{"id":25870,"date":"2022-02-13T18:53:23","date_gmt":"2022-02-13T18:53:23","guid":{"rendered":"https:\/\/boomer.pt\/raiodoblog\/?p=25870"},"modified":"2022-02-13T18:53:23","modified_gmt":"2022-02-13T18:53:23","slug":"da-dispersao-a-disciplina-como-preparar-o-marketing-para-2026-com-uma-visao-360o","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/da-dispersao-a-disciplina-como-preparar-o-marketing-para-2026-com-uma-visao-360o\/","title":{"rendered":"Da dispers\u00e3o \u00e0 disciplina: como preparar o marketing para 2026 com uma vis\u00e3o 360\u00ba?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25870\" class=\"elementor elementor-25870\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-083ba78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"083ba78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4c1481\" data-id=\"d4c1481\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90a7583 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90a7583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Da dispers\u00e3o \u00e0 disciplina: como preparar o marketing para 2026 com uma vis\u00e3o 360\u00ba?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b60b7 elementor-widget elementor-widget-image\" data-id=\"84b60b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2001\" height=\"1001\" src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/12\/w50_banner-blog.png\" class=\"attachment-full size-full wp-image-25872\" alt=\"\" srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/12\/w50_banner-blog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/12\/w50_banner-blog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/12\/w50_banner-blog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/12\/w50_banner-blog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/12\/w50_banner-blog-1536x768.png 1536w\" sizes=\"(max-width: 2001px) 100vw, 2001px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7f67b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7f67b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57f958d\" data-id=\"57f958d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-692edf9 elementor-widget elementor-widget-spacer\" data-id=\"692edf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2167843 elementor-widget elementor-widget-text-editor\" data-id=\"2167843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">2026 aproxima-se num cen\u00e1rio em que a press\u00e3o sobre o marketing \u00e9 cada vez maior: mais concorr\u00eancia, mais canais, mais tecnologia, mais IA\u00a0e menos aten\u00e7\u00e3o dispon\u00edvel por parte dos\u00a0consumidores.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Nas PME, a realidade \u00e9 muitas vezes semelhante: equipas\u00a0pequenas,\u00a0acumula\u00e7\u00e3o de fun\u00e7\u00f5es e uma sensa\u00e7\u00e3o permanente de que \u201cfalta sempre qualquer coisa\u201d:\u00a0tempo, or\u00e7amento, pessoas ou foco. O resultado \u00e9 um esfor\u00e7o constante de comunica\u00e7\u00e3o, sem a tranquilidade de saber se esse esfor\u00e7o est\u00e1 realmente alinhado com os objetivos do neg\u00f3cio.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A quest\u00e3o j\u00e1 n\u00e3o \u00e9 \u201cfazer marketing\u201d.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">\u00c9 garantir que <strong>cada a\u00e7\u00e3o, cada canal e cada euro investido contribui para um plano coerente e sustent\u00e1vel<\/strong>.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7ec0f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7ec0f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cac635\" data-id=\"2cac635\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a4f5e7 elementor-widget elementor-widget-text-editor\" data-id=\"6a4f5e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"text-decoration: underline;\"><span class=\"TextRun MacChromeBold SCXW263492207 BCX0\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263492207 BCX0\">A dor real das PME e dos profissionais de marketing<\/span><\/span><span class=\"EOP SCXW263492207 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7103369 elementor-widget elementor-widget-text-editor\" data-id=\"7103369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Quem trabalha diariamente em marketing ou gest\u00e3o em contexto de PME reconhece v\u00e1rios destes pontos:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">faltam tempo e espa\u00e7o para pensar estrat\u00e9gia, porque o dia \u00e9 absorvido pela execu\u00e7\u00e3o<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">os recursos humanos e financeiros s\u00e3o limitados, o que obriga a escolhas dif\u00edceis<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">n\u00e3o existe verdadeira coordena\u00e7\u00e3o entre marketing, vendas e\u00a0gest\u00e3o<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u00e9 dif\u00edcil identificar o que gera impacto real e o que \u00e9 apenas \u201catividade\u201d<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Sem uma vis\u00e3o integrada, o marketing corre o risco de se transformar numa sucess\u00e3o de iniciativas pontuais: campanhas isoladas, conte\u00fados sem\u00a0estrat\u00e9gia,\u00a0a\u00e7\u00f5es reativas a pedidos ou a movimentos da concorr\u00eancia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755f302 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"755f302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51204f6 elementor-widget elementor-widget-text-editor\" data-id=\"51204f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"text-decoration: underline;\"><span class=\"TextRun MacChromeBold SCXW152534927 BCX0\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW152534927 BCX0\">A tecnologia n\u00e3o resolve, por si s\u00f3, o problema de fund<\/span><span class=\"NormalTextRun SCXW152534927 BCX0\">o<\/span><\/span><span class=\"EOP SCXW152534927 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a83a86e elementor-widget elementor-widget-text-editor\" data-id=\"a83a86e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Todos os dias surgem novas plataformas e ferramentas de intelig\u00eancia artificial, automa\u00e7\u00e3o&#8230;\u00a0A promessa \u00e9 clara: mais efici\u00eancia, mais escala, mais capacidade de produzir e analisar.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Mas a experi\u00eancia mostra que, sem uma estrat\u00e9gia clara, estas solu\u00e7\u00f5es tendem a amplificar a complexidade em vez de a reduzir. Criam-se mais relat\u00f3rios, mais conte\u00fados, mais campanhas sem que exista uma l\u00f3gica estruturante por detr\u00e1s.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A quest\u00e3o central mant\u00e9m-se:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">o que a empresa pretende alcan\u00e7ar<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">com que posicionamento<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">para que segmentos de cliente<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">os colaboradores t\u00eam forma\u00e7\u00e3o (e motiva\u00e7\u00e3o!) para adotarem estas ferramentas<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">quais os\u00a0crit\u00e9rios de sucesso<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span data-contrast=\"auto\">Sem respostas s\u00f3lidas a estas perguntas, o risco \u00e9 investir em tecnologia antes de clarificar o essencial.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9937a99 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9937a99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-349f6ee elementor-widget elementor-widget-text-editor\" data-id=\"349f6ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"text-decoration: underline;\"><span class=\"TextRun MacChromeBold SCXW50330399 BCX0\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW50330399 BCX0\">De \u201cfalar para todos\u201d a ser relevante para poucos (mas certos)<\/span><\/span><span class=\"EOP SCXW50330399 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d6a18 elementor-widget elementor-widget-text-editor\" data-id=\"84d6a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Outra transforma\u00e7\u00e3o estrutural \u00e9 a eros\u00e3o da comunica\u00e7\u00e3o massificada. Falar para \u201ctoda a gente\u201d \u00e9, na pr\u00e1tica, falar para ningu\u00e9m em particular.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Os mercados est\u00e3o mais segmentados. Os decisores est\u00e3o mais informados, com mais refer\u00eancias e mais alternativas. A diferencia\u00e7\u00e3o n\u00e3o se constr\u00f3i com mensagens gen\u00e9ricas, mas com\u00a0uma proposta de valor clara,\u00a0um conhecimento aprofundado dos segmentos priorit\u00e1rios,\u00a0conte\u00fados e experi\u00eancias alinhados com necessidades concretas.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Para uma PME, isto significa que o objetivo n\u00e3o \u00e9 \u201cestar em todo o lado\u201d. \u00c9 ser claramente relevante para os p\u00fablicos que mais contribuem para o crescimento do neg\u00f3cio.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b3b5f4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4b3b5f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a0097d elementor-widget elementor-widget-text-editor\" data-id=\"1a0097d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"text-decoration: underline;\"><span class=\"TextRun MacChromeBold SCXW108409887 BCX0\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW108409887 BCX0\">O que significa, na pr\u00e1tica, uma abordagem de marketing 360\u00ba<\/span><\/span><span class=\"EOP SCXW108409887 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2307d41 elementor-widget elementor-widget-text-editor\" data-id=\"2307d41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW209144451 BCX0\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW209144451 BCX0\">Uma estrat\u00e9gia\u00a0<\/span><span class=\"NormalTextRun SCXW209144451 BCX0\">360\u00ba n\u00e3o deve ser confundid<\/span><span class=\"NormalTextRun SCXW209144451 BCX0\">a<\/span><span class=\"NormalTextRun SCXW209144451 BCX0\">\u00a0com omnipresen\u00e7a. N\u00e3o se trata de\u00a0<\/span><span class=\"NormalTextRun SCXW209144451 BCX0\">estar presente<\/span><span class=\"NormalTextRun SCXW209144451 BCX0\">\u00a0em todos os canais, mas de desenhar um sistema coerente em que cada pe\u00e7a tem um papel definido.