{"id":25769,"date":"2023-03-13T07:35:03","date_gmt":"2023-03-13T07:35:03","guid":{"rendered":"https:\/\/boomer.pt\/raiodoblog\/?p=25769"},"modified":"2023-03-13T07:35:03","modified_gmt":"2023-03-13T07:35:03","slug":"como-preparares-a-tua-estrategia-de-marketing-para-2026","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/como-preparares-a-tua-estrategia-de-marketing-para-2026\/","title":{"rendered":"Como preparares a tua estrat\u00e9gia de marketing para 2026?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25769\" class=\"elementor elementor-25769\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-083ba78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"083ba78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4c1481\" data-id=\"d4c1481\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90a7583 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90a7583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Como preparares a tua estrat\u00e9gia de marketing para 2026?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b60b7 elementor-widget elementor-widget-image\" data-id=\"84b60b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1987\" height=\"994\" src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/11\/banner-blog.png\" class=\"attachment-full size-full wp-image-25772\" alt=\"\" srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/11\/banner-blog.png 1987w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/11\/banner-blog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/11\/banner-blog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/11\/banner-blog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/11\/banner-blog-1536x768.png 1536w\" sizes=\"(max-width: 1987px) 100vw, 1987px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7f67b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7f67b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57f958d\" data-id=\"57f958d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-692edf9 elementor-widget elementor-widget-spacer\" data-id=\"692edf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2167843 elementor-widget elementor-widget-text-editor\" data-id=\"2167843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2025 est\u00e1 a terminar e 2026 parece que ainda est\u00e1 longe&#8230; mas quem trabalha em marketing sabe que o tempo voa e j\u00e1 est\u00e1 a trabalhar no pr\u00f3ximo ano!<\/p><p>A verdade \u00e9 que <strong>as regras do jogo mudaram<\/strong> e quem continua a fazer \u201co que sempre funcionou\u201d vai ficar para tr\u00e1s.<\/p><p>Porqu\u00ea? Porque <strong>os consumidores est\u00e3o mais exigentes<\/strong>. Porque os algoritmos mudam todos os dias. Porque a concorr\u00eancia j\u00e1 est\u00e1 a investir em intelig\u00eancia artificial, automa\u00e7\u00e3o, personaliza\u00e7\u00e3o e performance.<\/p><p>N\u00e3o, n\u00e3o precisas de ter um budget gigante. Mas precisas de ter <strong>foco, vis\u00e3o e coragem para mudar<\/strong> o que n\u00e3o est\u00e1 a funcionar.<\/p><p>E tudo come\u00e7a com um plano claro, adaptado \u00e0 realidade da tua empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7ec0f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7ec0f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cac635\" data-id=\"2cac635\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a4f5e7 elementor-widget elementor-widget-text-editor\" data-id=\"6a4f5e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"text-decoration: underline;\">Se queres preparar a tua marca para 2026, come\u00e7a por aqui:<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7103369 elementor-widget elementor-widget-text-editor\" data-id=\"7103369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Faz um diagn\u00f3stico honesto: <\/strong>Olha para tudo: site, redes sociais, posicionamento, conte\u00fados, campanhas, funil. Onde est\u00e1s forte? Onde est\u00e1s a perder tempo e dinheiro?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3727dc elementor-widget elementor-widget-text-editor\" data-id=\"b3727dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Define objetivos concretos: <\/strong>Mais leads? Mais notoriedade? Mais vendas? Est\u00e1s a comunicar para crescer ou s\u00f3 para estar presente?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-361211e elementor-widget elementor-widget-text-editor\" data-id=\"361211e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Escolhe os canais certos (n\u00e3o todos): <\/strong>N\u00e3o tens de estar em todo o lado. Tens de estar onde o teu cliente est\u00e1 e fazer bem.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00fcfaa elementor-widget elementor-widget-text-editor\" data-id=\"00fcfaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Cria conte\u00fado que interessa: <\/strong>N\u00e3o \u00e9 sobre ti. \u00c9 sobre o que o teu cliente precisa de saber, sentir ou resolver.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6bcdcc elementor-widget elementor-widget-text-editor\" data-id=\"e6bcdcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Mede tudo e ajusta: <\/strong>Sem dados, est\u00e1s a adivinhar. E adivinhar, em 2026, n\u00e3o chega.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ecaf57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ecaf57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc8172e\" data-id=\"fc8172e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e3b531 elementor-widget elementor-widget-text-editor\" data-id=\"4e3b531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Eu sei que \u00e9 f\u00e1cil cair na rotina: manter o mesmo plano de sempre, pedir \u201cmais umas campanhas\u201d, fazer uns posts que ficam bem no feed.<\/p><p><strong>Mas a verdade \u00e9 esta: o mercado mudou. Os consumidores mudaram. O marketing mudou.<\/strong><\/p><p>E se a tua estrat\u00e9gia n\u00e3o mudar, os resultados tamb\u00e9m n\u00e3o v\u00e3o mudar!