{"id":25666,"date":"2022-04-15T17:32:23","date_gmt":"2022-04-15T16:32:23","guid":{"rendered":"https:\/\/boomer.pt\/raiodoblog\/?p=25666"},"modified":"2022-04-15T17:32:23","modified_gmt":"2022-04-15T16:32:23","slug":"marketing-ou-bruxaria-as-campanhas-de-hallowen-que-nos-deixaram-mais-arrepiados","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/marketing-ou-bruxaria-as-campanhas-de-hallowen-que-nos-deixaram-mais-arrepiados\/","title":{"rendered":"Marketing ou Bruxaria? As campanhas de Hallowen que nos deixaram mais arrepiados"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25666\" class=\"elementor elementor-25666\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-083ba78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"083ba78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4c1481\" data-id=\"d4c1481\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90a7583 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90a7583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing ou Bruxaria? As campanhas de Hallowen que nos deixaram mais arrepiados<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b60b7 elementor-widget elementor-widget-image\" data-id=\"84b60b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/w42_1920x1080.png\" class=\"attachment-full size-full wp-image-25667\" alt=\"\" srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/w42_1920x1080.png 1921w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/w42_1920x1080-300x169.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/w42_1920x1080-1024x576.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/w42_1920x1080-768x432.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/w42_1920x1080-1536x864.png 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7f67b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7f67b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57f958d\" data-id=\"57f958d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f1a323 elementor-widget elementor-widget-spacer\" data-id=\"6f1a323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf74dc8 elementor-widget elementor-widget-text-editor\" data-id=\"bf74dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Halloween \u00e9 uma oportunidade sazonal onde o design gr\u00e1fico e o marketing convergem com uma clarivid\u00eancia rara: tudo gira \u00e0 volta de atmosfera, surpresa e imagem.<\/p>\n<p>No espa\u00e7o de algumas semanas podes transformar um produto banal numa pe\u00e7a colecion\u00e1vel, um espa\u00e7o dom\u00e9stico numa experi\u00eancia imersiva ou uma simples etiqueta numa hist\u00f3ria que as pessoas partilham no Instagram.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8c8b01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8c8b01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c6e3ee\" data-id=\"5c6e3ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4894546 elementor-widget elementor-widget-spacer\" data-id=\"4894546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b30b57b elementor-widget elementor-widget-image\" data-id=\"b30b57b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/Heinz-Tomato-Blood-Ketchup-FT-BLOG1021-cfe3c77499ce4745b3f35944d9a338e6-1024x683.jpg\" class=\"attachment-large size-large wp-image-25670 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/Heinz-Tomato-Blood-Ketchup-FT-BLOG1021-cfe3c77499ce4745b3f35944d9a338e6-1024x683.jpg 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/Heinz-Tomato-Blood-Ketchup-FT-BLOG1021-cfe3c77499ce4745b3f35944d9a338e6-300x200.jpg 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/Heinz-Tomato-Blood-Ketchup-FT-BLOG1021-cfe3c77499ce4745b3f35944d9a338e6-768x513.jpg 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/Heinz-Tomato-Blood-Ketchup-FT-BLOG1021-cfe3c77499ce4745b3f35944d9a338e6.jpg 1500w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/534;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebbddae elementor-widget elementor-widget-spacer\" data-id=\"ebbddae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9893de5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9893de5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-628f194 elementor-widget elementor-widget-heading\" data-id=\"628f194\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Heinz - <i>Tomato Blood<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83f186f elementor-widget elementor-widget-spacer\" data-id=\"83f186f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f8ebb elementor-widget elementor-widget-text-editor\" data-id=\"66f8ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>H\u00e1 ideias que parecem \u00f3bvias depois de algu\u00e9m as ter feito e chamar sangue ao ketchup \u00e9 uma delas. A marca Heinz pegou no seu produto banal e transformou-o num s\u00edmbolo do Halloween. A edi\u00e7\u00e3o limitada de \u201cTomato Blood\u201d trazia um r\u00f3tulo sangrento, cores saturadas e um um acabamento em UV, que brilhava no escuro e dava vida \u00e0 embalagem. Mas o que realmente vendeu a ideia foi a hist\u00f3ria que veio junto: Toby, o vampiro vegetariano que escolheu Heinz em vez de sangue humano.