{"id":24774,"date":"2020-04-03T08:41:37","date_gmt":"2020-04-03T07:41:37","guid":{"rendered":"https:\/\/boomer.pt\/?p=24774"},"modified":"2020-04-03T08:41:37","modified_gmt":"2020-04-03T07:41:37","slug":"louis-vuitton-e-licores-do-vale-david-vs-golias-do-branding","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/louis-vuitton-e-licores-do-vale-david-vs-golias-do-branding\/","title":{"rendered":"Louis Vuitton e Licores do Vale: David vs Golias do branding"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24774\" class=\"elementor elementor-24774\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-083ba78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"083ba78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4c1481\" data-id=\"d4c1481\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90a7583 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90a7583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Louis Vuitton e Licores do Vale: David vs Golias do branding<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b60b7 elementor-widget elementor-widget-image\" data-id=\"84b60b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2001\" height=\"1001\" src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/banner-blog.png\" class=\"attachment-full size-full wp-image-24810\" alt=\"\" srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/banner-blog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/banner-blog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/banner-blog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/banner-blog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/banner-blog-1536x768.png 1536w\" sizes=\"(max-width: 2001px) 100vw, 2001px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7f67b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7f67b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57f958d\" data-id=\"57f958d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-692edf9 elementor-widget elementor-widget-spacer\" data-id=\"692edf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2167843 elementor-widget elementor-widget-text-editor\" data-id=\"2167843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>H\u00e1 hist\u00f3rias que fazem franzir a testa. Outras que nos fazem rir de nervoso. Esta faz as duas coisas!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b56bb elementor-widget elementor-widget-spacer\" data-id=\"e8b56bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf74dc8 elementor-widget elementor-widget-text-editor\" data-id=\"bf74dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A gigante de luxo <strong>Louis Vuitton<\/strong> decidiu processar uma pequena marca portuguesa \u2014 os <strong>Licores do Vale<\/strong>, de Mon\u00e7\u00e3o \u2014 por usar as iniciais &#8220;LV&#8221; no log\u00f3tipo. Segundo a multinacional francesa, as letras s\u00e3o demasiado parecidas com o seu ic\u00f3nico monograma.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0fd5a7 elementor-widget elementor-widget-spacer\" data-id=\"e0fd5a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f5908f e-grid e-con-boxed e-con e-parent\" data-id=\"2f5908f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48788fe elementor-widget elementor-widget-image\" data-id=\"48788fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/licoresVale.jpg\" class=\"attachment-large size-large wp-image-24784 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/licoresVale.jpg 500w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/licoresVale-300x300.jpg 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/licoresVale-150x150.jpg 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">instagram.com\/_licores_do_vale\/<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d7e71 elementor-widget elementor-widget-image\" data-id=\"53d7e71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/Louis-Vuitton-logo.jpg\" class=\"attachment-large size-large wp-image-24786 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/Louis-Vuitton-logo.jpg 500w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/Louis-Vuitton-logo-300x300.jpg 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/Louis-Vuitton-logo-150x150.jpg 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">pt.wikipedia.org<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155f56a elementor-widget elementor-widget-spacer\" data-id=\"155f56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4806def elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4806def\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d6508f\" data-id=\"8d6508f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc6c47e elementor-widget elementor-widget-spacer\" data-id=\"cc6c47e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d2c794 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5d2c794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357c790 elementor-widget elementor-widget-heading\" data-id=\"357c790\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Louis Vuitton: uma hist\u00f3ria com bagagem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df41b9 elementor-widget elementor-widget-spacer\" data-id=\"0df41b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f8ebb elementor-widget elementor-widget-text-editor\" data-id=\"66f8ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A marca francesa foi<strong> fundada em 1854 por Louis Vuitton<\/strong>, um jovem artes\u00e3o que se destacou no fabrico de ba\u00fas de viagem.