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72763ab elementor-widget elementor-widget-spacer\" data-id=\"72763ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ed36b elementor-widget elementor-widget-text-editor\" data-id=\"07ed36b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2026 ser\u00e1 um ano de acelera\u00e7\u00e3o, mas tamb\u00e9m de oportunidade para quem estiver preparado. Para as PME\u2019s, isso significa deixar de lado o improviso e investir numa estrat\u00e9gia de marketing s\u00f3lida, integrada e orientada a resultados reais.<\/p><p><strong>Se te sentes perdido, est\u00e1s a tentar fazer tudo sozinho ou queres finalmente montar um plano de marketing com p\u00e9s e cabe\u00e7a\u2026 ent\u00e3o tenho uma sugest\u00e3o para ti:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7261d50 elementor-widget elementor-widget-spacer\" data-id=\"7261d50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6021d23 elementor-widget elementor-widget-text-editor\" data-id=\"6021d23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Junta-te a mim no <strong>webinar gratuito<\/strong> (mas de inscri\u00e7\u00e3o obrigat\u00f3ria):<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a9a77c elementor-widget elementor-widget-text-editor\" data-id=\"8a9a77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u201cComo criar uma estrat\u00e9gia de marketing eficaz para 2026?\u201d<\/strong><\/p><ul><li>Dia <strong>10 de dezembro<\/strong>, das 1<strong>1h \u00e0s 12h<\/strong><\/li><li><strong>Online<\/strong> e em <strong>direto<\/strong><\/li><li>Inscreve-te j\u00e1 e garante o teu lugar: <a href=\"https:\/\/boomeracademy.pt\/cursos\/como-criar-uma-estrategia-de-marketing-eficaz-para-2026\/?doing_wp_cron=1763051165.9594540596008300781250\" target=\"_blank\" rel=\"noopener\">Quero Inscrever-me<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a7680b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a7680b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33f06d1\" data-id=\"33f06d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9814ba elementor-widget elementor-widget-image\" data-id=\"d9814ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/boomeracademy.pt\/cursos\/como-criar-uma-estrategia-de-marketing-eficaz-para-2026\/?doing_wp_cron=1763051165.9594540596008300781250\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/11\/fb_1-1024x1024.png\" class=\"attachment-large size-large wp-image-25789 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/11\/fb_1-1024x1024.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/11\/fb_1-300x300.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/11\/fb_1-150x150.png 150w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/11\/fb_1-768x768.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/11\/fb_1.png 1081w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/800;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8017ace elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8017ace\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3c6ad4\" data-id=\"a3c6ad4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-400dc18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"400dc18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8da8b8\" data-id=\"f8da8b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a96a24 elementor-widget elementor-widget-template\" data-id=\"9a96a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"17459\" class=\"elementor elementor-17459\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a19dc2b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"a19dc2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fc81c1\" data-id=\"6fc81c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29625fc elementor-widget elementor-widget-heading\" data-id=\"29625fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">V\u00ea mais artigos deste Autor<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0f60f1 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"e0f60f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f312511\" data-id=\"f312511\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-347d879 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"347d879\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7489df5\" data-id=\"7489df5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bfe494 elementor-widget elementor-widget-premium-addon-person\" data-id=\"0bfe494\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;persons_per_row&quot;:&quot;100%&quot;,&quot;persons_per_row_tablet&quot;:&quot;100%&quot;,&quot;persons_per_row_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-person.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"premium-persons-container premium-person-style1 multiple-persons\" data-persons-equal=\"\">\n\t\t\t\t\t\t\t\t<div class=\"premium-person-container premium-person-none-effect\">\n\t\t\t\t\t\t<div class=\"premium-person-image-container\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"700\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0000_SL1_5122.jpg\" class=\"attachment-full size-full wp-image-19974 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0000_SL1_5122.jpg 500w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0000_SL1_5122-214x300.jpg 214w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/700;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"premium-person-info\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-person-info-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"premium-person-name\">Marisa Coutinho<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"premium-person-title\">\n\t\t\t\t\t\t\t<span>CEO<\/span>\n\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e032613\" data-id=\"e032613\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25002f8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"25002f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25950 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacao category-criatividade category-marketing category-redes-sociais tag-ai tag-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/os-7-pecados-mortais-do-marketing-nas-pme\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1.png\" class=\"attachment-full size-full wp-image-25975 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/os-7-pecados-mortais-do-marketing-nas-pme\/\" target=&quot;_blank&quot;>\n\t\t\t\tOs 7 pecados mortais do marketing nas PME\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Se tens uma PME, \u00e9 prov\u00e1vel que j\u00e1 tenhas sentido isto: o marketing \u201cdevia\u201d trazer resultados, mas na pr\u00e1tica vira um loop de urg\u00eancias, ideias soltas e decis\u00f5es em cima do joelho.  