{"id":24256,"date":"2025-02-16T13:03:51","date_gmt":"2025-02-16T13:03:51","guid":{"rendered":"https:\/\/boomer.pt\/?p=24256"},"modified":"2026-03-10T18:29:40","modified_gmt":"2026-03-10T18:29:40","slug":"10-podcasts-sobre-marketing-que-valem-a-pena-ouvir","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/","title":{"rendered":"10 podcasts sobre Marketing que valem a pena ouvir!"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

10 podcasts sobre Marketing que valem a pena ouvir!<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Em Portugal, o consumo de podcasts<\/strong> tem crescido significativamente. De acordo com a Marktest, 28,4% dos residentes no continente com 15 ou mais anos afirmam ouvir podcasts regularmente, totalizando mais de 2,4 milh\u00f5es de ouvintes1<\/sup>!<\/p>

Tamb\u00e9m o \u201cEstudo sobre Consumo de \u00c1udio Digital em Portugal\u201d 2<\/sup> realizado em 2024 pela Marktest concluiu que \u201c8 em cada 10 internautas em Portugal j\u00e1 consome \u00e1udio digital, nas suas variadas formas: consumo de r\u00e1dio, m\u00fasica ou podcast online’\u201d, ou seja, 83,5%, e que \u201c57,3% refere que esse consumo \u00e9 feito pela escuta de r\u00e1dio em tempo real, atrav\u00e9s dos \u2018sites\u2019 ou aplica\u00e7\u00f5es m\u00f3veis das r\u00e1dios\u201d. O YouTube e o Spotify s\u00e3o as plataformas mais utilizadas para consumo de \u00e1udio digital, com 77,7% e 58,4%, respetivamente.<\/p>

Em 2024, o humor voltou a dominar a tabela dos podcasts preferidos dos portugueses e, sem grande (para n\u00e3o dizer nenhuma!) surpresa, \u201cExtremamente Desagrad\u00e1vel\u201d de Joana Marques, liderou pelo quarto ano consecutivo. 3<\/sup><\/p>

Os podcasts tornaram-se uma ferramenta essencial tamb\u00e9m para profissionais de marketing e comunica\u00e7\u00e3o que desejam manter-se atualizados sobre as tend\u00eancias do setor, n\u00e3o s\u00f3 pela comodidade como pela facilidade de \u201cconsumo\u201d destes conte\u00fados. Seja nas viagens para o trabalho ou de regresso a casa, na pausa para almo\u00e7o (ou at\u00e9 mesmo enquanto tomamos banho e nos arranjamos para sair!), a verdade \u00e9 que j\u00e1 n\u00e3o conseguimos viver sem eles, certo?<\/p>

Enquanto aficionada deste formato, reuni neste artigo uma sele\u00e7\u00e3o de 10 podcasts sobre Marketing e Neg\u00f3cios que valem mesmo a pena ouvir!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

1. Marketing Against the Grain<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Marketing Against the Grain<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Neste podcast<\/a> semanal, Kipp Bodnar (CMO da HubSpot) e Kieran Flanagan (CMO da Zapier) levam-te numa viagem pelo mundo das tend\u00eancias de marketing, t\u00e1ticas de crescimento e inova\u00e7\u00e3o. Pelo caminho, vais descobrir estrat\u00e9gias in\u00e9ditas que te dar\u00e3o uma vantagem competitiva. Dura\u00e7\u00e3o media dos epis\u00f3dios \u00e9 de aproximadamente 30 minutos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

2. The Marketing Millennials\n <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
The Marketing Millennials<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Neste podcast<\/a> semanal, Daniel Murray traz insights das mentes mais brilhantes do marketing para que possas aplic\u00e1-los diretamente na tua reuni\u00e3o semanal. Com entrevistas a l\u00edderes de empresas como Gymshark, Shopify e Infiniti, cada epis\u00f3dio aprofunda estrat\u00e9gias de marketing reais e eficazes. Cada epis\u00f3dio tem uma dura\u00e7\u00e3o de aproximadamente 45 minutos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

3. Marketing por Idiotas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Marketing por Idiotas<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Todas as semanas, os autointitulados “idiotas” Diogo Abrantes da Silva, Frederico Carvalho e Miguel R\u00e3o Vieira, especialistas em marketing digital analisam publicidade, tend\u00eancias do setor e estrat\u00e9gias vencedoras, muito \u00fateis para quem trabalha em marketing. Al\u00e9m de apresentar casos de sucesso, o podcast oferece insights valiosos. \u00c9 um dos meus podcasts<\/a> favoritos para ficar a par de toda as novidades nos cerca de 40 minutos de cada epis\u00f3dio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