<\/p><p>Para combater imita\u00e7\u00f5es e estabelecer uma marca reconhec\u00edvel, o filho de Louis, Georges, criou, em 1896, um <strong>padr\u00e3o ic\u00f3nico com o monograma &#8220;LV&#8221; acompanhado de flores e estrelas.\u00a0<\/strong><\/p><p>Em 1987, a marca uniu-se \u00e0 Mo\u00ebt et Chandon e \u00e0 Hennessy, formando o conglomerado <strong>LVMH<\/strong>, atualmente o maior grupo de luxo do mundo.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e2e5b elementor-widget elementor-widget-spacer\" data-id=\"08e2e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-818b1dd e-grid e-con-boxed e-con e-parent\" data-id=\"818b1dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efbc399 elementor-widget elementor-widget-image\" data-id=\"efbc399\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/0001_lv_luggage.png\" class=\"attachment-large size-large wp-image-24790 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/0001_lv_luggage.png 500w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/0001_lv_luggage-300x300.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/0001_lv_luggage-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">bentleyslondon.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd82952 elementor-widget elementor-widget-image\" data-id=\"fd82952\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/0000_lv_pattern.png\" class=\"attachment-large size-large wp-image-24788 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/0000_lv_pattern.png 500w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/0000_lv_pattern-300x300.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/0000_lv_pattern-150x150.png 150w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/500;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">lvbagaholic.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0ef45a elementor-widget elementor-widget-spacer\" data-id=\"c0ef45a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b7ec0f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b7ec0f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cac635\" data-id=\"2cac635\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e441ecf elementor-widget elementor-widget-spacer\" data-id=\"e441ecf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-535f793 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"535f793\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6d6a7 elementor-widget elementor-widget-heading\" data-id=\"8f6d6a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Um mercado que deixou de brilhar (tanto)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1249b99 elementor-widget elementor-widget-spacer\" data-id=\"1249b99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81df143 elementor-widget elementor-widget-text-editor\" data-id=\"81df143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apesar da hist\u00f3ria e reputa\u00e7\u00e3o, a LV enfrenta, tal como outras marcas do segmento de luxo, os desafios de um mercado inst\u00e1vel.<\/p><p>Em 2024, o grupo LVMH viu o seu lucro l\u00edquido cair <strong>17%<\/strong>, e as vendas da divis\u00e3o de moda e artigos de couro (onde se insere a Louis Vuitton) ca\u00edram <strong>3%<\/strong>.<\/p><p>A desacelera\u00e7\u00e3o do mercado chin\u00eas, os novos h\u00e1bitos de consumo e o fim do &#8220;boom de consumo&#8221; p\u00f3s-Covid abalaram a confian\u00e7a. Para responder, a Louis Vuitton agarra-se \u00e0 reputa\u00e7\u00e3o e tenta refor\u00e7ar o controlo sobre cada mil\u00edmetro da sua marca \u2014 at\u00e9 \u00e0s siglas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f198e elementor-widget elementor-widget-spacer\" data-id=\"e6f198e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f51088 elementor-widget elementor-widget-image\" data-id=\"2f51088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/sherwood.news\/business\/billions-wiped-lvmh-champagne-and-fashion-sales-slip-luxury\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2064\" height=\"1608\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/LVMH-Sales.png\" class=\"attachment-full size-full wp-image-24792 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/LVMH-Sales.png 2064w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/LVMH-Sales-300x234.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/LVMH-Sales-1024x798.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/LVMH-Sales-768x598.