{"id":6960,"date":"2023-09-12T09:40:08","date_gmt":"2023-09-12T08:40:08","guid":{"rendered":"http:\/\/boomer.pt\/digital-design-quem-o-que-quando-e-como\/"},"modified":"2023-09-12T09:40:08","modified_gmt":"2023-09-12T08:40:08","slug":"digital-design-quem-o-que-quando-e-como","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/digital-design-quem-o-que-quando-e-como\/","title":{"rendered":"DIGITAL DESIGN: QUEM, O QU\u00ca, QUANDO E COMO?"},"content":{"rendered":"\t\t
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DIGITAL DESIGN: QUEM, O QU\u00ca, QUANDO E COMO?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O mundo digital tomou conta da nossa vida em todas as vertentes e esta expans\u00e3o trouxe \u00e0 luz a import\u00e2ncia de definir uma nova disciplina de design: o Digital Design.<\/p>

Quem nunca foi repreendido por passar a vida \u201ccom a cabe\u00e7a no ar\u201d? A verdade \u00e9 que, hoje em dia, passamos o dia de cabe\u00e7a para baixo, com os olhos no ecr\u00e3! O mundo digital tomou conta da nossa vida em todas as vertentes: seja no trabalho ou para lazer, para nos informarmos ou apenas para passar o tempo. Esta expans\u00e3o trouxe \u00e0 luz a import\u00e2ncia de definir uma nova disciplina de design, mais focada para as especificidades dos suportes digitais: o Digital Design.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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DIGITAL DESIGN: o que \u00e9 (explicado de maneira resumida e potencialmente redutora)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital Design<\/strong>\u00a0\u00e9, muito resumidamente, qualquer tipo de projeto de design que surja num formato digital (um\u00a0website<\/em>, uma\u00a0app<\/em>) e n\u00e3o no formato f\u00edsico (como uma brochura ou um livro). Ali\u00e1s, fraseando mais corretamente, \u00e9 qualquer projeto desenhado\u00a0para<\/strong>\u00a0o formato digital! Sim, porque desenhar para um ecr\u00e3 apresenta caracter\u00edsticas pr\u00f3prias e necessita de\u00a0skills<\/em>\u00a0espec\u00edficas e \u00e9 aqui que entra a mais importante \u201cpe\u00e7a\u201d nesta equa\u00e7\u00e3o: o utilizador.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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ANALYTICS : a insustent\u00e1vel leveza do feedback<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ao contr\u00e1rio do formato f\u00edsico, o mundo digital apresenta uma vantagem valiosa para quem produz conte\u00fados (gr\u00e1ficos ou outros): a possibilidade de medir, de \u201cvigiar\u201d o utilizador e de analisar a sua rea\u00e7\u00e3o e intera\u00e7\u00e3o.<\/p>

A possibilidade de obter\u00a0feedback<\/em>\u00a0realista e em tempo real aumenta no designer a responsabilidade de considerar (ainda mais) o seu utilizador, de melhorar constantemente, de testar; por outro lado, permite perceber exatamente que pontos podem ser melhorados \/ corrigidos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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INTERATIVIDADE : agora \u00e9 que a coisa se complica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Outro dos fatores que distingue o design digital \u00e9 a\u00a0interatividade<\/strong>.<\/p>

Claro que nem todos os suportes digitais t\u00eam este requisito (uma infografia informativa, por exemplo, pode ser praticamente um elemento est\u00e1tico, como um poster). H\u00e1 tamb\u00e9m elementos impressos em que a interatividade desempenha um papel fundamental \u2013 como um livro\u00a0pop-up,\u00a0<\/em>por exemplo. Mas, falando genericamente, desenhar para o universo digital \u00e9 considerar que algu\u00e9m ir\u00e1 ativamente interagir com aquele projeto, o que aumenta a complexidade e o n\u00famero de pontos a considerar.<\/p>

