{"id":23875,"date":"2020-10-31T22:24:00","date_gmt":"2020-10-31T22:24:00","guid":{"rendered":"https:\/\/boomer.pt\/?p=23875"},"modified":"2020-10-31T22:24:00","modified_gmt":"2020-10-31T22:24:00","slug":"o-rebranding-da-jaguar-um-rugido-inesperado-e-fas-a-mostrar-as-garras","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/o-rebranding-da-jaguar-um-rugido-inesperado-e-fas-a-mostrar-as-garras\/","title":{"rendered":"O rebranding da Jaguar: um rugido inesperado e f\u00e3s a mostrar as garras"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23875\" class=\"elementor elementor-23875\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-083ba78 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"083ba78\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4c1481\" data-id=\"d4c1481\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90a7583 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"90a7583\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">O rebranding da Jaguar: um rugido inesperado e f\u00e3s a mostrar as garras<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b60b7 elementor-widget elementor-widget-image\" data-id=\"84b60b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2001\" height=\"1001\" src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/w49_RebrandingJaguar_banner_blog.png\" class=\"attachment-full size-full wp-image-23891\" alt=\"\" srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/w49_RebrandingJaguar_banner_blog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/w49_RebrandingJaguar_banner_blog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/w49_RebrandingJaguar_banner_blog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/w49_RebrandingJaguar_banner_blog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/w49_RebrandingJaguar_banner_blog-1536x768.png 1536w\" sizes=\"(max-width: 2001px) 100vw, 2001px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7f67b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7f67b7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57f958d\" data-id=\"57f958d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-692edf9 elementor-widget elementor-widget-spacer\" data-id=\"692edf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2167843 elementor-widget elementor-widget-text-editor\" data-id=\"2167843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A Jaguar, uma empresa autom\u00f3vel brit\u00e2nica com 102 anos, revelou, no passado dia 19 de novembro, uma nova identidade de marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9923c elementor-widget elementor-widget-image\" data-id=\"5e9923c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/jaguar_rebranding.webp\" class=\"attachment-large size-large wp-image-23884 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/jaguar_rebranding.webp 857w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/jaguar_rebranding-300x169.webp 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/jaguar_rebranding-768x432.webp 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200f895 elementor-widget elementor-widget-text-editor\" data-id=\"200f895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nas redes sociais da Jaguar, todas as publica\u00e7\u00f5es anteriores foram apagadas e surgiu um v\u00eddeo de 30 segundos a apresentar o novo conceito. O v\u00eddeo \u00e9&#8230; confuso. N\u00e3o mostra nenhum carro (n\u00e3o \u00e9 incomum, considerando que se trata de uma apresenta\u00e7\u00e3o de um novo conceito e n\u00e3o de um produto) mas sim um grupo de modelos de alta costura em cores garridas com palavras soltas num ambiente futurista (ou o que videoclips dos anos 80 consideravam \u201cfuturista\u201d).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155f56a elementor-widget elementor-widget-spacer\" data-id=\"155f56a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cd07a elementor-widget elementor-widget-text-editor\" data-id=\"b2cd07a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As rea\u00e7\u00f5es foram, generosamente falando, mistas. F\u00e3s da marca ficaram revoltados com o rompimento com o passado, designers reclamam da ultra-simplifica\u00e7\u00e3o e de mais uma marca a perder a autenticidade, em prol do minimalismo. Diversas marcas, de diferentes \u00e1reas, aproveitaram a pol\u00e9mica para ganhar notoriedade:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f500a elementor-widget elementor-widget-spacer\" data-id=\"41f500a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91ff753 elementor-widget elementor-widget-text-editor\" data-id=\"91ff753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>A Nothing brincou com a abordagem da Jaguar nas Redes Sociais atualizando o log\u00f3tipo para corresponder ao rebranding da Jaguar e alterando descri\u00e7\u00e3o para \u201c<em>Copy Jaguar<\/em>\u201d, uma vers\u00e3o ir\u00f3nica do slogan da Jaguar, \u201c<em>Copy Nothing<\/em>\u201d.