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/LVMH-Sales-1536x1197.png 1536w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/LVMH-Sales-2048x1596.png 2048w\" data-sizes=\"(max-width: 2064px) 100vw, 2064px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2064px; --smush-placeholder-aspect-ratio: 2064\/1608;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Fonte: https:\/\/sherwood.news\/business\/billions-wiped-lvmh-champagne-and-fashion-sales-slip-luxury\/<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6768fe elementor-widget elementor-widget-spacer\" data-id=\"b6768fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f4662b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f4662b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a955cc8\" data-id=\"a955cc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eccfdc3 elementor-widget elementor-widget-spacer\" data-id=\"eccfdc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95554fa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"95554fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d927ed4 elementor-widget elementor-widget-heading\" data-id=\"d927ed4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O caso \u201cLV vs. Licores do Vale\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d53d6 elementor-widget elementor-widget-spacer\" data-id=\"f8d53d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b130a72 elementor-widget elementor-widget-text-editor\" data-id=\"b130a72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A <strong>Licores do Vale<\/strong> \u00e9 uma empresa artesanal, com produ\u00e7\u00e3o limitada e identidade fortemente regional. O seu log\u00f3tipo usa as letras &#8220;L&#8221; e &#8220;V&#8221;, com o &#8220;V&#8221; invertido &#8220;<em>para simbolizar as montanhas envolventes \u00e0 freguesia [de Longos Vales] e as folhinhas representam a natureza<\/em>\u201d,<a href=\"https:\/\/www.jn.pt\/delas\/4108085767\/marca-louis-vuitton-processa-produtor-de-licores-de-moncao\/\" target=\"_blank\" rel=\"noopener\"> conforme explicou Andr\u00e9 Ferreira, criador da marca, ao Jornal de Not\u00edcias.<\/a><\/p><p><strong>O INPI<\/strong> (Instituto Nacional da Propriedade Industrial) <strong>aprovou o registo da marca, levando a Louis Vuitton a recorrer da decis\u00e3o<\/strong> argumentando que \u201c<em>existe afinidade entre os produtos, uma vez que ambos se destinam ao consumo e \u00e0 satisfa\u00e7\u00e3o de necessidades similares, apesar de se tratarem de setores tradicionalmente distintos<\/em>.&#8221;<\/p><p><em>&#8220;Satisfa\u00e7\u00e3o de necessidades similares&#8221;<\/em>? Se precisar de um s\u00edtio para guardar as chaves, n\u00e3o me parece que uma garrafa de licor me ajude muito. E depois de uma refei\u00e7\u00e3o caseira num restaurante t\u00edpico, nunca me serviram uma mala de couro junto com os caf\u00e9s&#8230;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a41355a e-grid e-con-boxed e-con e-parent\" data-id=\"a41355a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee025d5 elementor-widget elementor-widget-image\" data-id=\"ee025d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1005\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/licores_img-815x1024.png\" class=\"attachment-large size-large wp-image-24796 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/licores_img-815x1024.png 815w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/licores_img-239x300.png 239w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/licores_img-768x965.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/licores_img.png 1066w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/1005;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">instagram.com\/_licores_do_vale\/<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1c6ae elementor-widget elementor-widget-image\" data-id=\"3c1c6ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"782\" height=\"1024\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/Gisele-1-782x1024.jpg\" class=\"attachment-large size-large wp-image-24840 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/Gisele-1-782x1024.jpg 782w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/Gisele-1-229x300.jpg 229w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/Gisele-1-768x1005.jpg 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/Gisele-1.jpg 800w\" data-sizes=\"(max-width: 782px) 100vw, 782px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 782px; --smush-placeholder-aspect-ratio: 782\/1024;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">thelastfashionbible.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3915854 elementor-widget elementor-widget-text-editor\" data-id=\"3915854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A verdade \u00e9 que a Louis Vuitton identificou (aparentemente) uma amea\u00e7a \u00e0 sua marca, mesmo que n\u00e3o exista <strong>semelhan\u00e7a gr\u00e1fica<\/strong>, <strong>proximidade de mercado<\/strong>, nem <strong>tentativa de aproveitamento comercial<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bfe9a8 elementor-widget elementor-widget-spacer\" data-id=\"6bfe9a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c93dbca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c93dbca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-690bd60\" data-id=\"690bd60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18a2c37 elementor-widget elementor-widget-spacer\" data-id=\"18a2c37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-004ea4e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"004ea4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7792f6d elementor-widget elementor-widget-heading\" data-id=\"7792f6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ser\u00e1 a Louis Vuitton s\u00f3 um log\u00f3tipo?