{"id":23899,"date":"2023-07-17T12:45:58","date_gmt":"2023-07-17T11:45:58","guid":{"rendered":"https:\/\/boomer.pt\/?p=23899"},"modified":"2023-07-17T12:45:58","modified_gmt":"2023-07-17T11:45:58","slug":"sorte-ou-azar-como-as-supersticoes-influenciam-as-marcas","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/sorte-ou-azar-como-as-supersticoes-influenciam-as-marcas\/","title":{"rendered":"Sorte ou Azar: Como as Supersti\u00e7\u00f5es Influenciam as Marcas?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23899\" class=\"elementor elementor-23899\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cdee67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cdee67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a36ab45\" data-id=\"a36ab45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c025165 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"c025165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sorte ou Azar: Como as Supersti\u00e7\u00f5es Influenciam as Marcas?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3045bea elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3045bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1000\" src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/w50_SorteouAzar_banner_blog.png\" class=\"attachment-full size-full wp-image-23901\" alt=\"\" srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/w50_SorteouAzar_banner_blog.png 2000w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/w50_SorteouAzar_banner_blog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/w50_SorteouAzar_banner_blog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/w50_SorteouAzar_banner_blog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/w50_SorteouAzar_banner_blog-1536x768.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e97a2 elementor-widget elementor-widget-text-editor\" data-id=\"39e97a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Finalmente, sexta-feira 13! Se para uns o n\u00famero 13 \u00e9 sin\u00f3nimo de medo, para outros significa oportunidade. As supersti\u00e7\u00f5es t\u00eam um papel curioso no mundo dos neg\u00f3cios e influenciam n\u00e3o s\u00f3 o desenvolvimento de produtos, mas tamb\u00e9m o sucesso (ou fracasso) de campanhas de marketing.<\/p><p>Neste artigo, <strong>exploramos alguns casos e exemplos pr\u00e1ticos de marcas que tiveram de se adaptar (ou sofreram com o \u201cazar\u201d):<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52f3341 elementor-widget elementor-widget-text-editor\" data-id=\"52f3341\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na China, Jap\u00e3o e Coreia, o n\u00famero 4 \u00e9 um tabu. A raz\u00e3o? Soa como a palavra \u201cmorte\u201d em mandarim e japon\u00eas (\u6b7b, pronunciado shi). O resultado \u00e9 uma verdadeira odisseia de adapta\u00e7\u00f5es, ora vejamos:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b28259b elementor-widget elementor-widget-text-editor\" data-id=\"b28259b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Audi:<\/strong> recentemente, a marca alem\u00e3 adaptou a sua estrat\u00e9gia na China ao lan\u00e7ar uma nova linha de ve\u00edculos el\u00e9tricos sob a ins\u00edgnia \u201cAUDI\u201d, substituindo o tradicional log\u00f3tipo dos quatro an\u00e9is pelo nome da marca em letras mai\u00fasculas. Apesar de a marca n\u00e3o justificar esta mudan\u00e7a com supersti\u00e7\u00e3o, mas sim para atrair consumidores chineses mais jovens e tecnol\u00f3gicos, que valorizam conectividade avan\u00e7ada e dire\u00e7\u00e3o automatizada, a verdade \u00e9 que \u201cdeixou cair\u201d os an\u00e9is.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-924aa1d elementor-widget elementor-widget-image\" data-id=\"924aa1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"200\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/A244598_large-300x200.webp\" class=\"attachment-medium size-medium wp-image-23908 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/A244598_large-300x200.webp 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/A244598_large.webp 640w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d48cc7 elementor-widget elementor-widget-text-editor\" data-id=\"9d48cc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fonte: <a href=\"http:\/\/theverge.com\" target=\"_blank\" rel=\"noopener\">theverge.