{"id":7115,"date":"2022-06-22T20:30:15","date_gmt":"2022-06-22T19:30:15","guid":{"rendered":"http:\/\/boomer.pt\/design-grafico-erros-que-nao-podes-mesmo-cometer\/"},"modified":"2022-06-22T20:30:15","modified_gmt":"2022-06-22T19:30:15","slug":"design-grafico-erros-que-nao-podes-mesmo-cometer","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/design-grafico-erros-que-nao-podes-mesmo-cometer\/","title":{"rendered":"Design Gr\u00e1fico: Erros que n\u00e3o podes mesmo cometer"},"content":{"rendered":"\t\t
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Design Gr\u00e1fico: Erros que n\u00e3o podes mesmo cometer<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O objetivo inicial do design consiste na solu\u00e7\u00e3o de problemas e na proje\u00e7\u00e3o visual para a comunica\u00e7\u00e3o de uma mensagem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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O\u00a0objetivo inicial<\/strong>\u00a0do design consiste na\u00a0solu\u00e7\u00e3o de problemas<\/strong>\u00a0e na\u00a0proje\u00e7\u00e3o visual<\/strong>\u00a0para a\u00a0comunica\u00e7\u00e3o de uma mensagem<\/strong>. No entanto, durante a cria\u00e7\u00e3o do conte\u00fado gr\u00e1fico, erros podem acontecer.\u00a0Importa identific\u00e1-los, corrigi-los e procurar n\u00e3o repeti-los.<\/strong><\/p>

Para prevenirmos algumas poss\u00edveis situa\u00e7\u00f5es<\/strong>, no artigo de hoje elencamos uma s\u00e9rie de\u00a0poss\u00edveis falhas que deves evitar cometer.<\/strong>\u00a0Afinal, estamos sempre a aprender!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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#1 \u2013 N\u00e3o distinguir RGB e CMYK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Estes dois formatos<\/strong>\u00a0servem para fins completamente diferentes: o\u00a0RGB (red, green, blue)<\/strong>\u00a0\u00e9 utilizado para o meio digital, enquanto o formato\u00a0CMYK (cyan, magenta, yellow, black\/key)<\/strong>\u00a0se aplica a impress\u00f5es. Se algum dos formatos for utilizado incorretamente, as cores no papel ou no digital n\u00e3o v\u00e3o corresponder \u00e0s cores do design inicial.<\/p>

N\u00e3o te esque\u00e7as<\/strong>: sempre que fizeres uma produ\u00e7\u00e3o gr\u00e1fica, pede uma\u00a0prova de impress\u00e3o<\/strong>\u00a0para teres certeza de que est\u00e1 tudo a sair como foi planeado!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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#2 \u2013 Mau uso de cores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A legibilidade<\/strong>\u00a0\u00e9 essencial, por isso, deves optar por\u00a0cores mais claras<\/strong>. As\u00a0cores escuras<\/strong>\u00a0podem dificultar a leitura, sendo tamb\u00e9m, por vezes, desagrad\u00e1veis e pesadas. E lembra-te,\u00a0n\u00e3o existem m\u00e1s cores, apenas m\u00e1s combina\u00e7\u00f5es!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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#3 \u2013 Erros ortogr\u00e1ficos\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pode acontecer que o designer tenha tamb\u00e9m de ser o<\/strong>\u00a0copywriter<\/em><\/strong>, ou seja, o texto tamb\u00e9m \u00e9 criado pelo designer. Neste caso, conv\u00e9m saber escrever e estruturar uma frase,\u00a0aten\u00e7\u00e3o \u00e0 gram\u00e1tica e aos erros de sintaxe<\/a>!<\/p>

Al\u00e9m disso, se tiveres alguns\u00a0conhecimentos em ingl\u00eas<\/strong>, tal \u00e9\u00a0uma mais-valia que deves utilizar em determinadas situa\u00e7\u00f5es.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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#4 \u2013 Demasiada informa\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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J\u00e1 alguma vez pegaste num\u00a0flyer<\/em>\u00a0ou viste algum\u00a0post<\/em>\u00a0e ficaste incomodado com a\u00a0quantidade de elementos desnecess\u00e1rios?<\/strong>\u00a0Quando h\u00e1 informa\u00e7\u00e3o em excesso, e que n\u00e3o precisa de estar ali, os dados \u201ca mais\u201d podem estragar completamente o produto final.<\/p>