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0250d elementor-widget elementor-widget-spacer\" data-id=\"1f0250d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e416c4 elementor-widget elementor-widget-text-editor\" data-id=\"4e416c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Estar\u00e1 a Louis Vuitton a dar raz\u00e3o a todos que dizem que s\u00f3 se compram artigos de luxo &#8220;pelo nome&#8221;?<\/p><p>Como profissional que trabalha todos os dias com marcas nunca concordei com essa afirma\u00e7\u00e3o. A marca importa &#8211; muito! &#8211; no momento de aquisi\u00e7\u00e3o, na escolha de um produto (de luxo ou n\u00e3o) em detrimento de outro. Mas uma marca n\u00e3o s\u00e3o duas letras. N\u00e3o \u00e9, sequer, apenas um log\u00f3tipo <a href=\"https:\/\/boomer.pt\/uma-marca-e-muito-mais-do-que-um-logotipo\/\" target=\"_blank\" rel=\"noopener\">como j\u00e1 explorei neste artigo.\u00a0<\/a><\/p><p>Reduzir o valor de uma marca como a Louis Vuitton a duas letras \u00e9 um erro:<\/p><ul><li>Uma marca <strong>\u00e9 experi\u00eancia<\/strong>: o que o cliente sente ao interagir com ela.<\/li><li>Uma marca <strong>\u00e9 posicionamento<\/strong>: onde se insere no mercado.<\/li><li>Uma marca <strong>\u00e9 linguagem, \u00e9 tom, \u00e9 comportamento<\/strong>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e324f26 elementor-widget elementor-widget-spacer\" data-id=\"e324f26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3791fe elementor-widget elementor-widget-image\" data-id=\"f3791fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.thebrandbrew.ca\/post\/the-branding-iceberg\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/static.wixstatic.com\/media\/063045_604bfcc628ed4b7a896b64c2ba405d41~mv2.jpg\/v1\/fill\/w_720,h_418,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto\/063045_604bfcc628ed4b7a896b64c2ba405d41~mv2.jpg\" title=\"\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7769cb elementor-widget elementor-widget-spacer\" data-id=\"a7769cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93edd70 elementor-widget elementor-widget-text-editor\" data-id=\"93edd70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Os <strong>Licores do Vale<\/strong> n\u00e3o t\u00eam o mesmo p\u00fablico, nem as mesmas ambi\u00e7\u00f5es, nem o mesmo discurso que a Louis Vuitton. A \u00fanica coisa em comum s\u00e3o as iniciais \u2014 e at\u00e9 essas, com estilos bem distintos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ede7e24 elementor-widget elementor-widget-spacer\" data-id=\"ede7e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-824881d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"824881d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-055648c\" data-id=\"055648c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-610dcdc elementor-widget elementor-widget-spacer\" data-id=\"610dcdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ba9c5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49ba9c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9338de elementor-widget elementor-widget-heading\" data-id=\"d9338de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outros casos lusos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2788945 elementor-widget elementor-widget-spacer\" data-id=\"2788945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fce07d elementor-widget elementor-widget-heading\" data-id=\"2fce07d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quando o humor d\u00e1 lugar \u00e0 rigidez legal: o caso Rock in Rio Febras<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447bf9a elementor-widget elementor-widget-spacer\" data-id=\"447bf9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aabc126 elementor-widget elementor-widget-text-editor\" data-id=\"aabc126\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"208\" data-end=\"598\">O <strong data-start=\"210\" data-end=\"232\">Rock in Rio Febras<\/strong> nasceu como uma brincadeira entre amigos num bairro em Belas (Sintra). O evento, que mistura conv\u00edvio, petiscos e m\u00fasica, era uma s\u00e1tira bem-humorada ao famoso festival <strong data-start=\"402\" data-end=\"417\">Rock in Rio.<\/strong>\u00a0<\/p><p data-start=\"600\" data-end=\"975\">Durante <strong data-start=\"608\" data-end=\"620\">dez anos<\/strong>, o Rock in Rio Febras foi um evento comunit\u00e1rio, sem fins lucrativos, com escopo local e car\u00e1ter assumidamente par\u00f3dico. Mas em 2023, os organizadores receberam uma notifica\u00e7\u00e3o legal dos advogados da <strong data-start=\"821\" data-end=\"837\">Better World<\/strong>, detentora da marca <strong data-start=\"858\" data-end=\"873\">Rock in Rio<\/strong>, exigindo a altera\u00e7\u00e3o do nome por alegada <strong data-start=\"916\" data-end=\"947\">viola\u00e7\u00e3o de marca registada<\/strong> e <strong data-start=\"950\" data-end=\"974\">concorr\u00eancia desleal<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c783f29 elementor-widget elementor-widget-text-editor\" data-id=\"c783f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote data-start=\"977\" data-end=\"1344\"><p data-start=\"979\" data-end=\"1344\">\ud83d\udce2 <em data-start=\"982\" data-end=\"1153\">\u201cEst\u00e3o-nos a acusar de concorr\u00eancia desleal&#8230; N\u00f3s vendemos bifanas e minis a um euro. Eles vendem hamb\u00fargueres gourmet por 20\u20ac. Isto n\u00e3o \u00e9 concorr\u00eancia, \u00e9 conviv\u00eancia.