um processo natural de evolu\u00e7\u00e3o, essencial a todas as marcas que querem crescer. Se j\u00e1 percebeste que a tua empresa precisa de um\u00a0<em>rebranding<\/em>\u00a0chegaste ao s\u00edtio certo. Est\u00e1s pronto para mudar a imagem da tua marca?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" data-src=\"images\/o_raio_do_blog\/25-06-21\/24_5-ferramentas-para-social-media-manager_1.png\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/p>\n<p>O que \u00e9 o Rebranding? Que raz\u00f5es podem levar a um Rebranding? Descobre tudo no novo artigo d&#8217; O Raio do Blog!<\/p>\n","protected":false},"author":1,"featured_media":7233,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[131,130,156,197,198,140,154,139,148,253,133,132],"class_list":["post-7234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-agencia-digital","tag-agenciademarketing","tag-ai","tag-boomer","tag-boomer-academy","tag-branding","tag-design","tag-marca","tag-marketingdigital","tag-rebranding","tag-redessociais","tag-vila-nova-de-famalicao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebranding: repensa a tua marca - BOOMER<\/title>\n<meta name=\"description\" content=\"Como vimos anteriormente n\u2019O raio do blog, o branding pode ser visto como uma gest\u00e3o de marca que cria conex\u00e3o com as pessoas...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomer.pt\/raiodoblog\/rebranding-repensa-a-tua-marca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding: repensa a tua marca - 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