{"id":25101,"date":"2025-11-20T16:08:22","date_gmt":"2025-11-20T16:08:22","guid":{"rendered":"https:\/\/boomer.pt\/?p=25101"},"modified":"2025-11-20T16:08:22","modified_gmt":"2025-11-20T16:08:22","slug":"como-comunicar-com-a-geracao-z-sera-o-tiktok-o-novo-google","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/como-comunicar-com-a-geracao-z-sera-o-tiktok-o-novo-google\/","title":{"rendered":"Como Comunicar com a Gera\u00e7\u00e3o Z: Ser\u00e1 o TikTok o novo Google?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25101\" class=\"elementor elementor-25101\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a1d816 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a1d816\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb22330\" data-id=\"eb22330\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b262871 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b262871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Como Comunicar com a Gera\u00e7\u00e3o Z: Ser\u00e1 o TikTok o novo Google?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdff3db elementor-widget elementor-widget-image\" data-id=\"fdff3db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2001\" height=\"1001\" src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/banner-blog.png\" class=\"attachment-full size-full wp-image-25103\" alt=\"\" srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/banner-blog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/banner-blog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/banner-blog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/banner-blog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/banner-blog-1536x768.png 1536w\" sizes=\"(max-width: 2001px) 100vw, 2001px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e13f90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e13f90\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b0f6ed\" data-id=\"2b0f6ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53c27b1 elementor-widget elementor-widget-text-editor\" data-id=\"53c27b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-family: 'Arial',sans-serif;\">Durante v\u00e1rios anos, a pergunta \u201ccomo chegar ao meu p\u00fablico?\u201d tinha respostas mais ou menos previs\u00edveis: estar presente nos media certos, com mensagens impactantes e, uma boa dose de criatividade. Mas tudo muda quando o teu p\u00fablico come\u00e7a a usar o TikTok como motor de busca. Literalmente.<\/span><\/p><p><span style=\"font-family: 'Arial',sans-serif;\">Com o TikTok a assumir o papel de novo Google para milh\u00f5es de jovens, perceber como falar a sua l\u00edngua e adaptar a comunica\u00e7\u00e3o a este universo digital \u00e9 essencial para qualquer marca que queira captar a aten\u00e7\u00e3o e criar impacto com os consumidores mais jovens. Neste artigo <a href=\"https:\/\/boomer.pt\/o-raio-do-blog\/\" target=\"_blank\" rel=\"noopener\">d&#8217;O Raio do Blog<\/a>, vamos explorar como comunicar eficazmente com a Gera\u00e7\u00e3o Z, a gera\u00e7\u00e3o que est\u00e1 a revolucionar a forma como consumimos e descobrimos informa\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf1dcd elementor-widget elementor-widget-text-editor\" data-id=\"bdf1dcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00a0<\/h2><h2><b><span style=\"font-family: 'Arial',sans-serif;\">TikTok como motor de descoberta: uma mudan\u00e7a de paradigma<\/span><\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7bf9ca elementor-widget elementor-widget-text-editor\" data-id=\"e7bf9ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Gera\u00e7\u00e3o Z vai ao TikTok para procurar:<\/p><ul><li>Restaurantes perto de si (ex: \u201cmelhores brunches no Porto\u201d);<\/li><li>Dicas de skincare, moda ou lifestyle;<\/li><li>Ferramentas de produtividade;<\/li><li>Explica\u00e7\u00f5es de temas complexos (pol\u00edtica, IA, sa\u00fade mental).<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f96c8a8 elementor-widget elementor-widget-text-editor\" data-id=\"f96c8a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><a href=\"https:\/\/www.searchenginejournal.com\/tiktok-gains-traction-as-a-search-engine-among-gen-z-study\/505633\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-family: 'Arial',sans-serif;\">Uma pesquisa<\/span><\/a><span style=\"font-family: 'Arial',sans-serif;\"><a href=\"_wp_link_placeholder\"> revelou que 64% da Gera\u00e7\u00e3o Z utiliza o TikTok como motor de busca<\/a> e, cerca de 10% prefere esta rede social para procurar informa\u00e7\u00f5es. Qual o significado desta informa\u00e7\u00e3o para as marcas? Se n\u00e3o tens presen\u00e7a no Tik Tok, n\u00e3o est\u00e1s presente na jornada de descoberta do teu p\u00fablico.