\u201d<\/em> \u2014 Organiza\u00e7\u00e3o do Rock in Rio Febras (<a class=\"\" href=\"https:\/\/expresso.pt\/blitz\/2023-07-04-Rock-in-Rio-obriga-Rock-in-Rio-Febras-a-mudar-de-nome-Acusam-nos-de-concorrencia-desleal-233070a7\" target=\"_new\" rel=\"noopener\" data-start=\"1191\" data-end=\"1343\">Expresso\/Blitz<\/a>)<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db90393 elementor-widget elementor-widget-image\" data-id=\"db90393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"245\" height=\"245\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/1740542462523.gif\" class=\"attachment-large size-large wp-image-24776 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 245px; --smush-placeholder-aspect-ratio: 245\/245;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064652 elementor-widget elementor-widget-spacer\" data-id=\"7064652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8a245a elementor-widget elementor-widget-text-editor\" data-id=\"f8a245a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA organiza\u00e7\u00e3o do festival \u201coficial\u201d n\u00e3o achou gra\u00e7a. E a press\u00e3o legal surtiu efeito: os organizadores do evento em Belas v\u00e3o mudar o nome do festival:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634eefe elementor-widget elementor-widget-text-editor\" data-id=\"634eefe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote data-start=\"977\" data-end=\"1344\"><p data-start=\"979\" data-end=\"1344\">\ud83d\udce2 <em data-start=\"982\" data-end=\"1153\">\u201c\u201cVimos anunciar que o festival de rock que se realiza nas margens do Rio Febras ser\u00e1, de hoje em diante, denominado Rock no Rio Febras. Ou talvez Rock near (but not &#8216;in&#8217;) Rio Febras. Qui\u00e7\u00e1 Rock around Rio Febras. Ainda h\u00e1 alguma indecis\u00e3o, mas asseguramos o nosso p\u00fablico de que estamos a trabalhar no assunto com a seriedade que o momento exige\u201d, ironiza a organiza\u00e7\u00e3o.\u201d<\/em> \u2014 Organiza\u00e7\u00e3o do Rock in Rio Febras (<a class=\"\" href=\"https:\/\/expresso.pt\/blitz\/2023-07-04-Rock-in-Rio-obriga-Rock-in-Rio-Febras-a-mudar-de-nome-Acusam-nos-de-concorrencia-desleal-233070a7\" target=\"_new\" rel=\"noopener\" data-start=\"1191\" data-end=\"1343\">Expresso\/Blitz<\/a>)<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-380311f e-flex e-con-boxed e-con e-parent\" data-id=\"380311f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c01dfc2 e-con-full e-flex e-con e-child\" data-id=\"c01dfc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-537d6e2 elementor-widget elementor-widget-image\" data-id=\"537d6e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/DSCF1830-scaled-1.jpg\" class=\"attachment-full size-full wp-image-24822 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/DSCF1830-scaled-1.jpg 1200w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/DSCF1830-scaled-1-300x200.jpg 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/DSCF1830-scaled-1-1024x683.jpg 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/DSCF1830-scaled-1-768x512.jpg 768w\" data-sizes=\"(max-width: 1200px) 100vw, 1200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1200px; --smush-placeholder-aspect-ratio: 1200\/800;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">rockriofebras.pt<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2adee6 e-con-full e-flex e-con e-child\" data-id=\"f2adee6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a548503 elementor-widget elementor-widget-image\" data-id=\"a548503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/mw-1920-1024x683.webp\" class=\"attachment-large size-large wp-image-24818 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/mw-1920-1024x683.webp 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/mw-1920-300x200.webp 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/mw-1920-768x512.webp 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/mw-1920-1536x1024.webp 1536w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/mw-1920.webp 1920w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/534;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">expresso.pt<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52d0dcf elementor-widget elementor-widget-spacer\" data-id=\"52d0dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfc1f9a elementor-widget elementor-widget-text-editor\" data-id=\"dfc1f9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1740\" data-end=\"1990\">O <strong data-start=\"1742\" data-end=\"1764\">Rock in Rio Febras<\/strong> n\u00e3o queria enganar ningu\u00e9m, nem tirar partido comercial da marca original. O nome era uma piada visual e cultural, num contexto em que ningu\u00e9m confundiria uma festa de bairro com um festival internacional de milh\u00f5es de euros.