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0202fc elementor-widget elementor-widget-text-editor\" data-id=\"c0202fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Nokia:<\/strong> O modelo Nokia 404 encontrou resist\u00eancia no mercado asi\u00e1tico. A empresa rapidamente aprendeu que n\u00fameros e nomes devem ser adaptados para evitar m\u00e1s interpreta\u00e7\u00f5es. Em edif\u00edcios na \u00c1sia, o n\u00famero 4 frequentemente \u00e9 omitido. J\u00e1 viste um elevador com o bot\u00e3o \u201c3A\u201d em vez de \u201c4\u201d? Pois \u00e9, essa pr\u00e1tica \u00e9 mais comum do que parece e mostra como at\u00e9 a arquitetura se adapta \u00e0s supersti\u00e7\u00f5es!<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-679a351 elementor-widget elementor-widget-image\" data-id=\"679a351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"340\" height=\"372\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Imagem1.jpg\" class=\"attachment-large size-large wp-image-23910 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Imagem1.jpg 340w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Imagem1-274x300.jpg 274w\" data-sizes=\"(max-width: 340px) 100vw, 340px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 340px; --smush-placeholder-aspect-ratio: 340\/372;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b02ec99 elementor-widget elementor-widget-text-editor\" data-id=\"b02ec99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fonte: Wikipedia<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f30572 elementor-widget elementor-widget-text-editor\" data-id=\"7f30572\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>E-commerce:<\/strong> Em pa\u00edses como a China, h\u00e1 promo\u00e7\u00f5es espec\u00edficas durante o dia 4\/4 (4 de abril), mas com o foco de \u201cfintar o azar\u201d ou at\u00e9 mesmo fazer um marketing mais ousado e ir\u00f3nico.<\/p><p><strong>Produtos e Embalagens:<\/strong> Em mercados asi\u00e1ticos, muitas marcas evitam lan\u00e7ar produtos em packs de quatro ou ajustar os n\u00fameros nos c\u00f3digos de barras para n\u00e3o conterem o n\u00famero.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-266464c elementor-widget elementor-widget-text-editor\" data-id=\"266464c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>J\u00e1 no Ocidente, o n\u00famero associado ao azar \u00e9 o 13! Muitas companhias a\u00e9reas como a <strong>Lufthansa<\/strong> ou a <strong>Ryanair<\/strong> <strong>eliminam a fila 13 nos avi\u00f5es<\/strong>, e <strong>alguns hot\u00e9is tamb\u00e9m fingem que o 13.\u00ba andar simplesmente n\u00e3o existe!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e8b4a7 elementor-widget elementor-widget-image\" data-id=\"8e8b4a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"204\" height=\"224\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Imagem1.png\" class=\"attachment-large size-large wp-image-23912 lazyload\" alt=\"\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 204px; --smush-placeholder-aspect-ratio: 204\/224;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f71ba9e elementor-widget elementor-widget-text-editor\" data-id=\"f71ba9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fonte:<a href=\"https:\/\/onemileatatime.com\" target=\"_blank\" rel=\"noopener\">https:\/\/onemileatatime.com<\/a><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391669f elementor-widget elementor-widget-text-editor\" data-id=\"391669f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Em <strong>It\u00e1lia<\/strong>, o n\u00famero 17 \u00e9 considerado azarado, j\u00e1 que em numera\u00e7\u00e3o romana (XVII) pode formar \u201cVIXI\u201d, que significa \u201cvivi\u201d ou \u201cj\u00e1 vivi\u201d \u2013 uma alus\u00e3o \u00e0 morte. Algumas marcas italianas evitam promo\u00e7\u00f5es ou eventos no dia 17, e algumas companhias de avia\u00e7\u00e3o n\u00e3o t\u00eam fila 17 nos avi\u00f5es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85711aa elementor-widget elementor-widget-text-editor\" data-id=\"85711aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>A <strong>Nike<\/strong> enfrentou um problema s\u00e9rio no final dos anos 90 ao lan\u00e7ar um modelo de sapatilhas com a palavra \u201cAir\u201d estilizada no design. O problema? Em pa\u00edses mu\u00e7ulmanos, o log\u00f3tipo parecia a palavra \u201cAl\u00e1\u201d em \u00e1rabe. A rea\u00e7\u00e3o foi imediata: protestos em massa levaram a Nike a recolher os produtos, emitir um pedido p\u00fablico de desculpas e redesenhar o log\u00f3tipo!