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9ccf01 elementor-widget elementor-widget-text-editor\" data-id=\"b9ccf01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u00a0<\/h3><h1><b><span style=\"font-family: 'Arial',sans-serif;\">Como consomem conte\u00fado?<\/span><\/b><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbc3900 elementor-widget elementor-widget-text-editor\" data-id=\"dbc3900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong>Scroll r\u00e1pido, mas com foco profundo:<\/strong> a aten\u00e7\u00e3o \u00e9 vol\u00e1til, focam-se em poucos conte\u00fados, mas que consigam captar-lhes a aten\u00e7\u00e3o.<\/li><li><strong>Valorizam autenticidade acima de tudo:<\/strong> preferem ver um cliente real a usar um produto, do que um an\u00fancio com atores.<\/li><li><strong>Narrativas visuais e diretas:<\/strong> quanto mais emocional, honesto e visual for o conte\u00fado, melhor.<br \/><br \/><br \/><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8492db1 elementor-widget elementor-widget-text-editor\" data-id=\"8492db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><b><span style=\"font-family: 'Arial',sans-serif;\">Como conversar com esta gera\u00e7\u00e3o?<\/span><\/b><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2288658 elementor-widget elementor-widget-text-editor\" data-id=\"2288658\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/marketeer.sapo.pt\/do-tiktok-para-o-marketing-as-expressoes-da-geracao-z-que-as-marcas-e-nao-so-precisam-mesmo-de-conhecer\/\" target=\"_blank\" rel=\"noopener\">Compreender a linguagem jovem<\/a> n\u00e3o \u00e9 \u201cser for\u00e7ado\u201d, \u00e9 <em>demonstrar escuta ativa<\/em> e as marcas que querem comunicar com esta gera\u00e7\u00e3o precisam mesmo de aprender certos termos e express\u00f5es! Termos como <strong><em>no cap<\/em><\/strong> (sem mentiras), <strong><em>sus<\/em><\/strong> (suspeito), <strong><em>glow up<\/em><\/strong> (transforma\u00e7\u00e3o positiva), <strong><em>cheugy<\/em><\/strong> (fora de moda) fazem parte da constru\u00e7\u00e3o cultural da Gen Z. \u00c9 verdade, existe todo um dicion\u00e1rio de palavras que moldam estes consumidores e se quiseres fazer parte da conversa precisas mesmo de os entender. N\u00e3o significa que deves fingir que tens 19 anos. Mas significa que deves ser fluente na cultura digital e adaptar a tua comunica\u00e7\u00e3o sem parecer um tio no TikTok!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c349eac elementor-widget elementor-widget-text-editor\" data-id=\"c349eac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Cria Conte\u00fado Nativo para o TikTok:<\/strong><\/li><\/ul><p><span style=\"text-decoration: underline;\">N\u00e3o transformes o teu an\u00fancio de TV num v\u00eddeo vertical. Cria conte\u00fado pensado <em>de raiz<\/em> para a plataforma.<\/span><\/p><p><strong>&#8211; Testemunhos reais:<\/strong> \u201cUsei este produto durante 7 dias. Eis o que aconteceu.\u201d<\/p><p><strong>&#8211; Antes e depois<\/strong> (glow up).<\/p><p><strong>&#8211; Dicas, mini tutoriais ou \u201chacks\u201d r\u00e1pidos.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5e703b elementor-widget elementor-widget-text-editor\" data-id=\"f5e703b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Aposta em microinfluenciadores e audi\u00eancias mais pequenas:<\/strong> A Gen Z confia mais em criadores com 5.000 seguidores <em>genu\u00ednos<\/em> do que em celebridades com milh\u00f5es. Parcerias com microinfluencers que falam de nichos (moda em segunda m\u00e3o, livros, gadgets, alimenta\u00e7\u00e3o plant-based) s\u00e3o a chave.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-299f34f elementor-widget elementor-widget-text-editor\" data-id=\"299f34f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Oferece Valor em 10 Segundos ou Menos: <\/strong>\u201cQueres parecer confiante numa entrevista? Esta \u00e9 a 1\u00aa coisa que deves dizer (e n\u00e3o \u00e9 o teu nome).\u201d<\/li><\/ul><p>Exemplo de estrutura para TikTok:<\/p><ul><li>[0-2s] <em>Hook<\/em> visual + pergunta<\/li><li>[3-7s] Contexto + storytelling<\/li><li>[8-10s] Chamada \u00e0 a\u00e7\u00e3o (testa, comenta, partilha)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0496dd elementor-widget elementor-widget-text-editor\" data-id=\"a0496dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><h1><strong>Caso de Sucesso<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de42070 elementor-widget elementor-widget-text-editor\" data-id=\"de42070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>Ryanair<\/strong> no TikTok \u00e9 um estudo de caso: memes, humor autodepreciativo, colagens absurdas, tudo o que n\u00e3o esperavas de uma companhia a\u00e9rea.<\/p><p>E o resultado? Milh\u00f5es de visualiza\u00e7\u00f5es. Alcance org\u00e2nico surreal. Brand awareness entre um p\u00fablico jovem que, um dia, ser\u00e1 o cliente de neg\u00f3cios. <strong>Porqu\u00ea?