<\/p>\n<p>A narrativa expandiu-se pelas redes sociais, ganhou um tom humor\u00edstico e acabou por transformar o ketchup num objeto de culto entre colecionadores. \u00c9 o tipo de campanha que prova que design e storytelling podem transformar um simples frasco num \u00edcone pop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ce5a7 elementor-widget elementor-widget-spacer\" data-id=\"f0ce5a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69cb27 elementor-widget elementor-widget-image\" data-id=\"f69cb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"432\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/heinz-tomato-blood-ketchup-halloween-6-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-25671 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/heinz-tomato-blood-ketchup-halloween-6-768x432.jpg 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/heinz-tomato-blood-ketchup-halloween-6-300x169.jpg 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/heinz-tomato-blood-ketchup-halloween-6-1024x576.jpg 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/heinz-tomato-blood-ketchup-halloween-6.jpg 1200w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/432;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94d5e88 elementor-widget elementor-widget-spacer\" data-id=\"94d5e88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb8f344 elementor-widget elementor-widget-spacer\" data-id=\"cb8f344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6ffc4d elementor-widget elementor-widget-text-editor\" data-id=\"b6ffc4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Isto funciona porque:<br \/><br \/><\/strong><\/p>\n<ul>\n<li data-start=\"1900\" data-end=\"2008\">\n<p data-start=\"1902\" data-end=\"2008\">Tem <strong data-start=\"1906\" data-end=\"1946\">conceito visual e narrativa coerente<\/strong>: n\u00e3o \u00e9 s\u00f3 um r\u00f3tulo bonito, \u00e9 uma personagem com prop\u00f3sito.<\/p>\n<\/li>\n<li data-start=\"2009\" data-end=\"2091\">\n<p data-start=\"2011\" data-end=\"2091\">O <strong data-start=\"2013\" data-end=\"2039\">packaging \u00e9 a campanha<\/strong> \u2014 n\u00e3o depende de an\u00fancios para contar a hist\u00f3ria.<\/p>\n<\/li>\n<li data-start=\"2092\" data-end=\"2146\">\n<p data-start=\"2094\" data-end=\"2146\">Usa o <strong data-start=\"2100\" data-end=\"2109\">humor<\/strong> para tornar o grotesco apetec\u00edvel.<\/p>\n<\/li>\n<li data-start=\"2147\" data-end=\"2213\">\n<p data-start=\"2149\" data-end=\"2213\">O <strong data-start=\"2151\" data-end=\"2176\">produto \u00e9 partilh\u00e1vel<\/strong>: perfeito para Instagram e TikTok.<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26cefec elementor-widget elementor-widget-spacer\" data-id=\"26cefec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87e8f0 elementor-widget elementor-widget-image\" data-id=\"a87e8f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"543\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/Ikea_Monster_KVs-768x543.jpg\" class=\"attachment-medium_large size-medium_large wp-image-25674 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/Ikea_Monster_KVs-768x543.jpg 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/Ikea_Monster_KVs-300x212.jpg 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/Ikea_Monster_KVs-1024x724.jpg 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/Ikea_Monster_KVs-1536x1086.jpg 1536w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/Ikea_Monster_KVs-2048x1448.jpg 2048w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/543;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d0ef10 elementor-widget elementor-widget-spacer\" data-id=\"4d0ef10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb66c84 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fb66c84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e16c497 elementor-widget elementor-widget-heading\" data-id=\"e16c497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IKEA - <i>Monsters Not Included<\/i><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b1fed1 elementor-widget elementor-widget-spacer\" data-id=\"8b1fed1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25aaced elementor-widget elementor-widget-text-editor\" data-id=\"25aaced\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enquanto a Heinz se diverte com o lado teatral do Halloween, a IKEA segue o caminho oposto: o da subtileza. A campanha <i>Monsters Not Included<\/i> transforma o medo infantil dos monstros escondidos debaixo da cama num argumento de marca. Os v\u00eddeos come\u00e7am como uma hist\u00f3ria de terror &#8211; sombras, sons, suspense &#8211; e terminam num cen\u00e1rio acolhedor, com m\u00f3veis iluminados e o conforto habitual da marca sueca.