<\/span><\/span><span class=\"EOP SCXW209144451 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7655682 elementor-widget elementor-widget-text-editor\" data-id=\"7655682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><b><span data-contrast=\"auto\"> Come\u00e7ar pelo neg\u00f3cio, n\u00e3o pelos canais<\/span><\/b><\/li><\/ol><p><span data-contrast=\"auto\">Antes de decidir se a prioridade \u00e9 investir em social media, SEO,\u00a0paid\u00a0media ou automa\u00e7\u00e3o, \u00e9 necess\u00e1rio clarificar\u00a0os\u00a0objetivos de neg\u00f3cio (crescimento, rentabilidade, expans\u00e3o, reten\u00e7\u00e3o, etc.),\u00a0indicadores que v\u00e3o permitir medir o contributo do marketing\u00a0e\u00a0horizontes temporais realistas.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Esta disciplina ajuda a separar o que \u00e9 urgente do que \u00e9 importante e protege as equipas da press\u00e3o para \u201cfazer tudo ao mesmo tempo\u201d.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142c2d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"142c2d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea28408 elementor-widget elementor-widget-text-editor\" data-id=\"ea28408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"2\"><li><b><span data-contrast=\"auto\"> Proposta de valor clara<\/span><\/b><\/li><\/ol><p><span data-contrast=\"auto\">Uma estrat\u00e9gia s\u00f3lida exige uma proposta de valor simples, concreta e repet\u00edvel:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">qual o problema que a empresa resolve?\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">para quem?\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">em que se distingue de alternativas compar\u00e1veis?<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p><span data-contrast=\"auto\">Se n\u00e3o for poss\u00edvel explicar isto em poucos segundos, \u00e9 dif\u00edcil esperar que o mercado compreenda a diferen\u00e7a. A partir daqui, torna-se mais f\u00e1cil alinhar o discurso comercial, o conte\u00fado de marketing e a experi\u00eancia do cliente.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-225011d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"225011d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5c38bf elementor-widget elementor-widget-text-editor\" data-id=\"e5c38bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"3\"><li><b><span data-contrast=\"auto\"> Website como n\u00facleo do ecossistema digital<\/span><\/b><\/li><\/ol><p><span data-contrast=\"auto\">Numa estrat\u00e9gia\u00a0360\u00ba, o website deixa de ser apenas uma presen\u00e7a \u201cinstitucional\u201d e passa a assumir o papel de centro do ecossistema digital.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Idealmente, o website deve\u00a0refletir a proposta de valor de forma clara e orientada para o cliente,\u00a0apresentar provas (testemunhos, casos, m\u00e9tricas, certifica\u00e7\u00f5es)\u00a0e\u00a0facilitar o pr\u00f3ximo passo: contacto, pedido de proposta, marca\u00e7\u00e3o de reuni\u00e3o, compra, etc.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">A partir deste centro, todos os canais (an\u00fancios, redes sociais, email, conte\u00fados) passam a funcionar como caminhos que conduzem a intera\u00e7\u00f5es relevantes com a marca.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad3d399 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ad3d399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f864bcd elementor-widget elementor-widget-text-editor\" data-id=\"f864bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"4\"><li><b><span data-contrast=\"auto\"> Funil simples, mas bem definido<\/span><\/b><\/li><\/ol><p><span data-contrast=\"auto\">Um modelo 360\u00ba pode ser representado de forma simples, em quatro momentos:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Atrair<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 gerar visibilidade\u00a0da marca para os\u00a0segmentos certos<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Converter<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 transformar interesse em a\u00e7\u00f5es concretas (lead, pedido de informa\u00e7\u00e3o, registo, compra inicial)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Fechar<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 apoiar o processo comercial com conte\u00fados e argumentos adequados<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Fidelizar<\/span><\/b><span data-contrast=\"auto\">\u00a0\u2013 manter e desenvolver a rela\u00e7\u00e3o ap\u00f3s a primeira compra<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span data-contrast=\"auto\">Quando se sabe qual o papel de cada canal em cada momento, deixa de se \u201cpublicar porque sim\u201d e passa a medir-se o contributo de cada a\u00e7\u00e3o na progress\u00e3o do cliente ao longo do funil.