<\/p><p data-start=\"1992\" data-end=\"2169\">Tal como no caso da <strong data-start=\"2012\" data-end=\"2049\">Licores do Vale vs. Louis Vuitton<\/strong>, estamos perante <strong data-start=\"2067\" data-end=\"2097\">um desequil\u00edbrio de for\u00e7as<\/strong> e uma aplica\u00e7\u00e3o legal que ignora o <strong data-start=\"2133\" data-end=\"2168\">contexto, a escala e a inten\u00e7\u00e3o<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f7384b elementor-widget elementor-widget-spacer\" data-id=\"2f7384b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff64b2 elementor-widget elementor-widget-heading\" data-id=\"4ff64b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cFeliz\u201d e poderoso: quando uma serralharia de Braga travou a EDP\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be1b5e elementor-widget elementor-widget-spacer\" data-id=\"1be1b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70859b elementor-widget elementor-widget-text-editor\" data-id=\"c70859b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"190\" data-end=\"422\">Nem sempre \u00e9 preciso ser gigante para ganhar. E a prova disso vem da cidade de Braga, onde uma pequena empresa de metalomec\u00e2nica, chamada <strong data-start=\"328\" data-end=\"341\">\u201cO Feliz\u201d<\/strong>, conseguiu aquilo que parecia imposs\u00edvel: <strong data-start=\"384\" data-end=\"421\">obrigar a EDP a mudar de log\u00f3tipo<\/strong>.<\/p><p data-start=\"424\" data-end=\"606\">Sim, a mesma EDP, com milh\u00f5es de euros em lucros e presen\u00e7a internacional, teve de repensar toda a sua identidade visual\u2026 por causa de um sorriso. Literalmente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57acd21 e-flex e-con-boxed e-con e-parent\" data-id=\"57acd21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b090b6 e-con-full e-flex e-con e-child\" data-id=\"5b090b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04e9621 elementor-widget elementor-widget-image\" data-id=\"04e9621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"206\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/feliz.png\" class=\"attachment-full size-full wp-image-24828 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/feliz.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/feliz-300x80.png 300w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/206;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">lprcomunicacao.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8502b49 e-con-full e-flex e-con e-child\" data-id=\"8502b49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e0234a elementor-widget elementor-widget-image\" data-id=\"3e0234a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"200\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/edp_old.png\" class=\"attachment-large size-large wp-image-24826 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/edp_old.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/06\/edp_old-300x78.png 300w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/200;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">lprcomunicacao.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ac20eb elementor-widget elementor-widget-spacer\" data-id=\"8ac20eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c424852 elementor-widget elementor-widget-text-editor\" data-id=\"c424852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"648\" data-end=\"843\">Tudo come\u00e7ou com o log\u00f3tipo da EDP dos anos 2000: uma esp\u00e9cie de sorriso estilizado, amig\u00e1vel e moderno. O problema? J\u00e1 <strong data-start=\"768\" data-end=\"806\">existia um log\u00f3tipo quase id\u00eantico<\/strong>, registado por \u201cO Feliz\u201d no INPI.<\/p><p data-start=\"648\" data-end=\"843\">A empresa bracarense levou o caso a tribunal, e depois de <strong data-start=\"1015\" data-end=\"1048\">seis anos de batalha judicial<\/strong>, o Tribunal da Rela\u00e7\u00e3o de Lisboa anulou os despachos que tinham atribu\u00eddo a marca \u00e0 EDP. O Instituto Nacional de Propriedade Industrial foi chamado a reapreciar o caso. Resultado? A EDP foi obrigada a <strong data-start=\"1250\" data-end=\"1269\">mudar de imagem<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37aac1d elementor-widget elementor-widget-text-editor\" data-id=\"37aac1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"648\" data-end=\"843\">O novo log\u00f3tipo da EDP surgiu em 2011, assinado pelo designer austr\u00edaco <strong data-start=\"1404\" data-end=\"1425\">Stefan Sagmeister<\/strong>. A nova identidade visual abandonou o \u201csorriso\u201d e passou a usar formas geom\u00e9tricas simples: um c\u00edrculo, meio c\u00edrculo, tri\u00e2ngulo e quadrado \u2014 hoje usados por todo o grupo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4da970 elementor-widget elementor-widget-spacer\" data-id=\"a4da970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-764b979 elementor-widget elementor-widget-image\" data-id=\"764b979\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/andwalsh.com\/_image\/800x\/0fe58c0796a5cf244093f9c026ec8264.webp\" title=\"\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">andwalsh.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8df6b5b elementor-widget elementor-widget-spacer\" data-id=\"8df6b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d62d95 elementor-widget elementor-widget-text-editor\" data-id=\"8d62d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"648\" data-end=\"843\">A mudan\u00e7a de identidade foi acompanhada por uma <strong>mega campanha de comunica\u00e7\u00e3o<\/strong>. Televis\u00e3o, imprensa, r\u00e1dio, internet e at\u00e9 cinema. Quanto custou? Nunca se soube ao certo. \u00c9 um caso raro em que David venceu, efetivamente, Golias.