4. Marketing na Ponta da L\u00edngua<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Marketing na Ponta da L\u00edngua<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Neste Podcast<\/a>, lan\u00e7ado no in\u00edcio deste ano, Bernardo Ferreira, especialista em em Marketing Digital, conduz conversas informais com alguns dos maiores especialistas de marketing em Portugal. SEO, publicidade online, IA aplicada ao Marketing, eCommerce, redes sociais e marketing de conte\u00fado, s\u00e3o alguns dos temas abordados. S\u00f3 est\u00e3o dispon\u00edveis 2 epis\u00f3dios, mas aconselho que oi\u00e7am com aten\u00e7\u00e3o os cerca de 50 min. de cada um deles, s\u00e3o uma lufada de ar fresco!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

5. Marcas com Marca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Marcas com Marca<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Um podcast<\/a> da Marketeer, com assinatura de Maria Jo\u00e3o Vieira Pinto, e onde, ao longo de 30 minutos, se pretende conhecer melhor hist\u00f3rias de algumas das nossas marcas, e de quem as faz. Uma viagem pela alma de v\u00e1rias marcas que, afinal, s\u00e3o de todos n\u00f3s! Recomendo vivamente o epis\u00f3dio 1 com Jos\u00e9 Redondo, da Licor Beir\u00e3o, uma verdadeira inspira\u00e7\u00e3o!<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

6.Tech Balance by Funda\u00e7\u00e3o MEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Tech Balance by Funda\u00e7\u00e3o MEO<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00a0<\/p>

Vivemos num mundo hiper conectado. Mas ser\u00e1 que estamos a encontrar o equil\u00edbrio certo entre tecnologia e vida real? Ao longo de aproximadamente 35 minutos, este podcast<\/a> convida \u00e0 reflex\u00e3o sobre o impacto da tecnologia no nosso dia a dia, sempre com convidados inspiradores. Recomendo o epis\u00f3dio 4, no qual \u00e9 discutido o impacto da tecnologia na sa\u00fade mental.\u00a0<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

7.O CEO \u00e9 Limite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
O CEO \u00e9 o limite<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

O Podcast<\/a> de lideran\u00e7a e carreira do Expresso, apresentada pela jornalista C\u00e1tia Mateus. Semanalmente, ao longo de 40 min., este programa revela hist\u00f3rias dos gestores portugueses que marcaram o passado, lideram o presente e prometem moldar o futuro. Atrav\u00e9s de entrevistas inspiradoras, conhecemos os percursos, desafios e estrat\u00e9gias de quem ousou fazer acontecer. Se procuras insights sobre lideran\u00e7a, gest\u00e3o e evolu\u00e7\u00e3o profissional, este podcast \u00e9 essencial!<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

8.Digitalidade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Digitalidade<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Um podcast<\/a> dirigido por Jorge Remondes para quem quer explorar os melhores insights sobre marketing, com\u00e9rcio eletr\u00f3nico e redes sociais. Cada epis\u00f3dio tem cerca de 45 min. e \u00e9 uma nova aventura que informa, inspira e entret\u00e9m, sempre com conte\u00fados relevantes para profissionais e organiza\u00e7\u00f5es que querem estar na vanguarda do digital.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

9.Fala LinkedIn\u2122 | Um podcast por Pedro Caramez<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Fala linkedIn<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Se queres dominar o LinkedIn, este \u00e9 o podcast<\/a> certo para ti! Apresentado por Pedro Caramez, especialista nesta rede profissional desde 2009, este podcast traz as \u00faltimas novidades, dicas estrat\u00e9gicas e entrevistas com profissionais que fazem a diferen\u00e7a no mundo digital. Seja para otimizar o teu perfil, gerar mais leads ou fortalecer a tua marca pessoal, aqui encontras tudo o que precisas para tirar o m\u00e1ximo proveito do LinkedIn!\u00a0 Os epis\u00f3dios s\u00e3o semanais e duram cerca de 30 minutos.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