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ffea1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52ffea1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-680c992 elementor-widget elementor-widget-text-editor\" data-id=\"680c992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"text-decoration: underline;\"><span class=\"TextRun MacChromeBold SCXW174300023 BCX0\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW174300023 BCX0\">Onde a intelig\u00eancia artificial acrescenta valor numa vis\u00e3o 360\u00ba<\/span><\/span><span class=\"EOP SCXW174300023 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-444da64 elementor-widget elementor-widget-text-editor\" data-id=\"444da64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Quando existe uma estrat\u00e9gia definida, a IA integra-se de forma natural em v\u00e1rios momentos do processo, nomeadamente para:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">apoiar a pesquisa e o diagn\u00f3stico<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">acelerar a cria\u00e7\u00e3o de conte\u00fados (sempre com curadoria humana)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">gerar varia\u00e7\u00f5es de an\u00fancios e mensagens<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">identificar padr\u00f5es em dados de campanhas e CRM<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">automatizar partes do relacionamento com o cliente<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><p>\u00a0<\/p><p><span data-contrast=\"auto\">O objetivo n\u00e3o \u00e9 substituir equipas, mas libertar tempo para o que exige pensamento cr\u00edtico, prioriza\u00e7\u00e3o e decis\u00e3o.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2620161 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2620161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8519c21 elementor-widget elementor-widget-text-editor\" data-id=\"8519c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"text-decoration: underline;\"><span class=\"TextRun MacChromeBold SCXW159462807 BCX0\" lang=\"PT-PT\" xml:lang=\"PT-PT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW159462807 BCX0\">O desafio estrutural: tempo, foco e capacidade de execu\u00e7\u00e3o<\/span><\/span><span class=\"EOP SCXW159462807 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ca054 elementor-widget elementor-widget-text-editor\" data-id=\"46ca054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Mesmo com uma vis\u00e3o clara, muitas PME e equipas de marketing esbarram em tr\u00eas limita\u00e7\u00f5es recorrentes:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">falta de tempo para desenhar e acompanhar um plano estruturado<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">dificuldade em manter coer\u00eancia entre o que se planeia e o que se executa<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">escassez de perfis especializados para cobrir todas as \u00e1reas (estrat\u00e9gia, conte\u00fado, performance, CRM, automa\u00e7\u00e3o, etc.)<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46295a1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"46295a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1350c03 elementor-widget elementor-widget-text-editor\" data-id=\"1350c03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Por isso, faz cada vez mais sentido combinar compet\u00eancias internas com apoio externo especializado, sobretudo em momentos-chave, como o\u00a0diagn\u00f3stico e defini\u00e7\u00e3o da estrat\u00e9gia 360\u00ba, a\u00a0clarifica\u00e7\u00e3o da proposta de valor e dos segmentos priorit\u00e1rios, o\u00a0desenho do funil e dos principais fluxos de comunica\u00e7\u00e3o\u00a0e a\u00a0defini\u00e7\u00e3o de indicadores e rotinas de acompanhamento.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f7f110 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3f7f110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a42722 elementor-widget elementor-widget-text-editor\" data-id=\"2a42722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Abordagens como\u00a0o\u00a0<\/span><a href=\"https:\/\/boomer.pt\/boomer360\/\"><span data-contrast=\"none\">M\u00e9todo\u00a0<\/span><b><span data-contrast=\"none\">BOOMER 360<\/span><\/b><\/a><span data-contrast=\"auto\">\u00a0surgem precisamente neste cruzamento entre estrat\u00e9gia e execu\u00e7\u00e3o:\u00a0o nosso objetivo \u00e9\u00a0apoiar\u00a0PME\u2019s\u00a0e equipas de marketing a estruturar uma vis\u00e3o 360\u00ba, pragm\u00e1tica e exequ\u00edvel, que permita sair da dispers\u00e3o e trabalhar com foco, cad\u00eancia e crit\u00e9rios claros de sucesso.