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf15c59 elementor-widget elementor-widget-spacer\" data-id=\"bf15c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd943c elementor-widget elementor-widget-spacer\" data-id=\"cdd943c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1052ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1052ae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6aae768\" data-id=\"6aae768\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d2e2b2 elementor-widget elementor-widget-text-editor\" data-id=\"7d2e2b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Queres criar uma marca com prop\u00f3sito e vis\u00e3o?<\/strong><\/p><p><strong><span style=\"text-decoration: underline;\"><a href=\"http:\/\/boomer.pt\/pedir-proposta\/\" target=\"_blank\" rel=\"noopener\">FALA CONNOSCO!<\/a><\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-400dc18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"400dc18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8da8b8\" data-id=\"f8da8b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a75ae12 elementor-widget elementor-widget-spacer\" data-id=\"a75ae12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a96a24 elementor-widget elementor-widget-template\" data-id=\"9a96a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"17454\" class=\"elementor elementor-17454\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a19dc2b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"a19dc2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fc81c1\" data-id=\"6fc81c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29625fc elementor-widget elementor-widget-heading\" data-id=\"29625fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">V\u00ea mais artigos deste Autor<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0f60f1 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"e0f60f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f312511\" data-id=\"f312511\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-347d879 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"347d879\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7489df5\" data-id=\"7489df5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bfe494 elementor-widget elementor-widget-premium-addon-person\" data-id=\"0bfe494\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;persons_per_row&quot;:&quot;100%&quot;,&quot;persons_per_row_tablet&quot;:&quot;100%&quot;,&quot;persons_per_row_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-person.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"premium-persons-container premium-person-style1 multiple-persons\" data-persons-equal=\"\">\n\t\t\t\t\t\t\t\t<div class=\"premium-person-container premium-person-none-effect\">\n\t\t\t\t\t\t<div class=\"premium-person-image-container\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"700\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0012_VO_1.jpg\" class=\"attachment-full size-full wp-image-19998 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0012_VO_1.jpg 500w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0012_VO_1-214x300.jpg 214w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/700;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"premium-person-info\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-person-info-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"premium-person-name\">Vera Oliveira<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"premium-person-title\">\n\t\t\t\t\t\t\t<span>Project Manager <\/span>\n\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e032613\" data-id=\"e032613\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25002f8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"25002f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-26011 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacao category-criatividade category-desenvolvimento-web category-design-2 category-design tag-branding tag-comunicacao-digital tag-confianca-digital tag-construcao-de-marca tag-credibilidade-online tag-design-estrategico tag-design-grafico tag-estrategia-de-marca tag-experiencia-do-utilizador tag-identidade-visual tag-marketing-digital tag-presenca-digital tag-rebranding tag-ui-design tag-ux-design\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/o-papel-do-design-na-construcao-de-confianca-digital\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog.png\" class=\"attachment-full size-full wp-image-26031 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/o-papel-do-design-na-construcao-de-confianca-digital\/\" target=&quot;_blank&quot;>\n\t\t\t\tO papel do design na constru\u00e7\u00e3o de confian\u00e7a digital\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>No online, n\u00e3o h\u00e1 apertos de m\u00e3o \u2014 h\u00e1 cliques. E em poucos segundos, o teu design pode conquistar\u2026 ou afastar. Neste artigo falamos sobre como cores, tipografia, organiza\u00e7\u00e3o e experi\u00eancia influenciam diretamente a confian\u00e7a que a tua marca transmite. Queres saber se o teu design est\u00e1 a jogar a favor da tua credibilidade? <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/o-papel-do-design-na-construcao-de-confianca-digital\/\" aria-label=\"Read