O outsourcing de marketing pode ser a diferen\u00e7a entre uma PME crescer com consist\u00eancia\u2026 ou andar em c\u00edrculos a apagar fogos.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/os-7-pecados-mortais-do-marketing-nas-pme\/\" aria-label=\"Read more about Os 7 pecados mortais do marketing nas PME\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 de February, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25901 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacao category-criatividade category-marketing category-redes-sociais tag-ai tag-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-de-marketing-digital-para-2026\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1.png\" class=\"attachment-full size-full wp-image-25911 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-de-marketing-digital-para-2026\/\" target=&quot;_blank&quot;>\n\t\t\t\t5 Tend\u00eancias de Marketing Digital para 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Com o in\u00edcio de um novo ano, h\u00e1 uma pergunta que aparece em quase todas as conversas com empres\u00e1rios, CEOs e equipas de marketing: \u201conde \u00e9 que devemos investir?\u201d A tenta\u00e7\u00e3o \u00e9 correr atr\u00e1s da \u00faltima \u201ctrend\u201d, da mais recente ferramenta de IA, ou do \u201cGuru\u201d que supostamente te vai tornar rico em 90 dias. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-de-marketing-digital-para-2026\/\" aria-label=\"Read more about 5 Tend\u00eancias de Marketing Digital para 2026\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 de January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25486 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-comunicacao category-criatividade category-marketing category-tecnologia tag-ai tag-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/o-novo-consumidor-como-a-inteligencia-artificial-esta-a-mudar-as-regras-do-jogo-para-as-marcas\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2.png\" class=\"attachment-full size-full wp-image-25483 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/o-novo-consumidor-como-a-inteligencia-artificial-esta-a-mudar-as-regras-do-jogo-para-as-marcas\/\" target=&quot;_blank&quot;>\n\t\t\t\tO Novo Consumidor: como a Intelig\u00eancia Artificial est\u00e1 a mudar as regras do jogo para as marcas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A Intelig\u00eancia Artificial est\u00e1 a mudar as regras do jogo: consumidores exigem relev\u00e2ncia, autenticidade e experi\u00eancias personalizadas, obrigando as marcas a repensarem o marketing.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/o-novo-consumidor-como-a-inteligencia-artificial-esta-a-mudar-as-regras-do-jogo-para-as-marcas\/\" aria-label=\"Read more about O Novo Consumidor: como a Intelig\u00eancia Artificial est\u00e1 a mudar as regras do jogo para as marcas\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16 de January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2025 est\u00e1 a terminar e 2026 parece que ainda est\u00e1 longe&#8230; mas quem trabalha em marketing sabe que o tempo voa e j\u00e1 est\u00e1 a trabalhar no pr\u00f3ximo ano!<br \/>\nA verdade \u00e9 que as regras do jogo mudaram e quem continua a fazer \u201co que sempre funcionou\u201d vai ficar para tr\u00e1s.<\/p>\n","protected":false},"author":3,"featured_media":25772,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[127,101,99],"tags":[156,199],"class_list":["post-25769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-criatividade","category-marketing","tag-ai","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como preparares a tua estrat\u00e9gia de marketing para 2026? - BOOMER<\/title>\n<meta name=\"description\" content=\"2025 est\u00e1 a terminar e 2026 parece que ainda est\u00e1 longe... mas quem trabalha em marketing sabe que o tempo voa e j\u00e1 est\u00e1 a trabalhar no pr\u00f3ximo ano!A verdade \u00e9 que as regras do jogo mudaram e quem continua a fazer \u201co que sempre funcionou\u201d vai ficar para tr\u00e1s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomer.pt\/raiodoblog\/como-preparares-a-tua-estrategia-de-marketing-para-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como preparares a tua estrat\u00e9gia de marketing para 2026? - BOOMER\" \/>\n<meta property=\"og:description\" content=\"2025 est\u00e1 a terminar e 2026 parece que ainda est\u00e1 longe... mas quem trabalha em marketing sabe que o tempo voa e j\u00e1 est\u00e1 a trabalhar no pr\u00f3ximo ano!A verdade \u00e9 que 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content=\"Marisa Coutinho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/como-preparares-a-tua-estrategia-de-marketing-para-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/como-preparares-a-tua-estrategia-de-marketing-para-2026\/\"},\"author\":{\"name\":\"Marisa Coutinho\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/#\/schema\/person\/7efcf9ae8dfff8ebc59d1d12760c44a4\"},\"headline\":\"Como preparares a tua estrat\u00e9gia de marketing para 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