10. Da Ideia ao Resultado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t
Da Ideia ao Resultado<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Se queres transformar ideias em neg\u00f3cios \u2013 e, mais importante, em resultados \u2013este \u00e9 o podcast<\/a> certo para ti! Recentemente lan\u00e7ado pelo Paulo Morais, neste podcast, com aproximadamente 40 min. cada epis\u00f3dio, fala-se de Empreendedorismo, Marketing e Vendas, explorando desafios e estrat\u00e9gias reais para quem quer construir ou escalar um neg\u00f3cio. Sem promessas m\u00e1gicas, apenas partilhas aut\u00eanticas de m\u00e9todos, reflex\u00f5es e aprendizagens de quem vive o mundo empresarial no dia a dia ou pensa empreender!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

PS.: No epis\u00f3dio 4 do Podcast \u201cDa Ideia ao Resultado\u201d, fui convidada para uma conversa sobre Branding e Marketing com o Paulo Morais. Se queres entender melhor como o marketing pode impulsionar o teu neg\u00f3cio, convido-te a ouvir aqui<\/a>!<\/a>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Em suma, explorar podcasts \u00e9 uma excelente maneira de te manteres atualizado e inspirado na \u00e1rea do marketing. Cada um dos programas mencionados oferece perspetivas \u00fanicas que podem enriquecer-te enquanto profissional. <\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00a0<\/strong>1<\/sup> Fonte: https:\/\/marketeer.sapo.pt\/24-milhoes-de-portugueses-costumam-ouvir-podcasts\/<\/a><\/p>

2<\/sup> Fonte: https:\/\/observador.pt\/2024\/05\/10\/estudo-revela-que-mais-de-80-dos-internautas-em-portugal-consome-audio-digital\/<\/a><\/p>

3<\/sup> Fonte: https:\/\/www.fnac.pt\/Os-podcasts-mais-ouvidos-em-2024\/cp8639\/w-4<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"MC_2-copy-1.jpg\"\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tMarisa Coutinho\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tCEO<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\n\t\t\t\tOs 7 pecados mortais do marketing nas PME\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\t\u2022<\/span>\n\t\t\t\t
\n\t\t\t\t\t<\/i>\n\t\t\t\t\t5 de February, 2026<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\u2022<\/span>\n\t\t\t\t
\n\t\t\t\t\t<\/i>\n\t\t\t\t\tComunica\u00e7\u00e3o<\/a>, Criatividade<\/a>, Marketing Digital<\/a>, Redes Sociais<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t
\n\t\t

Se tens uma PME, \u00e9 prov\u00e1vel que j\u00e1 tenhas sentido isto: o marketing \u201cdevia\u201d trazer resultados, mas na pr\u00e1tica vira um loop de urg\u00eancias, ideias soltas e decis\u00f5es em cima do joelho. O outsourcing de marketing pode ser a diferen\u00e7a entre uma PME crescer com consist\u00eancia\u2026 ou andar em c\u00edrculos a apagar fogos.<\/p>

ler artigo<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\n\t\t\t\t5 Tend\u00eancias de Marketing Digital para 2026\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\t\u2022<\/span>\n\t\t\t\t
\n\t\t\t\t\t<\/i>\n\t\t\t\t\t20 de January, 2026<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\u2022<\/span>\n\t\t\t\t
\n\t\t\t\t\t<\/i>\n\t\t\t\t\tComunica\u00e7\u00e3o<\/a>, Criatividade<\/a>, Marketing Digital<\/a>, Redes Sociais<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t
\n\t\t

Com o in\u00edcio de um novo ano, h\u00e1 uma pergunta que aparece em quase todas as conversas com empres\u00e1rios, CEOs e equipas de marketing: \u201conde \u00e9 que devemos investir?\u201d A tenta\u00e7\u00e3o \u00e9 correr atr\u00e1s da \u00faltima \u201ctrend\u201d, da mais recente ferramenta de IA, ou do \u201cGuru\u201d que supostamente te vai tornar rico em 90 dias.<\/p>

ler artigo<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\n\t\t\t\tO Novo Consumidor: como a Intelig\u00eancia Artificial est\u00e1 a mudar as regras do jogo para as marcas\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\t\u2022<\/span>\n\t\t\t\t
\n\t\t\t\t\t<\/i>\n\t\t\t\t\t16 de January, 2026<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\u2022<\/span>\n\t\t\t\t
\n\t\t\t\t\t<\/i>\n\t\t\t\t\tAI<\/a>, Comunica\u00e7\u00e3o<\/a>, Criatividade<\/a>, Marketing Digital<\/a>, Tecnologia<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t
\n\t\t