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Se faz sentido explorares\u00a0como uma abordagem 360\u00ba pode estruturar o marketing da\u00a0tua empresa\u00a0em\u00a02026, agenda j\u00e1 a tua\u00a0reuni\u00e3o gratuita de 30 minutos\u00a0com a nossa Equipa!<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-400dc18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"400dc18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8da8b8\" data-id=\"f8da8b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a96a24 elementor-widget elementor-widget-template\" data-id=\"9a96a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"17459\" class=\"elementor elementor-17459\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a19dc2b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"a19dc2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fc81c1\" data-id=\"6fc81c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29625fc elementor-widget elementor-widget-heading\" data-id=\"29625fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">V\u00ea mais artigos deste Autor<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0f60f1 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"e0f60f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f312511\" data-id=\"f312511\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-347d879 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"347d879\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7489df5\" data-id=\"7489df5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bfe494 elementor-widget elementor-widget-premium-addon-person\" data-id=\"0bfe494\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;persons_per_row&quot;:&quot;100%&quot;,&quot;persons_per_row_tablet&quot;:&quot;100%&quot;,&quot;persons_per_row_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-person.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"premium-persons-container premium-person-style1 multiple-persons\" data-persons-equal=\"\">\n\t\t\t\t\t\t\t\t<div class=\"premium-person-container premium-person-none-effect\">\n\t\t\t\t\t\t<div class=\"premium-person-image-container\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"700\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0000_SL1_5122.jpg\" class=\"attachment-full size-full wp-image-19974 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0000_SL1_5122.jpg 500w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0000_SL1_5122-214x300.jpg 214w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/700;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"premium-person-info\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-person-info-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"premium-person-name\">Marisa Coutinho<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"premium-person-title\">\n\t\t\t\t\t\t\t<span>CEO<\/span>\n\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e032613\" data-id=\"e032613\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25002f8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"25002f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25950 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacao category-criatividade category-marketing category-redes-sociais tag-ai tag-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/os-7-pecados-mortais-do-marketing-nas-pme\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1.png\" class=\"attachment-full size-full wp-image-25975 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/os-7-pecados-mortais-do-marketing-nas-pme\/\" target=&quot;_blank&quot;>\n\t\t\t\tOs 7 pecados mortais do marketing nas PME\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Se tens uma PME, \u00e9 prov\u00e1vel que j\u00e1 tenhas sentido isto: o marketing \u201cdevia\u201d trazer resultados, mas na pr\u00e1tica vira um loop de urg\u00eancias, ideias soltas e decis\u00f5es em cima do joelho.  O outsourcing de marketing pode ser a diferen\u00e7a entre uma PME crescer com consist\u00eancia\u2026 ou andar em c\u00edrculos a apagar fogos.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/os-7-pecados-mortais-do-marketing-nas-pme\/\" aria-label=\"Read more about Os 7 pecados mortais do marketing nas PME\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 de February, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25901 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacao category-criatividade category-marketing category-redes-sociais tag-ai tag-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-de-marketing-digital-para-2026\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1.png\" class=\"attachment-full size-full wp-image-25911 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-de-marketing-digital-para-2026\/\" target=&quot;_blank&quot;>\n\t\t\t\t5 Tend\u00eancias de Marketing Digital para 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Com o in\u00edcio de um novo ano, h\u00e1 uma pergunta que aparece em quase todas as conversas com empres\u00e1rios, CEOs e equipas de marketing: \u201conde \u00e9 que devemos investir?