<\/p>\n<p>O equil\u00edbrio entre medo e tranquilidade \u00e9 o que d\u00e1 for\u00e7a ao conceito. A est\u00e9tica \u00e9 cinematogr\u00e1fica, quase minimalista, com uma paleta escura cortada por pontos de luz c\u00e1lida. O design \u00e9 controlado ao mil\u00edmetro, como se o pr\u00f3prio layout da casa fosse o ant\u00eddoto contra o medo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a36397 elementor-widget elementor-widget-spacer\" data-id=\"7a36397\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d5fde4 elementor-widget elementor-widget-video\" data-id=\"5d5fde4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=e9ywEhR7sWY&amp;pp=ygUaaWtlYSBtb25zdGVycyBub3QgaW5jbHVkZWQ%3D&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19dcec1 elementor-widget elementor-widget-text-editor\" data-id=\"19dcec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Numa outra campanha, at\u00e9 usaram os pr\u00f3prios produtos para projetarem sombras na parede, de forma a se assemelharem a monstros, aranhas ou fantasmas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c1134d e-grid e-con-boxed e-con e-parent\" data-id=\"9c1134d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa4940e elementor-widget elementor-widget-image\" data-id=\"aa4940e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1087\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/jvtrndmwbhk034zdx8zfdrryj4n2-768x1087.jpg\" class=\"attachment-medium_large size-medium_large wp-image-25677 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/jvtrndmwbhk034zdx8zfdrryj4n2-768x1087.jpg 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/jvtrndmwbhk034zdx8zfdrryj4n2-212x300.jpg 212w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/jvtrndmwbhk034zdx8zfdrryj4n2-724x1024.jpg 724w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/jvtrndmwbhk034zdx8zfdrryj4n2-1086x1536.jpg 1086w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/jvtrndmwbhk034zdx8zfdrryj4n2-1448x2048.jpg 1448w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/jvtrndmwbhk034zdx8zfdrryj4n2.jpg 1555w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1087;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba6dd9b elementor-widget elementor-widget-image\" data-id=\"ba6dd9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1087\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/bp0ykijc8uxkdnlhw1122l57nxu7-768x1087.jpg\" class=\"attachment-medium_large size-medium_large wp-image-25676 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/bp0ykijc8uxkdnlhw1122l57nxu7-768x1087.jpg 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/bp0ykijc8uxkdnlhw1122l57nxu7-212x300.jpg 212w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/bp0ykijc8uxkdnlhw1122l57nxu7-724x1024.jpg 724w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/bp0ykijc8uxkdnlhw1122l57nxu7-1086x1536.jpg 1086w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/bp0ykijc8uxkdnlhw1122l57nxu7-1448x2048.jpg 1448w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/bp0ykijc8uxkdnlhw1122l57nxu7.jpg 1555w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1087;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81d82b2 elementor-widget elementor-widget-image\" data-id=\"81d82b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1087\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/1s3a3rb77vl8xs5dxdc7m5qx15ky-768x1087.jpg\" class=\"attachment-medium_large size-medium_large wp-image-25675 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/1s3a3rb77vl8xs5dxdc7m5qx15ky-768x1087.jpg 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/1s3a3rb77vl8xs5dxdc7m5qx15ky-212x300.jpg 212w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/1s3a3rb77vl8xs5dxdc7m5qx15ky-724x1024.jpg 724w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/1s3a3rb77vl8xs5dxdc7m5qx15ky-1086x1536.jpg 1086w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/1s3a3rb77vl8xs5dxdc7m5qx15ky-1448x2048.jpg 1448w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/1s3a3rb77vl8xs5dxdc7m5qx15ky.jpg 1555w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1087;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe9c771 elementor-widget elementor-widget-text-editor\" data-id=\"fe9c771\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Isto funciona porque:<br \/><br \/><\/strong><\/p>\n<ul>\n<li aria-level=\"1\">Baseia-se num <b>insight emocional universal<\/b> (o medo de crian\u00e7a) e d\u00e1-lhe uma leitura positiva.<br \/><br \/><\/li>\n<li aria-level=\"1\">A <b>produ\u00e7\u00e3o visual<\/b> \u00e9 refinada, sem cair no clich\u00e9.<br \/><br \/><\/li>\n<li aria-level=\"1\">A <b>mensagem do produto<\/b> est\u00e1 no centro &#8211; seguran\u00e7a e conforto em casa.