A Intelig\u00eancia Artificial est\u00e1 a mudar as regras do jogo: consumidores exigem relev\u00e2ncia, autenticidade e experi\u00eancias personalizadas, obrigando as marcas a repensarem o marketing.<\/p>

ler artigo<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\n\t\t\t\tOs 7 pecados mortais do marketing nas PME\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\t\u2022<\/span>\n\t\t\t\t
\n\t\t\t\t\t<\/i>\n\t\t\t\t\t5 de February, 2026<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\u2022<\/span>\n\t\t\t\t
\n\t\t\t\t\t<\/i>\n\t\t\t\t\tComunica\u00e7\u00e3o<\/a>, Criatividade<\/a>, Marketing Digital<\/a>, Redes Sociais<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
\n\n\t\t\t\t\t
\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\n\t\t\t\t5 Tend\u00eancias de Marketing Digital para 2026\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t\t\u2022<\/span>\n\t\t\t\t
\n\t\t\t\t\t<\/i>\n\t\t\t\t\t20 de January, 2026<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\u2022<\/span>\n\t\t\t\t
\n\t\t\t\t\t<\/i>\n\t\t\t\t\tComunica\u00e7\u00e3o<\/a>, Criatividade<\/a>, Marketing Digital<\/a>, Redes Sociais<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Em Portugal, o consumo de podcasts tem crescido significativamente. De acordo com a Marktest, 28,4% dos residentes no continente com 15 ou mais anos afirmam ouvir podcasts regularmente, totalizando mais de 2,4 milh\u00f5es de ouvintes!<\/p>\n","protected":false},"author":3,"featured_media":24258,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[470,127,471,126,99,125,100],"tags":[383,155,187,380],"class_list":["post-24256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-comunicacao","category-desempenho","category-desenvolvimento-web","category-marketing","category-redes-sociais","category-tecnologia","tag-gestao-de-redes-sociais","tag-inteligencia-artificial","tag-marketing-digital","tag-redes-sociais"],"yoast_head":"\n10 podcasts sobre Marketing que valem a pena ouvir! - BOOMER<\/title>\n<meta name=\"description\" content=\"Em Portugal, o consumo de podcasts tem crescido significativamente. De acordo com a Marktest, 28,4% dos residentes no continente com 15 ou mais anos afirmam ouvir podcasts regularmente, totalizando mais de 2,4 milh\u00f5es de ouvintes!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 podcasts sobre Marketing que valem a pena ouvir! - BOOMER\" \/>\n<meta property=\"og:description\" content=\"Em Portugal, o consumo de podcasts tem crescido significativamente. De acordo com a Marktest, 28,4% dos residentes no continente com 15 ou mais anos afirmam ouvir podcasts regularmente, totalizando mais de 2,4 milh\u00f5es de ouvintes!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/\" \/>\n<meta property=\"og:site_name\" content=\"BOOMER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/boomer.pt\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-16T13:03:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T18:29:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/03\/w10_PodcastsMarketing_banner-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2001\" \/>\n\t<meta property=\"og:image:height\" content=\"1001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marisa Coutinho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marisa Coutinho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/\"},\"author\":{\"name\":\"Marisa Coutinho\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/#\/schema\/person\/7efcf9ae8dfff8ebc59d1d12760c44a4\"},\"headline\":\"10 podcasts sobre Marketing que valem a pena ouvir!\",\"datePublished\":\"2025-02-16T13:03:51+00:00\",\"dateModified\":\"2026-03-10T18:29:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/\"},\"wordCount\":1103,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/03\/w10_PodcastsMarketing_banner-blog.png\",\"keywords\":[\"gestao de redes sociais\",\"inteligencia artificial\",\"marketing digital\",\"redes sociais\"],\"articleSection\":[\"AI\",\"Comunica\u00e7\u00e3o\",\"Desempenho\",\"Desenvolvimento Web\",\"Marketing Digital\",\"Redes Sociais\",\"Tecnologia\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/\",\"url\":\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/\",\"name\":\"10 podcasts sobre Marketing que valem a pena ouvir! - BOOMER\",\"isPartOf\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/03\/w10_PodcastsMarketing_banner-blog.png\",\"datePublished\":\"2025-02-16T13:03:51+00:00\",\"dateModified\":\"2026-03-10T18:29:40+00:00\",\"description\":\"Em Portugal, o consumo de podcasts tem crescido significativamente. De acordo com a Marktest, 28,4% dos residentes no continente com 15 ou mais anos afirmam ouvir podcasts regularmente, totalizando mais de 2,4 milh\u00f5es de ouvintes!