<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-364382f elementor-widget elementor-widget-text-editor\" data-id=\"364382f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mas, no meio de tanto azar, <strong>muitas marcas aprenderam a brincar com as supersti\u00e7\u00f5es e a us\u00e1-las a seu favor!<\/strong><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3e608e elementor-widget elementor-widget-text-editor\" data-id=\"e3e608e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>A <strong>Netflix<\/strong>, por exemplo, transforma sextas-feiras 13 em dias de maratona de terror, onde o \u201cazar\u201d se torna o protagonista.<\/li><\/ul><p>E quem disse que o azar n\u00e3o vende? De certeza que j\u00e1 deves ter visto alguma campanha dos <strong>Jogos Santa Casa<\/strong> a promover os sorteiros do Euromilh\u00f5es em sextas-feiras 13 ou at\u00e9 mesmo os casinos que aproveitam o conceito do \u201cazar\u201d para criar campanhas bem-sucedidas com frases como \u201c\u00c9 hoje que a sorte muda!\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9e9bd elementor-widget elementor-widget-image\" data-id=\"3b9e9bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"484\" height=\"242\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Imagem1.22jpg.jpg\" class=\"attachment-large size-large wp-image-23914 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Imagem1.22jpg.jpg 484w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Imagem1.22jpg-300x150.jpg 300w\" data-sizes=\"(max-width: 484px) 100vw, 484px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 484px; --smush-placeholder-aspect-ratio: 484\/242;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74400e elementor-widget elementor-widget-text-editor\" data-id=\"c74400e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fonte: <a href=\"https:\/\/scml.pt\/media\/noticias\/campanha-especial-euromilhoes\/\">https:\/\/scml.pt\/media\/noticias\/campanha-especial-euromilhoes\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ae5258 elementor-widget elementor-widget-text-editor\" data-id=\"8ae5258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tamb\u00e9m a <strong>Domino\u2019s Pizza<\/strong>, por exemplo, j\u00e1 usou sextas-feiras 13 para promover ofertas especiais!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b835581 elementor-widget elementor-widget-image\" data-id=\"b835581\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"742\" height=\"418\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Imagemss1.jpg\" class=\"attachment-large size-large wp-image-23916 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Imagemss1.jpg 742w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Imagemss1-300x169.jpg 300w\" data-sizes=\"(max-width: 742px) 100vw, 742px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 742px; --smush-placeholder-aspect-ratio: 742\/418;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8308de elementor-widget elementor-widget-text-editor\" data-id=\"e8308de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fonte: <a href=\"https:\/\/www.briefing.pt\/noticias\/a-dominos-traz-a-sorte-na-sexta-feira-13\/\">https:\/\/www.briefing.pt\/noticias\/a-dominos-traz-a-sorte-na-sexta-feira-13\/<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-611cd89 elementor-widget elementor-widget-text-editor\" data-id=\"611cd89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tamb\u00e9m o 7 \u00e9 considerado \u201cn\u00famero de sorte\u201d na cultura ocidental. A <strong>Icelandair, <\/strong>por exemplo, lan\u00e7ou uma promo\u00e7\u00e3o que permitia que os clientes adicionassem excurs\u00f5es por $7 cada, desde que reservassem at\u00e9 o dia 07\/07\/07. Outro exemplo foi a campanha \u201cLucky in Love Wedding Search\u201d da <strong>Wal-Mart<\/strong>, que ofereceu a 7 casais uma cerim\u00f3nia de casamento e rece\u00e7\u00e3o gratuitas para 77 convidados na data de sorte!<\/p><p>Em suma, as supersti\u00e7\u00f5es n\u00e3o s\u00e3o apenas cren\u00e7as inofensivas \u2013 elas t\u00eam impacto real nas perce\u00e7\u00f5es do consumidor e, por consequ\u00eancia, nos resultados das marcas! Mas, com criatividade e sensibilidade cultural, \u00e9 poss\u00edvel transformar o azar em oportunidade.<\/p><p>Na <strong>Boomer<\/strong>, acreditamos que o marketing de sucesso \u00e9 aquele que entende o cliente \u2013 as suas cren\u00e7as, os valores e at\u00e9 supersti\u00e7\u00f5es. <strong>N\u00e3o deixe que o azar bata \u00e0 porta da sua marca!