<\/strong> Porque entenderam que a conversa j\u00e1 n\u00e3o acontece no aeroporto. Acontece no feed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a61c36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a61c36\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-289a024 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"289a024\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca8e301\" data-id=\"ca8e301\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d6c046 e-grid e-con-boxed e-con e-parent\" data-id=\"2d6c046\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b3eb0c elementor-widget elementor-widget-image\" data-id=\"3b3eb0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@ryanair\/photo\/7514989701405723926\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"757\" height=\"1024\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.37.55-1-757x1024.png\" class=\"attachment-large size-large wp-image-25108 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.37.55-1-757x1024.png 757w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.37.55-1-222x300.png 222w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.37.55-1-768x1038.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.37.55-1.png 972w\" data-sizes=\"(max-width: 757px) 100vw, 757px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 757px; --smush-placeholder-aspect-ratio: 757\/1024;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">PrintScreen V\u00eddeo da Ryanair no Tik Tok<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4fb2bf elementor-widget elementor-widget-image\" data-id=\"e4fb2bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@ryanair\/photo\/7514989701405723926\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"777\" height=\"1024\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.38.05-777x1024.png\" class=\"attachment-large size-large wp-image-25110 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.38.05-777x1024.png 777w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.38.05-228x300.png 228w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.38.05-768x1012.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.38.05.png 982w\" data-sizes=\"(max-width: 777px) 100vw, 777px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 777px; --smush-placeholder-aspect-ratio: 777\/1024;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">PrintScreen V\u00eddeo da Ryanair no Tik Tok<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb6f96 elementor-widget elementor-widget-image\" data-id=\"acb6f96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@ryanair\/photo\/7514989701405723926\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"313\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.39.07-1024x401.png\" class=\"attachment-large size-large wp-image-25112 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.39.07-1024x401.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.39.07-300x117.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.39.07-768x300.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/07\/Captura-de-ecra\u0303-2025-07-15-a\u0300s-17.39.07.png 1084w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/313;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">PrintScreen V\u00eddeo da Ryanair no Tik Tok<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cddaf0d elementor-widget elementor-widget-text-editor\" data-id=\"cddaf0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><strong>O que evitar (erros cl\u00e1ssicos das marcas)<\/strong><\/p><ul><li><strong>Usar g\u00edrias sem contexto<\/strong>: \u201cno cap\u201d fora de contexto \u00e9 cringe. \ud83d\ude09<\/li><li><strong>V\u00eddeos de stock com voz rob\u00f3tica<\/strong>: j\u00e1 n\u00e3o enganam ningu\u00e9m.<\/li><li><strong>Fazer campanha \u201cpara jovens\u201d sem jovens envolvidos<\/strong>: inclui Gen Z na tua equipa criativa ou, no m\u00ednimo, testa com eles.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-456279c elementor-widget elementor-widget-text-editor\" data-id=\"456279c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-family: 'Arial',sans-serif;\">Se queres aten\u00e7\u00e3o da Gen Z, fala como eles, onde eles est\u00e3o. N\u00e3o basta saber que a Gera\u00e7\u00e3o Z est\u00e1 no TikTok. \u00c9 preciso <strong>perceber porqu\u00ea<\/strong>, <strong>como<\/strong> e o que esperam das marcas. Mais do que aparecer l\u00e1, o desafio \u00e9 pertencer \u00e0 conversa. E isso implica <strong>presen\u00e7a, contexto, humor, e sobretudo valor real. <\/strong><\/span><span style=\"font-family: 'Arial',sans-serif;\">No final do dia, a Gen Z n\u00e3o rejeita marcas. Rejeita ru\u00eddo. Se conseguires ser \u00fatil, aut\u00eantico e criativo, o algoritmo e, a aten\u00e7\u00e3o deles, estar\u00e1 do teu lado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d670df3 elementor-widget elementor-widget-text-editor\" data-id=\"d670df3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><strong><span style=\"font-family: Arial, sans-serif;\">Precisas de ajuda com a tua estrat\u00e9gia de redes sociais? <a href=\"http:\/\/boomer.pt\/pedir-proposta\/\" target=\"_blank\" rel=\"noopener\">Fala connosco!