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f9c77 elementor-widget elementor-widget-image\" data-id=\"07f9c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"505\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Captura-de-ecra\u0303-2024-12-05-a\u0300s-14.24.13-1024x646.png\" class=\"attachment-large size-large wp-image-23877 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Captura-de-ecra\u0303-2024-12-05-a\u0300s-14.24.13-1024x646.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Captura-de-ecra\u0303-2024-12-05-a\u0300s-14.24.13-300x189.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Captura-de-ecra\u0303-2024-12-05-a\u0300s-14.24.13-768x485.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Captura-de-ecra\u0303-2024-12-05-a\u0300s-14.24.13.png 1425w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/505;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-913d802 e-flex e-con-boxed e-con e-parent\" data-id=\"913d802\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-598a55a e-con-full e-flex e-con e-child\" data-id=\"598a55a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddd438b elementor-widget elementor-widget-text-editor\" data-id=\"ddd438b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>A Razer seguiu o mesmo caminho, anunciando que \u201cseguindo as tend\u00eancias recentes do setor, tamb\u00e9m decidimos mudar a marca\u201d:<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a297caa elementor-widget elementor-widget-image\" data-id=\"a297caa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"594\" height=\"442\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Captura-de-ecra\u0303-2024-12-05-a\u0300s-14.26.11.png\" class=\"attachment-large size-large wp-image-23881 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Captura-de-ecra\u0303-2024-12-05-a\u0300s-14.26.11.png 594w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Captura-de-ecra\u0303-2024-12-05-a\u0300s-14.26.11-300x223.png 300w\" data-sizes=\"(max-width: 594px) 100vw, 594px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 594px; --smush-placeholder-aspect-ratio: 594\/442;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b231a9c e-con-full e-flex e-con e-child\" data-id=\"b231a9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f56c957 elementor-widget elementor-widget-text-editor\" data-id=\"f56c957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>At\u00e9 o Aldi, no Reino Unido, fez uma brincadeira com o novo slogan, publicando no X: \u201cVoc\u00eas parecem a nossa equipa jur\u00eddica\u201d.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2466166 elementor-widget elementor-widget-image\" data-id=\"2466166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"594\" height=\"400\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Captura-de-ecra\u0303-2024-12-05-a\u0300s-14.25.53.png\" class=\"attachment-large size-large wp-image-23879 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Captura-de-ecra\u0303-2024-12-05-a\u0300s-14.25.53.png 594w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/Captura-de-ecra\u0303-2024-12-05-a\u0300s-14.25.53-300x202.png 300w\" data-sizes=\"(max-width: 594px) 100vw, 594px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 594px; --smush-placeholder-aspect-ratio: 594\/400;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d899f38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d899f38\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-238218b\" data-id=\"238218b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-172ee5d elementor-widget elementor-widget-spacer\" data-id=\"172ee5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62fcc8a elementor-widget elementor-widget-text-editor\" data-id=\"62fcc8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A rece\u00e7\u00e3o pode n\u00e3o ter sido muito positiva (mas quando \u00e9 que um rebranding de uma marca de grande dimens\u00e3o o \u00e9? Ainda est\u00e1 bem fresco o debacle do logo da Rep\u00fablica Portuguesa), mas p\u00f4s o mundo todo a falar da Jaguar durante umas semanas. E isso \u00e9 algo que, tal como a marca bem sabia, j\u00e1 n\u00e3o acontecia h\u00e1 umas boas d\u00e9cadas&#8230;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33dfab7 elementor-widget elementor-widget-spacer\" data-id=\"33dfab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb60333 elementor-widget elementor-widget-text-editor\" data-id=\"eb60333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>O que nos leva \u00e0 pergunta: Porqu\u00ea?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9f776 elementor-widget elementor-widget-text-editor\" data-id=\"6b9f776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A decis\u00e3o da Jaguar de se reinventar n\u00e3o foi tomada \u00e0 toa.<\/p><p>O setor autom\u00f3vel est\u00e1 a passar por uma transforma\u00e7\u00e3o profunda, impulsionada pelos ve\u00edculos el\u00e9tricos, pela mudan\u00e7a nas prefer\u00eancias dos consumidores e por uma crescente concorr\u00eancia, principalmente no setor da eletrifica\u00e7\u00e3o com as novas apostas da Coreia e da China.