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbf8656 elementor-widget elementor-widget-text-editor\" data-id=\"cbf8656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/boomer.pt\/pedir-proposta\/\" target=\"_blank\" rel=\"noopener\">Fale connosco<\/a> e crie estrat\u00e9gias de marketing sem \u201cach\u00f3metros\u201d!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccee352 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccee352\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ea7efc\" data-id=\"0ea7efc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd97f43 elementor-widget elementor-widget-template\" data-id=\"dd97f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"11640\" class=\"elementor elementor-11640\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5bfcf89e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bfcf89e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-343a66ae\" data-id=\"343a66ae\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c15a770 elementor-widget elementor-widget-premium-addon-banner\" data-id=\"1c15a770\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-addon-banner.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"premium-banner-ib premium-banner-min-height premium-banner-animation5 none active premium-banner__effect-type1\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/elementor\/thumbs\/MC_2-copy-1-qhucve7z2rcq7u9qvtqathenp26emj2uysdibtrl5o.jpg\" title=\"MC_2-copy-1.jpg\" alt=\"MC_2-copy-1.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/534;\" \/>\t\t\t\t\t\t\t\t\t<div class=\"premium-banner-ib-desc\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"premium-banner-ib-title premium_banner_title\">\n\t\t\t\t\t\tMarisa Coutinho\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"premium-banner-read-more\">\n\t\t\t\t\t\t<a target=\"_blank\" class=\"premium-banner-link premium-button-none \" data-text=\"CEO\">\n\t\t\t\t\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\t\t\t\t<span>CEO<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-56334870 elementor-hidden-mobile\" data-id=\"56334870\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c93676e elementor-hidden-mobile elementor-hidden-tablet premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"2c93676e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;force_height&quot;:&quot;true&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even\" data-page=\"11640\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"5\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1.png\" class=\"attachment-full size-full wp-image-25975 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/boomer.pt\/raiodoblog\/os-7-pecados-mortais-do-marketing-nas-pme\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/os-7-pecados-mortais-do-marketing-nas-pme\/\" target=\"_self\">\n\t\t\t\tOs 7 pecados mortais do marketing nas PME\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>5 de February, 2026<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-categories premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-align-left fa-fw\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/comunicacao\/\" rel=\"category tag\">Comunica\u00e7\u00e3o<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/criatividade\/\" rel=\"category tag\">Criatividade<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/marketing\/\" rel=\"category tag\">Marketing Digital<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/redes-sociais\/\" rel=\"category tag\">Redes Sociais<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Se tens uma PME, \u00e9 prov\u00e1vel que j\u00e1 tenhas sentido isto: o marketing \u201cdevia\u201d trazer resultados, mas na pr\u00e1tica vira um loop de urg\u00eancias, ideias soltas e decis\u00f5es em cima do joelho.  O outsourcing de marketing pode ser a diferen\u00e7a entre uma PME crescer com consist\u00eancia\u2026 ou andar em c\u00edrculos a apagar fogos.