\u201d A tenta\u00e7\u00e3o \u00e9 correr atr\u00e1s da \u00faltima \u201ctrend\u201d, da mais recente ferramenta de IA, ou do \u201cGuru\u201d que supostamente te vai tornar rico em 90 dias. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-de-marketing-digital-para-2026\/\" aria-label=\"Read more about 5 Tend\u00eancias de Marketing Digital para 2026\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 de January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25486 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-comunicacao category-criatividade category-marketing category-tecnologia tag-ai tag-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/o-novo-consumidor-como-a-inteligencia-artificial-esta-a-mudar-as-regras-do-jogo-para-as-marcas\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2.png\" class=\"attachment-full size-full wp-image-25483 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/o-novo-consumidor-como-a-inteligencia-artificial-esta-a-mudar-as-regras-do-jogo-para-as-marcas\/\" target=&quot;_blank&quot;>\n\t\t\t\tO Novo Consumidor: como a Intelig\u00eancia Artificial est\u00e1 a mudar as regras do jogo para as marcas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A Intelig\u00eancia Artificial est\u00e1 a mudar as regras do jogo: consumidores exigem relev\u00e2ncia, autenticidade e experi\u00eancias personalizadas, obrigando as marcas a repensarem o marketing.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/o-novo-consumidor-como-a-inteligencia-artificial-esta-a-mudar-as-regras-do-jogo-para-as-marcas\/\" aria-label=\"Read more about O Novo Consumidor: como a Intelig\u00eancia Artificial est\u00e1 a mudar as regras do jogo para as marcas\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16 de January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2026 aproxima-se num cen\u00e1rio em que a press\u00e3o sobre o marketing \u00e9 cada vez maior: mais concorr\u00eancia, mais canais, mais tecnologia, mais IA e menos aten\u00e7\u00e3o dispon\u00edvel por parte dos consumidores. Nas PME, a realidade \u00e9 muitas vezes semelhante: equipas pequenas, acumula\u00e7\u00e3o de fun\u00e7\u00f5es e uma sensa\u00e7\u00e3o permanente de que \u201cfalta sempre qualquer coisa\u201d: tempo, or\u00e7amento, pessoas ou foco. O resultado \u00e9 um esfor\u00e7o constante de comunica\u00e7\u00e3o, sem a tranquilidade de saber se esse esfor\u00e7o est\u00e1 realmente alinhado com os objetivos do neg\u00f3cio. <\/p>\n","protected":false},"author":13,"featured_media":25872,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[127,101,99],"tags":[156,199],"class_list":["post-25870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-criatividade","category-marketing","tag-ai","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Da dispers\u00e3o \u00e0 disciplina: como preparar o marketing para 2026 com uma vis\u00e3o 360\u00ba? - BOOMER<\/title>\n<meta name=\"description\" content=\"2026 aproxima-se num cen\u00e1rio em que a press\u00e3o sobre o marketing \u00e9 cada vez maior: mais concorr\u00eancia, mais canais, mais tecnologia, mais IA e menos aten\u00e7\u00e3o dispon\u00edvel por parte dos consumidores. Nas PME, a realidade \u00e9 muitas vezes semelhante: equipas pequenas, acumula\u00e7\u00e3o de fun\u00e7\u00f5es e uma sensa\u00e7\u00e3o permanente de que \u201cfalta sempre qualquer coisa\u201d: tempo, or\u00e7amento, pessoas ou foco. O resultado \u00e9 um esfor\u00e7o constante de comunica\u00e7\u00e3o, sem a tranquilidade de saber se esse esfor\u00e7o est\u00e1 realmente alinhado com os objetivos do neg\u00f3cio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomer.pt\/raiodoblog\/da-dispersao-a-disciplina-como-preparar-o-marketing-para-2026-com-uma-visao-360o\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Da dispers\u00e3o \u00e0 disciplina: como preparar o marketing para 2026 com uma vis\u00e3o 360\u00ba? - BOOMER\" \/>\n<meta property=\"og:description\" content=\"2026 aproxima-se num cen\u00e1rio em que a press\u00e3o sobre o marketing \u00e9 cada vez maior: mais concorr\u00eancia, mais canais, mais tecnologia, mais IA e menos aten\u00e7\u00e3o dispon\u00edvel por parte dos consumidores. Nas PME, a realidade \u00e9 muitas vezes semelhante: equipas pequenas, acumula\u00e7\u00e3o de fun\u00e7\u00f5es e uma sensa\u00e7\u00e3o permanente de que \u201cfalta sempre qualquer coisa\u201d: tempo, or\u00e7amento, pessoas ou foco. 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