<br \/><br \/><\/li>\n<li>\u00c9 uma <b>campanha global com alma local<\/b>, porque cada pa\u00eds se rev\u00ea no mesmo medo.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79e0363 elementor-widget elementor-widget-spacer\" data-id=\"79e0363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d111bd elementor-widget elementor-widget-image\" data-id=\"4d111bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"960\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/382998883_825589446023575_5095133230111645593_n-768x960.png\" class=\"attachment-medium_large size-medium_large wp-image-25678 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/382998883_825589446023575_5095133230111645593_n-768x960.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/382998883_825589446023575_5095133230111645593_n-240x300.png 240w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/382998883_825589446023575_5095133230111645593_n-819x1024.png 819w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/382998883_825589446023575_5095133230111645593_n.png 1080w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/960;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a387e4 elementor-widget elementor-widget-spacer\" data-id=\"4a387e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55015aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"55015aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7db73 elementor-widget elementor-widget-heading\" data-id=\"5f7db73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Oreo Portugal - Desafios spooky!\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1fbe3e elementor-widget elementor-widget-text-editor\" data-id=\"d1fbe3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Oreo Portugal provou que n\u00e3o \u00e9 preciso reinventar a roda para fazer uma boa campanha de Halloween. Bastou uma edi\u00e7\u00e3o limitada de bolachas com recheio laranja, embalagem com teias de aranha, e um desafio nas redes sociais.<\/p>\n<p>Aqui o design fala alto: o contraste entre o preto da bolacha e o laranja do recheio \u00e9 visualmente poderoso, e a embalagem joga com isso. \u00c9 simples, apetec\u00edvel e totalmente \u201cinstagram\u00e1vel\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dbefe6 elementor-widget elementor-widget-spacer\" data-id=\"0dbefe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5923f24 elementor-widget elementor-widget-wp-widget-block\" data-id=\"5923f24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cy_jGBjrERb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\"background:#FFF;border:0;border-radius:3px;margin: 1px;max-width:540px;min-width:326px;padding:0;width:99.375%;width:-webkit-calc(100% - 2px);width:calc(100% - 2px)\"><div style=\"padding:16px\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cy_jGBjrERb\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"background:#FFFFFF;line-height:0;padding:0 0;text-align:center;text-decoration:none;width:100%\" target=\"_blank\"> <div style=\"flex-direction: row;align-items: center\"> <div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 40px;margin-right: 14px;width: 40px\"><\/div> <div style=\"flex-direction: column;flex-grow: 1;justify-content: center\"> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 100px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 60px\"><\/div><\/div><\/div><div style=\"padding: 19% 0\"><\/div> <div style=\"height:50px;margin:0 auto 12px;width:50px\"><\/div><div style=\"padding-top: 8px\"> <div style=\"color:#3897f0;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:550;line-height:18px\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0\"><\/div> <div style=\"flex-direction: row;margin-bottom: 14px;align-items: center\"><div> <div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div> <div style=\"background-color: #F4F4F4;height: 12.5px;width: 12.5px;flex-grow: 0;margin-right: 14px;margin-left: 2px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 50%;height: 12.5px;width: 12.5px\"><\/div><\/div><div style=\"margin-left: 8px\"> <div style=\"background-color: #F4F4F4;border-radius: 50%;flex-grow: 0;height: 20px;width: 20px\"><\/div> <div style=\"width: 0;height: 0;border-top: 2px solid transparent;border-left: 6px solid #f4f4f4;border-bottom: 2px solid transparent\"><\/div><\/div><div style=\"margin-left: auto\"> <div style=\"width: 0px;border-top: 8px solid #F4F4F4;border-right: 8px solid transparent\"><\/div> <div style=\"background-color: #F4F4F4;flex-grow: 0;height: 12px;width: 16px\"><\/div> <div style=\"width: 0;height: 0;border-top: 8px solid #F4F4F4;border-left: 8px solid transparent\"><\/div><\/div><\/div> <div style=\"flex-direction: column;flex-grow: 1;justify-content: center;margin-bottom: 24px\"> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;margin-bottom: 6px;width: 224px\"><\/div> <div style=\"background-color: #F4F4F4;border-radius: 4px;flex-grow: 