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efa2c11 elementor-widget elementor-widget-text-editor\" data-id=\"efa2c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A necessidade de mudar n\u00e3o \u00e9 um problema recente: a Jaguar, simplesmente, n\u00e3o vende carros suficientes n\u00e3o tem sido consistentemente rent\u00e1vel h\u00e1 d\u00e9cadas.<\/p><p>Os CEOs v\u00eam e v\u00e3o, as marcas-m\u00e3e mudam e a Jaguar muda de rumo\u2026 mas nunca ganha dinheiro. No \u00faltimo exerc\u00edcio, a JLR (Jaguar Land Rover, o grupo m\u00e3o da marca) vendeu 58.000 Range Rover, 28.700 Defender e apenas 13.528 Jaguar.<\/p><p>Em novembro de 2024, pela primeira vez desde 1948, nenhum novo Jaguar estava em produ\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329323c elementor-widget elementor-widget-text-editor\" data-id=\"329323c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Para se manter relevante no mercado, a Jaguar precisava de se reposicionar &#8211; e de fazer barulho! E conseguiu!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab4c7ae elementor-widget elementor-widget-text-editor\" data-id=\"ab4c7ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O respons\u00e1vel da Jaguar, Rawdon Glover, disse ao Financial Times: \u201c<em>Se jogarmos da mesma forma que todos os outros, seremos afogados. Portanto, n\u00e3o queremos aparecer como uma marca de autom\u00f3veis.<\/em>\u201d Ao Brazil Journal, Rawdon Glover afirmou que que tudo faz parte da estrat\u00e9gia e\u00a0 que a marca n\u00e3o vai voltar atr\u00e1s: \u201c<em>Estamos completamente confiantes na dire\u00e7\u00e3o que escolhemos para a nossa nova filosofia criativa. Fomos ousados, dram\u00e1ticos e corajosos na nossa abordagem<\/em>\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea4067 elementor-widget elementor-widget-text-editor\" data-id=\"6ea4067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0Esta semana, a Jaguar apresentou o primeiro concept car que acompanha o rebranding: o Type 00: um coup\u00e9 longo e baixo no sentido cl\u00e1ssico do Jaguar&#8230; s\u00f3 que \u00e9 el\u00e9trico. E cor-de-rosa. Est\u00e1 a quil\u00f3metros de dist\u00e2ncia do Jaguar E-Type, considerado um dos carros mais bonitos alguma vez desenhados (e, na minha modesta opini\u00e3o, com raz\u00e3o). Mas, talvez, seja isso que a marca precisa. Uma mudan\u00e7a radical, que aliena consumidores fi\u00e9is mas vai buscar novos mercados \u2013 mais jovens, arrojados e, claro, com poder de compra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48f6d09 elementor-widget elementor-widget-image\" data-id=\"48f6d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/jaguar_conceptCar.webp\" class=\"attachment-large size-large wp-image-23886 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/jaguar_conceptCar.webp 1000w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/jaguar_conceptCar-300x225.webp 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2024\/12\/jaguar_conceptCar-768x576.webp 768w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/600;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c67f988 elementor-widget elementor-widget-text-editor\" data-id=\"c67f988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ent\u00e3o&#8230; o rebranding funcionou?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c8fce elementor-widget elementor-widget-text-editor\" data-id=\"50c8fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9 cedo para saber mas, uma coisa \u00e9 certa: gra\u00e7as \u00e0 pol\u00e9mica gerada em torno da mudan\u00e7a, o mundo todo est\u00e1 de olhos postos nos pr\u00f3ximos passos da Jaguar. E isso j\u00e1 \u00e9 um sucesso!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a1c3b elementor-widget elementor-widget-spacer\" data-id=\"87a1c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-895f7d1 e-flex e-con-boxed e-con e-parent\" data-id=\"895f7d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39dd409 elementor-widget elementor-widget-text-editor\" data-id=\"39dd409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>A tua marca precisa de um rebranding para enfrentar os desafios do futuro? <\/strong><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cabb7b7 elementor-widget__width-inherit elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cabb7b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/boomer.pt\/pedir-proposta\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">FALA CONNOSCO!