Para al\u00e9m de ser visualmente atrativo, um produto digital tem que ser facilmente utilizado, navegado, clicado, ou seja, temos que ter em conta a\u00a0experi\u00eancia do utilizador<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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USER EXPERIENCE (UX) DESIGNER: \u00c9 um psic\u00f3logo? \u00c9 um vidente? N\u00e3o! \u00c9 um UX designer!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Os UX designers focam-se principalmente na\u00a0usabilidade<\/strong>: \u00e9 sua fun\u00e7\u00e3o projetar o caminho do utilizador numa determinada aplica\u00e7\u00e3o ou\u00a0website<\/em>, considerando os passos a tomar, os poss\u00edveis erros ou d\u00favidas que podem surgir para, no geral, tornar a experi\u00eancia de utiliza\u00e7\u00e3o o mais simples e gratificante poss\u00edvel.<\/p>

Os UX designers s\u00e3o fundamentais em todas as fases de um projeto digital.<\/p>

No\u00a0arranque<\/strong>, ajudam a definir o comportamento do utilizador, a identificar problemas e solu\u00e7\u00f5es e elaboram cen\u00e1rios, fluxos de tarefas e\u00a0wireframes<\/em>\u00a0que ser\u00e3o a base da constru\u00e7\u00e3o do produto. Durante o\u00a0desenvolvimento,<\/strong>\u00a0colaboram com a restante equipa para pesquisar e testar diferentes abordagens de funcionalidades \/ design para melhor corresponder \u00e0s expectativas do utilizador. Por fim, ap\u00f3s a conclus\u00e3o do projeto, ajudam na recolha e an\u00e1lise de comportamentos e intera\u00e7\u00f5es para identificar possibilidades de melhoria (este processo n\u00e3o \u00e9, claro, totalmente linear).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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USER INTERFACE (UI) DESIGNER: a beleza exterior tamb\u00e9m conta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O UI designer planeia e desenha a\u00a0componente visual do produto<\/strong>, incluindo os elementos de interatividade (como bot\u00f5es,\u00a0sliders<\/em>, iconografia, etc),\u00a0layouts<\/em>, cores, tipografia, etc.<\/p>

Para al\u00e9m da cria\u00e7\u00e3o da apar\u00eancia gr\u00e1fica do produto, \u00e9 da responsabilidade do\u00a0UI designer<\/em>\u00a0colaborar diretamente com o\u00a0UX designer<\/em>\u00a0para colocar em pr\u00e1tica as conclus\u00f5es e caminhos definidos por ele. \u00c9 tamb\u00e9m importante trabalhar em conjunto com os\u00a0developers<\/em>\u00a0na fase de implementa\u00e7\u00e3o do design.<\/p>

Na fase p\u00f3s-implementa\u00e7\u00e3o, o UI designer acompanha igualmente a fase de testes e an\u00e1lise para identificar poss\u00edveis erros ou melhorias a ser implementadas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Estes s\u00e3o apenas alguns dos mais importantes agentes ou tarefas que comp\u00f5em a cria\u00e7\u00e3o de um projeto digital. Pod\u00edamos nomear muitos mais e explicar com mais detalhe, mas a nossa experi\u00eancia\u00a0e an\u00e1lise de comportamentos diz-nos que o utilizador neste momento j\u00e1 deve estar enfadado e pronto a fazer um\u00a0scroll down<\/em>!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

O mundo digital tomou conta da nossa vida em todas as vertentes e esta expans\u00e3o trouxe \u00e0 luz a import\u00e2ncia de definir uma nova disciplina de design: o Digital Design.<\/p>\n","protected":false},"author":1,"featured_media":6958,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[131,130,156,197,198,140,154,313,151,139,148,133,132],"class_list":["post-6960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria","tag-agencia-digital","tag-agenciademarketing","tag-ai","tag-boomer","tag-boomer-academy","tag-branding","tag-design","tag-digital-design","tag-gestaoredesosciais","tag-marca","tag-marketingdigital","tag-redessociais","tag-vila-nova-de-famalicao"],"yoast_head":"\nDIGITAL DESIGN: QUEM, O QU\u00ca, QUANDO E COMO? - BOOMER<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomer.pt\/raiodoblog\/digital-design-quem-o-que-quando-e-como\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIGITAL DESIGN: QUEM, O QU\u00ca, QUANDO E COMO? 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