<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/boomer.pt\/raiodoblog\/os-7-pecados-mortais-do-marketing-nas-pme\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">ler artigo<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"5\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1.png\" class=\"attachment-full size-full wp-image-25911 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-de-marketing-digital-para-2026\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-de-marketing-digital-para-2026\/\" target=\"_self\">\n\t\t\t\t5 Tend\u00eancias de Marketing Digital para 2026\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>20 de January, 2026<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-categories premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-align-left fa-fw\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/comunicacao\/\" rel=\"category tag\">Comunica\u00e7\u00e3o<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/criatividade\/\" rel=\"category tag\">Criatividade<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/marketing\/\" rel=\"category tag\">Marketing Digital<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/redes-sociais\/\" rel=\"category tag\">Redes Sociais<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">Com o in\u00edcio de um novo ano, h\u00e1 uma pergunta que aparece em quase todas as conversas com empres\u00e1rios, CEOs e equipas de marketing: \u201conde \u00e9 que devemos investir?\u201d A tenta\u00e7\u00e3o \u00e9 correr atr\u00e1s da \u00faltima \u201ctrend\u201d, da mais recente ferramenta de IA, ou do \u201cGuru\u201d que supostamente te vai tornar rico em 90 dias.<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-de-marketing-digital-para-2026\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">ler artigo<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"5\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2.png\" class=\"attachment-full size-full wp-image-25483 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/boomer.pt\/raiodoblog\/o-novo-consumidor-como-a-inteligencia-artificial-esta-a-mudar-as-regras-do-jogo-para-as-marcas\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/o-novo-consumidor-como-a-inteligencia-artificial-esta-a-mudar-as-regras-do-jogo-para-as-marcas\/\" target=\"_self\">\n\t\t\t\tO Novo Consumidor: como a Intelig\u00eancia Artificial est\u00e1 a mudar as regras do jogo para as marcas\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>16 de January, 2026<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-categories premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-align-left fa-fw\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/ai\/\" rel=\"category tag\">AI<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/comunicacao\/\" rel=\"category tag\">Comunica\u00e7\u00e3o<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/criatividade\/\" rel=\"category tag\">Criatividade<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/marketing\/\" rel=\"category tag\">Marketing Digital<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/tecnologia\/\" rel=\"category tag\">Tecnologia<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"premium-blog-content-inner-wrapper\">\n\t\t<p class=\"premium-blog-post-content\">A Intelig\u00eancia Artificial est\u00e1 a mudar as regras do jogo: consumidores exigem relev\u00e2ncia, autenticidade e experi\u00eancias personalizadas, obrigando as marcas a repensarem o marketing.<\/p><div class=\"premium-blog-excerpt-link-wrap\"><a href=\"https:\/\/boomer.pt\/raiodoblog\/o-novo-consumidor-como-a-inteligencia-artificial-esta-a-mudar-as-regras-do-jogo-para-as-marcas\/\" target=\"_self\" class=\"premium-blog-excerpt-link elementor-button\">ler artigo<\/a><\/div>\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bafff85 elementor-hidden-mobile elementor-hidden-desktop premium-blog-align-left elementor-widget elementor-widget-premium-addon-blog\" data-id=\"bafff85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_blog_columns_number&quot;:&quot;33.33%&quot;,&quot;force_height&quot;:&quot;true&quot;,&quot;premium_blog_grid&quot;:&quot;yes&quot;,&quot;premium_blog_layout&quot;:&quot;even&quot;,&quot;premium_blog_columns_number_tablet&quot;:&quot;50%&quot;,&quot;premium_blog_columns_number_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-blog.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\n\n\t\t\t\t<div class=\"premium-blog-wrap  premium-blog-even\" data-page=\"11640\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"7\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1.png\" class=\"attachment-full size-full wp-image-25975 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/boomer.pt\/raiodoblog\/os-7-pecados-mortais-do-marketing-nas-pme\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/os-7-pecados-mortais-do-marketing-nas-pme\/\" target=\"_self\">\n\t\t\t\tOs 7 pecados mortais do marketing nas PME\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>5 de February, 2026<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-categories premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-align-left fa-fw\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/comunicacao\/\" rel=\"category tag\">Comunica\u00e7\u00e3o<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/criatividade\/\" rel=\"category tag\">Criatividade<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/marketing\/\" rel=\"category tag\">Marketing Digital<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/redes-sociais\/\" rel=\"category tag\">Redes Sociais<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<div class=\"premium-blog-post-outer-container\" data-total=\"7\">\n\t\t\t<div class=\"premium-blog-post-container premium-blog-skin-classic\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumb-effect-wrapper\">\n\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-container premium-blog-zoomin-effect\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1.png\" class=\"attachment-full size-full wp-image-25911 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-thumbnail-overlay\">\n\t\t\t\t\t\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-de-marketing-digital-para-2026\/\" target=\"_self\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-blog-content-wrapper \">\n\n\t\t\t\t\t<div class=\"premium-blog-inner-container\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"premium-blog-entry-title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-de-marketing-digital-para-2026\/\" target=\"_self\">\n\t\t\t\t5 Tend\u00eancias de Marketing Digital para 2026\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<div class=\"premium-blog-entry-meta\">\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-time premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-calendar-alt\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<span>20 de January, 2026<\/span>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t<span class=\"premium-blog-meta-separator\">\u2022<\/span>\n\t\t\t\t<div class=\"premium-blog-post-categories premium-blog-meta-data\">\n\t\t\t\t\t<i class=\"fa fa-align-left fa-fw\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/comunicacao\/\" rel=\"category tag\">Comunica\u00e7\u00e3o<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/criatividade\/\" rel=\"category tag\">Criatividade<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/marketing\/\" rel=\"category tag\">Marketing Digital<\/a>, <a href=\"https:\/\/boomer.pt\/raiodoblog\/category\/redes-sociais\/\" rel=\"category tag\">Redes Sociais<\/a>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Finalmente, sexta-feira 13! Se para uns o n\u00famero 13 \u00e9 sin\u00f3nimo de medo, para outros significa oportunidade. As supersti\u00e7\u00f5es t\u00eam um papel curioso no mundo dos neg\u00f3cios e influenciam n\u00e3o s\u00f3 o desenvolvimento de produtos, mas tamb\u00e9m o sucesso (ou fracasso) de campanhas de marketing.<\/p>\n","protected":false},"author":3,"featured_media":23901,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[127,101,126,99,125,100],"tags":[131,130,156,197,198,140,154,151,139,148,133,202,132],"class_list":["post-23899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-criatividade","category-desenvolvimento-web","category-marketing","category-redes-sociais","category-tecnologia","tag-agencia-digital","tag-agenciademarketing","tag-ai","tag-boomer","tag-boomer-academy","tag-branding","tag-design","tag-gestaoredesosciais","tag-marca","tag-marketingdigital","tag-redessociais","tag-seo","tag-vila-nova-de-famalicao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sorte ou Azar: Como as Supersti\u00e7\u00f5es Influenciam as Marcas? - BOOMER<\/title>\n<meta name=\"description\" content=\"Finalmente, sexta-feira 13! Se para uns o n\u00famero 13 \u00e9 sin\u00f3nimo de medo, para outros significa oportunidade. As supersti\u00e7\u00f5es t\u00eam um papel curioso no mundo dos neg\u00f3cios e influenciam n\u00e3o s\u00f3 o desenvolvimento de produtos, mas tamb\u00e9m o sucesso (ou fracasso) de campanhas de marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomer.pt\/raiodoblog\/sorte-ou-azar-como-as-supersticoes-influenciam-as-marcas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sorte ou Azar: Como as Supersti\u00e7\u00f5es Influenciam as Marcas? - BOOMER\" \/>\n<meta property=\"og:description\" content=\"Finalmente, sexta-feira 13! Se para uns o n\u00famero 13 \u00e9 sin\u00f3nimo de medo, para outros significa oportunidade. 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