0;height: 14px;width: 144px\"><\/div><\/div><\/a><p style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;line-height:17px;margin-bottom:0;margin-top:8px;overflow:hidden;padding:8px 0 7px;text-align:center;white-space:nowrap\"><a href=\"https:\/\/www.instagram.com\/reel\/Cy_jGBjrERb\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\"color:#c9c8cd;font-family:Arial,sans-serif;font-size:14px;font-style:normal;font-weight:normal;line-height:17px;text-decoration:none\" target=\"_blank\">A post shared by Filipa Gomes (@_filipagomes_)<\/a><\/p><\/div><\/blockquote>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cba54df elementor-widget elementor-widget-text-editor\" data-id=\"cba54df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O <i>#Oreohalloweenchallenge<\/i> convidava os consumidores a mostrar o seu \u201clado mais assustador\u201d, transformando o produto em adere\u00e7o de fantasia, ingredientes de receitas e protagonista de stories. Esta campanha foi promovida convidando alguns influencers tamb\u00e9m influencers do mundo da culin\u00e1ria, para partilharem as suas pr\u00f3prias receitas. Al\u00e9m disso, em parceria com a Fox (agora Star), ofereciam convites convites para o famoso evento &#8220;Fox Horror Stories Halloween Party&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf3c7c elementor-widget elementor-widget-spacer\" data-id=\"ccf3c7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0db3d86 elementor-widget elementor-widget-image\" data-id=\"0db3d86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"715\" height=\"713\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/99-2.png\" class=\"attachment-medium_large size-medium_large wp-image-25683 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/99-2.png 715w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/99-2-300x300.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/99-2-150x150.png 150w\" data-sizes=\"(max-width: 715px) 100vw, 715px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 715px; --smush-placeholder-aspect-ratio: 715\/713;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c7cdea elementor-widget elementor-widget-text-editor\" data-id=\"8c7cdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Porque funciona:<br \/><br \/><\/b><\/p>\n<ul>\n<li>O <b>produto j\u00e1 tem apelo visual<\/b> \u2014 o design amplifica-o.<br \/><br \/><\/li>\n<li>Liga o <b>packaging \u00e0 a\u00e7\u00e3o social<\/b>, criando coer\u00eancia.<br \/><br \/><\/li>\n<li>\u00c9 uma <b>estrat\u00e9gia escal\u00e1vel<\/b> num mercado pequeno como Portugal.<br \/><br \/><\/li>\n<li>Incentiva o <b>conte\u00fado gerado pelos utilizadores<\/b>, multiplicando o alcance.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a49cb elementor-widget elementor-widget-spacer\" data-id=\"64a49cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-555b5e3 elementor-widget elementor-widget-image\" data-id=\"555b5e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/65207c15448a6fdfb06c58e0_BK_Halloween_PR_Image_1-1-1-p-1080-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-25679 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/65207c15448a6fdfb06c58e0_BK_Halloween_PR_Image_1-1-1-p-1080-768x512.jpg 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/65207c15448a6fdfb06c58e0_BK_Halloween_PR_Image_1-1-1-p-1080-300x200.jpg 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/65207c15448a6fdfb06c58e0_BK_Halloween_PR_Image_1-1-1-p-1080-1024x683.jpg 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/65207c15448a6fdfb06c58e0_BK_Halloween_PR_Image_1-1-1-p-1080.jpg 1080w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/512;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c835d8e elementor-widget elementor-widget-spacer\" data-id=\"c835d8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb8a294 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bb8a294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34ac4b5 elementor-widget elementor-widget-heading\" data-id=\"34ac4b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Burger King - Menus Aterrorizadores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159b59d elementor-widget elementor-widget-text-editor\" data-id=\"159b59d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nos EUA, o Burger King tem vindo a fazer o que sabe melhor, exagerar com estilo nos hamb\u00fargueres e menus de Halloween diferentes todos os anos. Desde o Nightmare King, o Ghost Pepper Whopper, ao menu inspirado na fam\u00edlia Addams no ano passado, que trouxe embalagens roxas, p\u00e3o colorido e naming divertido.