O excesso de informa\u00e7\u00e3o \u00e9 o primeiro passo<\/strong>\u00a0para que o leitor n\u00e3o preste aten\u00e7\u00e3o. Por isso, em vez de investires na\u00a0quantidade de texto<\/strong>, \u00e9 melhor focares-te em\u00a0transmitir a mensagem de uma forma mais simplificada<\/strong>\u00a0atrav\u00e9s de imagens criativas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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#5 \u2013 Usar muitos tamanhos e fontes incompat\u00edveis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O trabalho de um designer<\/strong>\u00a0n\u00e3o envolve apenas imagens, tamb\u00e9m contempla a\u00a0inser\u00e7\u00e3o de texto.<\/strong>\u00a0O ideal \u00e9 manter a regra de usar principalmente duas fontes (tr\u00eas, no m\u00e1ximo), o que permite assegurar a legibilidade e obedecer aos fundamentos de um bom design. Qualquer design com\u00a0mais de tr\u00eas fontes cria o caos visual.<\/strong><\/p>

Na escolha das fontes<\/strong>, \u00e9 importante ter em conta as caracter\u00edsticas do cliente, mas tamb\u00e9m \u00e9 necess\u00e1rio que haja alguma hierarquia visual: organizar informa\u00e7\u00f5es e elementos de forma que se possa facilmente distinguir os diferentes n\u00edveis de import\u00e2ncia destes.<\/p>

Um tipo de fonte<\/strong>\u00a0que definitivamente n\u00e3o \u00e9 bem vista aos olhos de um designer \u00e9\u00a0a Comic Sans, evita usar, por favor\u2026\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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#6 \u2013 Falta de alinhamento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A harmonia<\/strong>\u00a0\u00e9 tamb\u00e9m um\u00a0fator essencial<\/strong>\u00a0que n\u00e3o pode ser descartado.\u00a0Imagens desalinhadas<\/strong>,\u00a0linhas tortas<\/strong>\u00a0e\u00a0elementos mal ordenados<\/strong>\u00a0revelam falta de brio, rigor e profissionalismo. Idealmente, deves colocar o texto em conformidade com uma grelha e os seus principais elementos, tais como calhas, margens, colunas, linhas, medianizes e regi\u00f5es. Esses elementos tornam o design mais leg\u00edvel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Alguns designers esquecem-se que\u00a0os seus produtos n\u00e3o s\u00e3o feitos para eles pr\u00f3prios<\/strong>. No design, \u00e9 preciso que todas as pessoas entendam o que est\u00e1 ali e fa\u00e7am o\u00a0uso apropriado do produto<\/strong>. Mas nem sempre funciona assim, v\u00ea\u00a0aqui<\/a>\u00a0as nossas sugest\u00f5es sobre como lidar com\u00a0uma situa\u00e7\u00e3o de rejei\u00e7\u00e3o por parte do cliente.<\/strong><\/p>

\u00a0<\/p>

Mas o importante\u00a0\u00e9 reconhecer os erros e procurar sempre melhorar!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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\n

O objetivo inicial do design consiste na solu\u00e7\u00e3o de problemas e na proje\u00e7\u00e3o visual para a comunica\u00e7\u00e3o de uma mensagem.<\/span><\/p>\n","protected":false},"author":7,"featured_media":7108,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[131,130,156,140,154,243,151,139,148,133,132],"class_list":["post-7115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-agencia-digital","tag-agenciademarketing","tag-ai","tag-branding","tag-design","tag-design-grafico","tag-gestaoredesosciais","tag-marca","tag-marketingdigital","tag-redessociais","tag-vila-nova-de-famalicao"],"yoast_head":"\nDesign Gr\u00e1fico: Erros que n\u00e3o podes mesmo cometer - BOOMER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomer.pt\/raiodoblog\/design-grafico-erros-que-nao-podes-mesmo-cometer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Gr\u00e1fico: Erros que n\u00e3o podes mesmo cometer - 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