more about O papel do design na constru\u00e7\u00e3o de confian\u00e7a digital\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t4 de March, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25913 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-comunicacao category-criatividade category-desempenho category-design-2 category-design category-marketing category-produtividade tag-acessibilidade-digital tag-desenvolvimento-web tag-design-digital tag-edge-computing tag-inteligencia-artificial-no-design tag-interfaces-imersivas tag-meta-frameworks tag-motion-design tag-performance-web tag-personalizacao-digital tag-tendencias-ui-ux tag-tendencias-web tag-tipografia-moderna tag-ui-ux-2026 tag-web-3d tag-webdesign-2026 tag-zero-ui\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-que-vao-marcar-o-desenvolvimento-web-em-2026\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog.png\" class=\"attachment-full size-full wp-image-25919 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-que-vao-marcar-o-desenvolvimento-web-em-2026\/\" target=&quot;_blank&quot;>\n\t\t\t\t5 Tend\u00eancias que v\u00e3o marcar o desenvolvimento web em 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Entramos em 2026 num ponto de viragem para o digital: as expectativas dos utilizadores mudam, as ferramentas evoluem e o desafio deixa de ser \u201cfazer bonito\u201d para se tornar \u201cfazer com significado\u201d. Em 2026, n\u00e3o se trata apenas de pixels perfeitos: trata-se de experi\u00eancias que falam, respondem, antecipam e fazem sentido.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-que-vao-marcar-o-desenvolvimento-web-em-2026\/\" aria-label=\"Read more about 5 Tend\u00eancias que v\u00e3o marcar o desenvolvimento web em 2026\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10 de January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24501 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-comunicacao category-criatividade category-design-2 category-design category-produtividade tag-automatizacao-criativa tag-branding-com-inteligencia-artificial tag-chatgpt-para-marcas tag-conteudo-com-chatgpt tag-criatividade-com-inteligencia-artificial tag-ferramentas-de-ia-para-criativos tag-ia-no-marketing-digital tag-ia-no-processo-criativo tag-identidade-de-marca-com-ia tag-inteligencia-artificial-no-design tag-manter-essencia-da-marca tag-midjourney-design-grafico tag-workflow-criativo-com-ia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/como-integrar-a-ia-no-trabalho-criativo-sem-perder-a-alma\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/04\/banner-blog.png\" class=\"attachment-full size-full wp-image-24515 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/04\/banner-blog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/04\/banner-blog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/04\/banner-blog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/04\/banner-blog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/04\/banner-blog-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/como-integrar-a-ia-no-trabalho-criativo-sem-perder-a-alma\/\" target=&quot;_blank&quot;>\n\t\t\t\tComo integrar a IA no trabalho criativo sem perder a alma\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A Intelig\u00eancia Artificial chegou e est\u00e1 em todo o lado \u2014 at\u00e9 no design e no marketing. Agora, a quest\u00e3o que se coloca \u00e9: como \u00e9 que usamos estas maravilhas tecnol\u00f3gicas sem perder a personalidade da nossa marca (e vender a nossa alma criativa)?<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/como-integrar-a-ia-no-trabalho-criativo-sem-perder-a-alma\/\" aria-label=\"Read more about Como integrar a IA no trabalho criativo sem perder a alma\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t21 de December, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vamos contar uma hist\u00f3ria de amor entre dois conceitos que, \u00e0 primeira vista, pareciam viver em mundos diferentes: o Branding e a Estrat\u00e9gia.  Alerta de Spoiler: quando eles ficam juntos, fazem magia!<\/p>\n","protected":false},"author":1,"featured_media":24810,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[127,101,459,98],"tags":[523,522,516,524,525,515,514,521,519,513,520,517,518],"class_list":["post-24774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-criatividade","category-design-2","category-design","tag-automatizacao-criativa","tag-branding-com-inteligencia-artificial","tag-chatgpt-para-marcas","tag-conteudo-com-chatgpt","tag-criatividade-com-inteligencia-artificial","tag-ferramentas-de-ia-para-criativos","tag-ia-no-marketing-digital","tag-ia-no-processo-criativo","tag-identidade-de-marca-com-ia","tag-inteligencia-artificial-no-design","tag-manter-essencia-da-marca","tag-midjourney-design-grafico","tag-workflow-criativo-com-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Louis Vuitton e Licores do Vale: David vs Golias do branding - BOOMER<\/title>\n<meta name=\"description\" content=\"Vamos contar uma hist\u00f3ria de amor entre dois conceitos que, \u00e0 primeira vista, pareciam viver em mundos diferentes: o Branding e a Estrat\u00e9gia. 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