\",\"breadcrumb\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#primaryimage\",\"url\":\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/03\/w10_PodcastsMarketing_banner-blog.png\",\"contentUrl\":\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/03\/w10_PodcastsMarketing_banner-blog.png\",\"width\":2001,\"height\":1001},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/boomer.pt\/raiodoblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 podcasts sobre Marketing que valem a pena ouvir!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/#website\",\"url\":\"https:\/\/boomer.pt\/raiodoblog\/\",\"name\":\"BOOMER\",\"description\":\"Brand & Digital Agency\",\"publisher\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/boomer.pt\/raiodoblog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/#organization\",\"name\":\"BOOMER\",\"url\":\"https:\/\/boomer.pt\/raiodoblog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2022\/10\/BoomerLogo-2.svg\",\"contentUrl\":\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2022\/10\/BoomerLogo-2.svg\",\"width\":154,\"height\":40,\"caption\":\"BOOMER\"},\"image\":{\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/boomer.pt\",\"https:\/\/www.instagram.com\/boomerpt\/\",\"https:\/\/www.linkedin.com\/company\/2641069\/admin\/\",\"https:\/\/www.youtube.com\/channel\/UCJ4-FswWDdO5i1UVdIUqtGw\/feed\",\"https:\/\/www.behance.net\/boomer_pt\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/#\/schema\/person\/7efcf9ae8dfff8ebc59d1d12760c44a4\",\"name\":\"Marisa Coutinho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/boomer.pt\/raiodoblog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/949b4c60ecbf3a073e06b82488b1706bb8a003dca80cb9a6c464bf41e2b5c4a5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/949b4c60ecbf3a073e06b82488b1706bb8a003dca80cb9a6c464bf41e2b5c4a5?s=96&d=mm&r=g\",\"caption\":\"Marisa Coutinho\"},\"description\":\"CEO\",\"url\":\"https:\/\/boomer.pt\/raiodoblog\/author\/marisa-coutinho\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 podcasts sobre Marketing que valem a pena ouvir! - BOOMER","description":"Em Portugal, o consumo de podcasts tem crescido significativamente. De acordo com a Marktest, 28,4% dos residentes no continente com 15 ou mais anos afirmam ouvir podcasts regularmente, totalizando mais de 2,4 milh\u00f5es de ouvintes!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/","og_locale":"en_US","og_type":"article","og_title":"10 podcasts sobre Marketing que valem a pena ouvir! - BOOMER","og_description":"Em Portugal, o consumo de podcasts tem crescido significativamente. De acordo com a Marktest, 28,4% dos residentes no continente com 15 ou mais anos afirmam ouvir podcasts regularmente, totalizando mais de 2,4 milh\u00f5es de ouvintes!","og_url":"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/","og_site_name":"BOOMER","article_publisher":"https:\/\/www.facebook.com\/boomer.pt","article_published_time":"2025-02-16T13:03:51+00:00","article_modified_time":"2026-03-10T18:29:40+00:00","og_image":[{"width":2001,"height":1001,"url":"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/03\/w10_PodcastsMarketing_banner-blog.png","type":"image\/png"}],"author":"Marisa Coutinho","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marisa Coutinho","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#article","isPartOf":{"@id":"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/"},"author":{"name":"Marisa Coutinho","@id":"https:\/\/boomer.pt\/raiodoblog\/#\/schema\/person\/7efcf9ae8dfff8ebc59d1d12760c44a4"},"headline":"10 podcasts sobre Marketing que valem a pena ouvir!","datePublished":"2025-02-16T13:03:51+00:00","dateModified":"2026-03-10T18:29:40+00:00","mainEntityOfPage":{"@id":"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/"},"wordCount":1103,"commentCount":0,"publisher":{"@id":"https:\/\/boomer.pt\/raiodoblog\/#organization"},"image":{"@id":"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#primaryimage"},"thumbnailUrl":"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/03\/w10_PodcastsMarketing_banner-blog.png","keywords":["gestao de redes sociais","inteligencia