<\/p>\n<p>\u00c9 o tipo de campanha que vive da irrever\u00eancia visual &#8211; o design \u00e9 gritante, cheio de contrastes e humor negro. O m\u00e9rito est\u00e1 na consist\u00eancia: tudo, desde o guardanapo \u00e0 app, falava a mesma linguagem sombria e c\u00f3mica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef6a8fe elementor-widget elementor-widget-spacer\" data-id=\"ef6a8fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b33c758 elementor-widget elementor-widget-image\" data-id=\"b33c758\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"545\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/66fee3cf326edf54a3d7ea02_Screenshot-2024-10-03-at-2.28.59-PM-p-1080-768x545.png\" class=\"attachment-medium_large size-medium_large wp-image-25682 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/66fee3cf326edf54a3d7ea02_Screenshot-2024-10-03-at-2.28.59-PM-p-1080-768x545.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/66fee3cf326edf54a3d7ea02_Screenshot-2024-10-03-at-2.28.59-PM-p-1080-300x213.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/66fee3cf326edf54a3d7ea02_Screenshot-2024-10-03-at-2.28.59-PM-p-1080-1024x727.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/66fee3cf326edf54a3d7ea02_Screenshot-2024-10-03-at-2.28.59-PM-p-1080.png 1080w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/545;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be4eb61 elementor-widget elementor-widget-text-editor\" data-id=\"be4eb61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Este ano, por\u00e9m, n\u00e3o se deixaram ficar para tr\u00e1s com o \u201cMonster Menu\u201d de edi\u00e7\u00e3o limitada. O p\u00e3o do hamb\u00farguer \u00e9 laranja, fazendo refer\u00eancia \u00e0s <i>Jack-O-Lanterns, mozarella sticks mumificadas, nuggets com formas de morcegos ou dentes de vampiro, e <\/i>ainda temos direito a um gelado com elementos roxos e verdes, bem dentro da tem\u00e1tica de Halloween<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3bb282 elementor-widget elementor-widget-spacer\" data-id=\"f3bb282\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0acb74f elementor-widget elementor-widget-image\" data-id=\"0acb74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/download-7-768x512.webp\" class=\"attachment-medium_large size-medium_large wp-image-25681 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/download-7-768x512.webp 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/download-7-300x200.webp 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/download-7-1024x683.webp 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/10\/download-7.webp 1080w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/512;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-708cc9a elementor-widget elementor-widget-spacer\" data-id=\"708cc9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ee73f elementor-widget elementor-widget-text-editor\" data-id=\"f5ee73f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Porque funciona:<br \/><br \/><\/b><\/p>\n<ul>\n<li>O <b>produto j\u00e1 tem apelo visual<\/b> \u2014 o design amplifica-o.<br \/><br \/><\/li>\n<li>Liga o <b>packaging \u00e0 a\u00e7\u00e3o social<\/b>, criando coer\u00eancia.<br \/><br \/><\/li>\n<li>\u00c9 uma <b>estrat\u00e9gia escal\u00e1vel<\/b> num mercado pequeno como Portugal.<br \/><br \/><\/li>\n<li>Incentiva o <b>conte\u00fado gerado pelos utilizadores<\/b>, multiplicando o alcance.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d734729 elementor-widget elementor-widget-spacer\" data-id=\"d734729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f139666 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f139666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a836e elementor-widget elementor-widget-text-editor\" data-id=\"b3a836e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O Halloween \u00e9 uma oportunidade sazonal onde o design gr\u00e1fico e o marketing convergem com uma clarivid\u00eancia rara: tudo gira \u00e0 volta de atmosfera, surpresa e imagem.<\/p>\n<p>No espa\u00e7o de algumas semanas podes transformar um produto banal numa pe\u00e7a colecion\u00e1vel, um espa\u00e7o dom\u00e9stico numa experi\u00eancia imersiva ou uma simples etiqueta numa hist\u00f3ria que as pessoas partilham no Instagram.<\/p>\n<p>E tu, o que achaste destas campanhas de Halloween?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04123b4 elementor-widget elementor-widget-spacer\" data-id=\"04123b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1052ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1052ae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6aae768\" data-id=\"6aae768\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d2e2b2 elementor-widget elementor-widget-text-editor\" data-id=\"7d2e2b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vamos p\u00f4r esta equipa &#8211;\u00a0 Estrat\u00e9gia, Branding e Design\u00a0 &#8211; a trabalhar para a tua marca?<\/strong><\/p><p><strong><span style=\"text-decoration: underline;\"><a href=\"http:\/\/boomer.pt\/pedir-proposta\/\" target=\"_blank\" rel=\"noopener\">FALA CONNOSCO!