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-400dc18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"400dc18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8da8b8\" data-id=\"f8da8b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a75ae12 elementor-widget elementor-widget-spacer\" data-id=\"a75ae12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a96a24 elementor-widget elementor-widget-template\" data-id=\"9a96a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"17454\" class=\"elementor elementor-17454\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a19dc2b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"a19dc2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fc81c1\" data-id=\"6fc81c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29625fc elementor-widget elementor-widget-heading\" data-id=\"29625fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">V\u00ea mais artigos deste Autor<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0f60f1 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"e0f60f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f312511\" data-id=\"f312511\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-347d879 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"347d879\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7489df5\" data-id=\"7489df5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bfe494 elementor-widget elementor-widget-premium-addon-person\" data-id=\"0bfe494\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;persons_per_row&quot;:&quot;100%&quot;,&quot;persons_per_row_tablet&quot;:&quot;100%&quot;,&quot;persons_per_row_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-person.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"premium-persons-container premium-person-style1 multiple-persons\" data-persons-equal=\"\">\n\t\t\t\t\t\t\t\t<div class=\"premium-person-container premium-person-none-effect\">\n\t\t\t\t\t\t<div class=\"premium-person-image-container\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"700\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0012_VO_1.jpg\" class=\"attachment-full size-full wp-image-19998 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0012_VO_1.jpg 500w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0012_VO_1-214x300.jpg 214w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/700;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"premium-person-info\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-person-info-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"premium-person-name\">Vera Oliveira<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"premium-person-title\">\n\t\t\t\t\t\t\t<span>Project Manager <\/span>\n\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e032613\" data-id=\"e032613\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25002f8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"25002f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-26011 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacao category-criatividade category-desenvolvimento-web category-design-2 category-design tag-branding tag-comunicacao-digital tag-confianca-digital tag-construcao-de-marca tag-credibilidade-online tag-design-estrategico tag-design-grafico tag-estrategia-de-marca tag-experiencia-do-utilizador tag-identidade-visual tag-marketing-digital tag-presenca-digital tag-rebranding tag-ui-design tag-ux-design\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/o-papel-do-design-na-construcao-de-confianca-digital\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog.png\" class=\"attachment-full size-full wp-image-26031 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/03\/bannerBlog-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/o-papel-do-design-na-construcao-de-confianca-digital\/\" target=&quot;_blank&quot;>\n\t\t\t\tO papel do design na constru\u00e7\u00e3o de confian\u00e7a digital\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>No online, n\u00e3o h\u00e1 apertos de m\u00e3o \u2014 h\u00e1 cliques. E em poucos segundos, o teu design pode conquistar\u2026 ou afastar. Neste artigo falamos sobre como cores, tipografia, organiza\u00e7\u00e3o e experi\u00eancia influenciam diretamente a confian\u00e7a que a tua marca transmite. Queres saber se o teu design est\u00e1 a jogar a favor da tua credibilidade? <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/o-papel-do-design-na-construcao-de-confianca-digital\/\" aria-label=\"Read more about O papel do design na constru\u00e7\u00e3o de confian\u00e7a digital\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t4 de March, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25913 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-comunicacao category-criatividade category-desempenho category-design-2 category-design category-marketing category-produtividade tag-acessibilidade-digital tag-desenvolvimento-web tag-design-digital tag-edge-computing tag-inteligencia-artificial-no-design tag-interfaces-imersivas tag-meta-frameworks tag-motion-design tag-performance-web tag-personalizacao-digital tag-tendencias-ui-ux tag-tendencias-web tag-tipografia-moderna tag-ui-ux-2026 tag-web-3d tag-webdesign-2026 tag-zero-ui\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-que-vao-marcar-o-desenvolvimento-web-em-2026\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog.png\" class=\"attachment-full size-full wp-image-25919 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-que-vao-marcar-o-desenvolvimento-web-em-2026\/\" target=&quot;_blank&quot;>\n\t\t\t\t5 Tend\u00eancias que v\u00e3o marcar o desenvolvimento web em 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Entramos em 2026 num ponto de viragem para o digital: as expectativas dos utilizadores mudam, as ferramentas evoluem e o desafio deixa de ser \u201cfazer bonito\u201d para se tornar \u201cfazer com significado\u201d. Em 2026, n\u00e3o se trata apenas de pixels perfeitos: trata-se de experi\u00eancias que falam, respondem, antecipam e fazem sentido.