artificial","marketing digital","redes sociais"],"articleSection":["AI","Comunica\u00e7\u00e3o","Desempenho","Desenvolvimento Web","Marketing Digital","Redes Sociais","Tecnologia"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/","url":"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/","name":"10 podcasts sobre Marketing que valem a pena ouvir! - BOOMER","isPartOf":{"@id":"https:\/\/boomer.pt\/raiodoblog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#primaryimage"},"image":{"@id":"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#primaryimage"},"thumbnailUrl":"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/03\/w10_PodcastsMarketing_banner-blog.png","datePublished":"2025-02-16T13:03:51+00:00","dateModified":"2026-03-10T18:29:40+00:00","description":"Em Portugal, o consumo de podcasts tem crescido significativamente. De acordo com a Marktest, 28,4% dos residentes no continente com 15 ou mais anos afirmam ouvir podcasts regularmente, totalizando mais de 2,4 milh\u00f5es de ouvintes!","breadcrumb":{"@id":"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#primaryimage","url":"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/03\/w10_PodcastsMarketing_banner-blog.png","contentUrl":"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/03\/w10_PodcastsMarketing_banner-blog.png","width":2001,"height":1001},{"@type":"BreadcrumbList","@id":"https:\/\/boomer.pt\/raiodoblog\/10-podcasts-sobre-marketing-que-valem-a-pena-ouvir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/boomer.pt\/raiodoblog\/"},{"@type":"ListItem","position":2,"name":"10 podcasts sobre Marketing que valem a pena ouvir!"}]},{"@type":"WebSite","@id":"https:\/\/boomer.pt\/raiodoblog\/#website","url":"https:\/\/boomer.pt\/raiodoblog\/","name":"BOOMER","description":"Brand & Digital Agency","publisher":{"@id":"https:\/\/boomer.pt\/raiodoblog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/boomer.pt\/raiodoblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/boomer.pt\/raiodoblog\/#organization","name":"BOOMER","url":"https:\/\/boomer.pt\/raiodoblog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/boomer.pt\/raiodoblog\/#\/schema\/logo\/image\/","url":"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2022\/10\/BoomerLogo-2.svg","contentUrl":"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2022\/10\/BoomerLogo-2.svg","width":154,"height":40,"caption":"BOOMER"},"image":{"@id":"https:\/\/boomer.pt\/raiodoblog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/boomer.pt","https:\/\/www.instagram.com\/boomerpt\/","https:\/\/www.linkedin.com\/company\/2641069\/admin\/","https:\/\/www.youtube.com\/channel\/UCJ4-FswWDdO5i1UVdIUqtGw\/feed","https:\/\/www.behance.net\/boomer_pt"]},{"@type":"Person","@id":"https:\/\/boomer.pt\/raiodoblog\/#\/schema\/person\/7efcf9ae8dfff8ebc59d1d12760c44a4","name":"Marisa Coutinho","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/boomer.pt\/raiodoblog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/949b4c60ecbf3a073e06b82488b1706bb8a003dca80cb9a6c464bf41e2b5c4a5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/949b4c60ecbf3a073e06b82488b1706bb8a003dca80cb9a6c464bf41e2b5c4a5?s=96&d=mm&r=g","caption":"Marisa Coutinho"},"description":"CEO","url":"https:\/\/boomer.pt\/raiodoblog\/author\/marisa-coutinho\/"}]}},"_links":{"self":[{"href":"https:\/\/boomer.pt\/raiodoblog\/wp-json\/wp\/v2\/posts\/24256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/boomer.pt\/raiodoblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/boomer.pt\/raiodoblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/boomer.pt\/raiodoblog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/boomer.pt\/raiodoblog\/wp-json\/wp\/v2\/comments?post=24256"}],"version-history":[{"count":35,"href":"https:\/\/boomer.pt\/raiodoblog\/wp-json\/wp\/v2\/posts\/24256\/revisions"}],"predecessor-version":[{"id":24314,"href":"https:\/\/boomer.pt\/raiodoblog\/wp-json\/wp\/v2\/posts\/24256\/revisions\/24314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/boomer.pt\/raiodoblog\/wp-json\/wp\/v2\/media\/24258"}],"wp:attachment":[{"href":"https:\/\/boomer.pt\/raiodoblog\/wp-json\/wp\/v2\/media?parent=24256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/boomer.pt\/raiodoblog\/wp-json\/wp\/v2\/categories?post=24256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/boomer.pt\/raiodoblog\/wp-json\/wp\/v2\/tags?post=24256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}