\u00a0<\/a><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66e8651 elementor-widget elementor-widget-template\" data-id=\"66e8651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"23477\" class=\"elementor elementor-23477\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a19dc2b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"a19dc2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fc81c1\" data-id=\"6fc81c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29625fc elementor-widget elementor-widget-heading\" data-id=\"29625fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">V\u00ea mais artigos deste Autor<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0f60f1 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"e0f60f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f312511\" data-id=\"f312511\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-347d879 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"347d879\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7489df5\" data-id=\"7489df5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bfe494 elementor-widget elementor-widget-premium-addon-person\" data-id=\"0bfe494\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;persons_per_row&quot;:&quot;100%&quot;,&quot;persons_per_row_tablet&quot;:&quot;100%&quot;,&quot;persons_per_row_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-person.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"premium-persons-container premium-person-style1 multiple-persons\" data-persons-equal=\"\">\n\t\t\t\t\t\t\t\t<div class=\"premium-person-container premium-person-none-effect\">\n\t\t\t\t\t\t<div class=\"premium-person-image-container\">\n\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/boomer.pt\/wp-content\/uploads\/2024\/09\/MF_perfil_01.png\" title=\"\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"premium-person-info\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-person-info-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"premium-person-name\">Margarida Fernandes<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"premium-person-title\">\n\t\t\t\t\t\t\t<span>DIGITAL ACCOUNT<\/span>\n\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e032613\" data-id=\"e032613\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25002f8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"25002f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-26240 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-comunicacao category-criatividade category-desempenho category-inteligencia-emocional category-marketing category-redes-sociais tag-auditoria-redes-sociais tag-criacao-de-conteudos tag-criador-de-conteudos tag-estrategia-de-conteudos tag-gestao-de-redes-sociais tag-planeamento-de-conteudos tag-plano-estrategico tag-redes-sociais\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/como-aparecer-nas-pesquisas-da-ia-e-porque-o-seo-ja-nao-chega\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/05\/bannerBlog_1.png\" class=\"attachment-full size-full wp-image-26242 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/05\/bannerBlog_1.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/05\/bannerBlog_1-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/05\/bannerBlog_1-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/05\/bannerBlog_1-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/05\/bannerBlog_1-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/como-aparecer-nas-pesquisas-da-ia-e-porque-o-seo-ja-nao-chega\/\" target=&quot;_blank&quot;>\n\t\t\t\tComo aparecer nas pesquisas da IA (e porque o SEO j\u00e1 n\u00e3o chega)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Durante anos, a grande preocupa\u00e7\u00e3o das marcas era aparecer no Google. Estar na primeira p\u00e1gina significava visibilidade, tr\u00e1fego e, muitas vezes, vendas. O SEO tornou-se prioridade, as palavras-chave passaram a fazer parte da estrat\u00e9gia e os conte\u00fados come\u00e7aram a ser pensados para motores de pesquisa. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/como-aparecer-nas-pesquisas-da-ia-e-porque-o-seo-ja-nao-chega\/\" aria-label=\"Read more about Como aparecer nas pesquisas da IA (e porque o SEO j\u00e1 n\u00e3o chega)\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t22 de May, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-26186 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-comunicacao category-criatividade category-desempenho category-inteligencia-emocional category-marketing category-redes-sociais tag-auditoria-redes-sociais tag-criacao-de-conteudos tag-criador-de-conteudos tag-estrategia-de-conteudos tag-gestao-de-redes-sociais tag-planeamento-de-conteudos tag-plano-estrategico tag-redes-sociais\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/reels-o-novo-motor-de-descoberta-no-instagram\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/04\/bannerBlog.png\" class=\"attachment-full size-full wp-image-26188 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/04\/bannerBlog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/04\/bannerBlog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/04\/bannerBlog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/04\/bannerBlog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/04\/bannerBlog-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/reels-o-novo-motor-de-descoberta-no-instagram\/\" target=&quot;_blank&quot;>\n\t\t\t\tReels: o novo motor de descoberta no Instagram\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Durante anos, o Instagram funcionou de forma relativamente previs\u00edvel: Publicavas conte\u00fado, chegavas aos teus seguidores e, em alguns casos, ganhavas alcance extra atrav\u00e9s de hashtags.<br \/>\nHoje, a l\u00f3gica n\u00e3o \u00e9 a mesma. A maior parte do conte\u00fado que um utilizador v\u00ea j\u00e1 n\u00e3o vem de contas que segue, mas de sugest\u00f5es algor\u00edtmicas. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/reels-o-novo-motor-de-descoberta-no-instagram\/\" aria-label=\"Read more about Reels: o novo motor de descoberta no Instagram\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10 de April, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-26174 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-comunicacao category-criatividade category-desempenho category-inteligencia-emocional category-marketing category-redes-sociais tag-auditoria-redes-sociais tag-criacao-de-conteudos tag-criador-de-conteudos tag-estrategia-de-conteudos tag-gestao-de-redes-sociais tag-planeamento-de-conteudos tag-plano-estrategico tag-redes-sociais\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/a-equipa-de-marketing-do-futuro-menos-execucao-mais-estrategia\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog_11.png\" class=\"attachment-full size-full wp-image-26183 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog_11.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog_11-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog_11-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog_11-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog_11-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/a-equipa-de-marketing-do-futuro-menos-execucao-mais-estrategia\/\" target=&quot;_blank&quot;>\n\t\t\t\tA equipa de marketing do futuro: menos execu\u00e7\u00e3o, mais estrat\u00e9gia\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>O marketing mudou. O que antes era feito \u00e0 pressa, com posts, an\u00fancios e campanhas isoladas, deixou de ser suficiente. Hoje, as equipas de marketing precisam de pensar, decidir e integrar tecnologia, dados e criatividade para criar impacto real. O futuro das equipas de marketing j\u00e1 come\u00e7ou: menos tarefas repetitivas, mais pensamento estrat\u00e9gico. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/a-equipa-de-marketing-do-futuro-menos-execucao-mais-estrategia\/\" aria-label=\"Read more about A equipa de marketing do futuro: menos execu\u00e7\u00e3o, mais estrat\u00e9gia\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 de March, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Com o TikTok a assumir o papel de novo Google para milh\u00f5es de jovens, perceber como falar a sua l\u00edngua e adaptar a comunica\u00e7\u00e3o a este universo digital \u00e9 essencial para qualquer marca que queira captar a aten\u00e7\u00e3o e criar impacto com os consumidores mais jovens.<\/p>\n","protected":false},"author":13,"featured_media":25103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470,127,101,471,463,99,125],"tags":[362,379,381,378,383,384,382,380],"class_list":["post-25101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-comunicacao","category-criatividade","category-desempenho","category-inteligencia-emocional","category-marketing","category-redes-sociais","tag-auditoria-redes-sociais","tag-criacao-de-conteudos","tag-criador-de-conteudos","tag-estrategia-de-conteudos","tag-gestao-de-redes-sociais","tag-planeamento-de-conteudos","tag-plano-estrategico","tag-redes-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como Comunicar com a Gera\u00e7\u00e3o Z: Ser\u00e1 o TikTok o novo Google?<\/title>\n<meta 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