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-que-vao-marcar-o-desenvolvimento-web-em-2026\/\" aria-label=\"Read more about 5 Tend\u00eancias que v\u00e3o marcar o desenvolvimento web em 2026\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10 de January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24501 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-comunicacao category-criatividade category-design-2 category-design category-produtividade tag-automatizacao-criativa tag-branding-com-inteligencia-artificial tag-chatgpt-para-marcas tag-conteudo-com-chatgpt tag-criatividade-com-inteligencia-artificial tag-ferramentas-de-ia-para-criativos tag-ia-no-marketing-digital tag-ia-no-processo-criativo tag-identidade-de-marca-com-ia tag-inteligencia-artificial-no-design tag-manter-essencia-da-marca tag-midjourney-design-grafico tag-workflow-criativo-com-ia\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/como-integrar-a-ia-no-trabalho-criativo-sem-perder-a-alma\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/04\/banner-blog.png\" class=\"attachment-full size-full wp-image-24515 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/04\/banner-blog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/04\/banner-blog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/04\/banner-blog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/04\/banner-blog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/04\/banner-blog-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/como-integrar-a-ia-no-trabalho-criativo-sem-perder-a-alma\/\" target=&quot;_blank&quot;>\n\t\t\t\tComo integrar a IA no trabalho criativo sem perder a alma\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A Intelig\u00eancia Artificial chegou e est\u00e1 em todo o lado \u2014 at\u00e9 no design e no marketing. Agora, a quest\u00e3o que se coloca \u00e9: como \u00e9 que usamos estas maravilhas tecnol\u00f3gicas sem perder a personalidade da nossa marca (e vender a nossa alma criativa)?<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/como-integrar-a-ia-no-trabalho-criativo-sem-perder-a-alma\/\" aria-label=\"Read more about Como integrar a IA no trabalho criativo sem perder a alma\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t21 de December, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Jaguar revelou uma nova identidade de marca. As rea\u00e7\u00f5es foram, maioritariamente, negativas com f\u00e3s da marca revoltados com o rompimento com o passado e designers a reclamar da ultra-simplifica\u00e7\u00e3o e de mais uma marca a perder a autenticidade, em prol do minimalismo. Mas ter\u00e1 sido esta pol\u00e9mica um falhan\u00e7o de estrat\u00e9gia ou a melhor coisa que podia ter acontecido a uma marca em dificuldades? <\/p>\n","protected":false},"author":1,"featured_media":23891,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[127,101,459,98,99,125],"tags":[506,507,243,505,395,504,503,253,508,499],"class_list":["post-23875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-criatividade","category-design-2","category-design","category-marketing","category-redes-sociais","tag-copy-nothing","tag-design-emocional","tag-design-grafico","tag-eletrificacao","tag-identidade-visual","tag-inovacao","tag-jaguar","tag-rebranding","tag-storytelling","tag-sustentabilidade"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O rebranding da Jaguar: um rugido inesperado e f\u00e3s a mostrar as garras - BOOMER<\/title>\n<meta name=\"description\" content=\"A Jaguar revelou uma nova identidade de marca. As rea\u00e7\u00f5es foram, maioritariamente, negativas com f\u00e3s da marca revoltados com o rompimento com o passado e designers a reclamar da ultra-simplifica\u00e7\u00e3o e de mais uma marca a perder a autenticidade, em prol do minimalismo. Mas ter\u00e1 sido esta pol\u00e9mica um falhan\u00e7o de estrat\u00e9gia ou a melhor coisa que podia ter acontecido a uma marca em dificuldades?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomer.pt\/raiodoblog\/o-rebranding-da-jaguar-um-rugido-inesperado-e-fas-a-mostrar-as-garras\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O rebranding da Jaguar: um rugido inesperado e f\u00e3s a mostrar as garras - BOOMER\" \/>\n<meta property=\"og:description\" content=\"A Jaguar revelou uma nova identidade de marca. As rea\u00e7\u00f5es foram, maioritariamente, negativas com f\u00e3s da marca revoltados com o rompimento com o passado e designers a reclamar da ultra-simplifica\u00e7\u00e3o e de mais uma marca a perder a autenticidade, em prol do minimalismo. 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