<\/a><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-400dc18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"400dc18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8da8b8\" data-id=\"f8da8b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a75ae12 elementor-widget elementor-widget-spacer\" data-id=\"a75ae12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a96a24 elementor-widget elementor-widget-template\" data-id=\"9a96a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"17461\" class=\"elementor elementor-17461\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a19dc2b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"a19dc2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fc81c1\" data-id=\"6fc81c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29625fc elementor-widget elementor-widget-heading\" data-id=\"29625fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">V\u00ea mais artigos deste Autor<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0f60f1 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"e0f60f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f312511\" data-id=\"f312511\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-347d879 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"347d879\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7489df5\" data-id=\"7489df5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bfe494 elementor-widget elementor-widget-premium-addon-person\" data-id=\"0bfe494\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;persons_per_row&quot;:&quot;100%&quot;,&quot;persons_per_row_tablet&quot;:&quot;100%&quot;,&quot;persons_per_row_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-person.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"premium-persons-container premium-person-style1 multiple-persons\" data-persons-equal=\"\">\n\t\t\t\t\t\t\t\t<div class=\"premium-person-container premium-person-none-effect\">\n\t\t\t\t\t\t<div class=\"premium-person-image-container\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"700\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0004_TO_1.jpg\" class=\"attachment-full size-full wp-image-19982 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0004_TO_1.jpg 500w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0004_TO_1-214x300.jpg 214w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/700;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"premium-person-info\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-person-info-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"premium-person-name\">Tiago Oliveira<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"premium-person-title\">\n\t\t\t\t\t\t\t<span>Designer<\/span>\n\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e032613\" data-id=\"e032613\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25002f8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"25002f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19205 post type-post status-publish format-standard has-post-thumbnail hentry category-design category-marketing tag-agencia-digital tag-agenciademarketing tag-ai tag-boomer tag-boomer-academy tag-branding tag-design tag-formas tag-gestaoredesosciais tag-marca tag-marketingdigital tag-psicologia tag-redessociais tag-significado tag-vila-nova-de-famalicao\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/psicologia-das-formas-o-significado-das-formas-no-design\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/10\/w41_PsicologiaFormas_banner-blog.png\" class=\"attachment-full size-full wp-image-19206 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/10\/w41_PsicologiaFormas_banner-blog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/10\/w41_PsicologiaFormas_banner-blog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/10\/w41_PsicologiaFormas_banner-blog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/10\/w41_PsicologiaFormas_banner-blog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/10\/w41_PsicologiaFormas_banner-blog-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/psicologia-das-formas-o-significado-das-formas-no-design\/\" target=&quot;_blank&quot;>\n\t\t\t\tPsicologia das formas: O Significado das formas no design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Cada elemento que escolhemos para uma pe\u00e7a gr\u00e1fica tem o poder de transmitir mensagens e influenciar a perce\u00e7\u00e3o do p\u00fablico.<\/p>\n<p>Entre esses elementos do design, as formas desempenham um papel fundamental na forma como percebemos e reagimos aos elementos visuais. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/psicologia-das-formas-o-significado-das-formas-no-design\/\" aria-label=\"Read more about Psicologia das formas: O Significado das formas no design\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t8 de March, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16827 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacao category-criatividade category-design tag-branding tag-city tag-citybranding tag-design tag-urbanbranding\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/city-branding-transformar-cidades-em-marcas-vivas\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/08\/w31_CityBranding_banner-blog.png\" class=\"attachment-full size-full wp-image-16828 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/08\/w31_CityBranding_banner-blog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/08\/w31_CityBranding_banner-blog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/08\/w31_CityBranding_banner-blog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/08\/w31_CityBranding_banner-blog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/08\/w31_CityBranding_banner-blog-1536x768.png 1536w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/08\/w31_CityBranding_banner-blog-1568x784.png 1568w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/city-branding-transformar-cidades-em-marcas-vivas\/\" target=&quot;_blank&quot;>\n\t\t\t\tCity Branding: Transformar Cidades em Marcas Vivas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>No cen\u00e1rio global cada vez mais competitivo, onde as cidades se tornam centros de neg\u00f3cios, turismo e cultura, o conceito de &#8220;city branding&#8221; ou \u201cplace branding\u201d ganha relev\u00e2ncia. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/city-branding-transformar-cidades-em-marcas-vivas\/\" aria-label=\"Read more about City Branding: Transformar Cidades em Marcas Vivas\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t31 de August, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20848 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacao category-design category-marketing tag-agencia-digital tag-agenciademarketing tag-ai tag-boomer tag-boomer-academy tag-branding tag-design tag-formas tag-gestaoredesosciais tag-marca tag-vila-nova-de-famalicao\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/principios-do-design-inclusivo\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1403\" height=\"702\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/12\/BLOG-INSTAGRAM-NEWSLETTER-parte-4_w49_DesignIclusivo_banner-blog.webp\" class=\"attachment-full size-full wp-image-20854 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/12\/BLOG-INSTAGRAM-NEWSLETTER-parte-4_w49_DesignIclusivo_banner-blog.webp 1403w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/12\/BLOG-INSTAGRAM-NEWSLETTER-parte-4_w49_DesignIclusivo_banner-blog-300x150.webp 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/12\/BLOG-INSTAGRAM-NEWSLETTER-parte-4_w49_DesignIclusivo_banner-blog-1024x512.webp 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/12\/BLOG-INSTAGRAM-NEWSLETTER-parte-4_w49_DesignIclusivo_banner-blog-768x384.webp 768w\" data-sizes=\"(max-width: 1403px) 100vw, 1403px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1403px; --smush-placeholder-aspect-ratio: 1403\/702;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/principios-do-design-inclusivo\/\" target=&quot;_blank&quot;>\n\t\t\t\t5 princ\u00edpios do Design Inclusivo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>\u00c0 medida que as marcas procuram relacionar-se com uma audi\u00eancia cada vez mais diversificada, o design gr\u00e1fico inclusivo emerge como uma ferramenta poderosa para criar estrat\u00e9gias e produtos que transcendem barreiras. Este artigo explora cinco princ\u00edpios fundamentais do design gr\u00e1fico inclusivo e como as marcas os podem incorporar para ampliar o seu alcance e construir uma presen\u00e7a mais inclusiva e aut\u00eantica.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/principios-do-design-inclusivo\/\" aria-label=\"Read more about 5 princ\u00edpios do Design Inclusivo\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t8 de May, 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Halloween \u00e9 uma oportunidade sazonal onde o design gr\u00e1fico e o marketing convergem com uma clarivid\u00eancia rara: tudo gira \u00e0 volta de atmosfera, surpresa e imagem. No espa\u00e7o de algumas semanas podes transformar um produto banal numa pe\u00e7a colecion\u00e1vel, um espa\u00e7o dom\u00e9stico numa experi\u00eancia imersiva ou uma simples etiqueta numa hist\u00f3ria que as pessoas partilham no Instagram.<\/p>\n","protected":false},"author":5,"featured_media":25668,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[127,459,98,99],"tags":[540,537,154,252,538,139],"class_list":["post-25666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-design-2","category-design","category-marketing","tag-asas","tag-bentley","tag-design","tag-digital","tag-futuro","tag-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing ou Bruxaria? 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