{"id":16867,"date":"2020-01-15T23:41:03","date_gmt":"2020-01-15T23:41:03","guid":{"rendered":"http:\/\/boomer.pt\/?p=16867"},"modified":"2020-01-15T23:41:03","modified_gmt":"2020-01-15T23:41:03","slug":"como-criar-uma-estrategia-digital-em-10-passos","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/como-criar-uma-estrategia-digital-em-10-passos\/","title":{"rendered":"Estrat\u00e9gia Digital: 10 passos para criares a tua estrat\u00e9gia digital"},"content":{"rendered":"\t\t
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Estrat\u00e9gia Digital: 10 passos para criares a tua estrat\u00e9gia digital<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Se precisas de criar uma Estrat\u00e9gia Digital<\/strong> para o teu neg\u00f3cio e ainda n\u00e3o sabes como, n\u00e3o te preocupes, chegaste ao s\u00edtio certo. Aqui vamos mostrar-te em 10 passos como podes criar a tua estrat\u00e9gia digital!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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1. Defini\u00e7\u00e3o de Objetivos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Na cria\u00e7\u00e3o de qualquer estrat\u00e9gia \u00e9 fundamental definir primeiro os objetivos. Estes permitem obter uma vis\u00e3o clara de onde te encontras e para onde queres ir. Dentro destes objetivos podemos ter, por exemplo, o aumento da visibilidade da marca, a gera\u00e7\u00e3o de leads<\/em>, impulsionar vendas online ou at\u00e9 melhorar a intera\u00e7\u00e3o nas redes sociais.<\/span><\/p>

\u00c9 fundamental que os objetivos da nossa estrat\u00e9gia digital sejam claros e quantific\u00e1veis, para que possam ser medidos posteriormente e, se necess\u00e1rio, reajust\u00e1-los.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Conhecer o P\u00fablico-Alvo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Numa estrat\u00e9gia digital \u00e9 importante conheceres bem o teu produto ou servi\u00e7o. No entanto, mais importante ainda, \u00e9 conhecer o teu p\u00fablico-alvo e as suas dores para podermos adaptar a nossa estrat\u00e9gia digital de forma a que chegue a quem realmente tem necessidade do teu produto ou servi\u00e7o e pode contribuir para aumentar o seu valor.<\/span><\/p>

Uma das formas que te pode auxiliar na cria\u00e7\u00e3o da tua estrat\u00e9gia digital, \u00e9 a cria\u00e7\u00e3o de personas do teu p\u00fablico-alvo. Poder\u00e1s caracterizar estas personas com caracter\u00edsticas do teu p\u00fablico-alvo, e construir assim uma vis\u00e3o mais clara e personificada do teu p\u00fablico-alvo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Definir a Proposta \u00danica de Valor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Numa estrat\u00e9gia digital, definir a proposta \u00fanica de valor \u00e9 dos passos mais importante. \u00c9 aqui que defines qual o real valor que vais entregar ao teu consumidor.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4. An\u00e1lise do Contexto Digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Na cria\u00e7\u00e3o da tua estrat\u00e9gia digital, \u00e9 fundamental realizar uma an\u00e1lise do contexto digital. Ou seja, perceber quais s\u00e3o os canais digitais (redes socais<\/a>, website, loja online) que o teu p\u00fablico-alvo mais utiliza. \u00c9 igualmente importante, nesta an\u00e1lise do contexto digital, perceber quais canais s\u00e3o utilizados pelos teus principais concorrentes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5. Defini\u00e7\u00e3o dos Canais Digitais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Uma vez que j\u00e1 identificaste anteriormente os canais digitais mais relevantes para o teu neg\u00f3cio, agora podes definir na tua estrat\u00e9gia digital quais os canais que melhor se adequam na implementa\u00e7\u00e3o da tua estrat\u00e9gia.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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6. Cria\u00e7\u00e3o de Estrat\u00e9gia de Conte\u00fado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Esta \u00e9 uma das partes mais sens\u00edveis na elabora\u00e7\u00e3o de uma estrat\u00e9gia digital. Apesar de j\u00e1 termos definido os canais anteriormente, \u00e9 fundamental criar uma estrat\u00e9gia de conte\u00fados<\/a>\u00a0que sejam de elevado valor para o p\u00fablico-alvo e que esteja alinhada com toda a estrat\u00e9gia de comunica\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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7. Otimiza\u00e7\u00e3o para Motores de Busca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Toda a nossa estrat\u00e9gia digital apenas ir\u00e1 fazer sentido se conseguires chegar ao teu p\u00fablico. Chegou a hora de otimizar o teu conte\u00fado para que este seja considerado relevante para os motores de busca como o Google. Isto significa que ter\u00e1s que preparar o teu conte\u00fado para SEO para quando os teus potenciais clientes fixerem pesquisas por determinadas palavra-chave, o teu neg\u00f3cio ou produto aparecer\u00e1 em primeiro lugar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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8. Defini\u00e7\u00e3o de Or\u00e7amento e Recursos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Chegamos \u00e0 parte da tua estrat\u00e9gia digital onde vais precisar de definir um or\u00e7amento. E \u00e9 com esse mesmo or\u00e7amento que vais operacionalizar todos os passos que vimos anteriormente. \u00c9<\/span> aqui que vais poder contemplar os teus gastos com publicidade online, ou ferramentas para produ\u00e7\u00e3o de conte\u00fado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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9. Acompanha e Mede Resultados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c9 necess\u00e1rio acompanhar e medir os resultados das tuas a\u00e7\u00f5es para conseguires perceber se est\u00e3o a ser gerados resultados alinhados aos objetivos definidos inicialmente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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10. Adapta a tua Estrat\u00e9gia Digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O Marketing Digital<\/strong> n\u00e3o \u00e9 uma ci\u00eancia exata. As intera\u00e7\u00f5es dos consumidores est\u00e3o em constante mudan\u00e7a, tal como suas as circunst\u00e2ncias. Por isso, infelizmente, pode acontecer que a estrat\u00e9gia digital que foi definida anteriormente deixe de produzir os mesmos resultados agora. Mas n\u00e3o hesites em adaptar e redefinir as tuas estrat\u00e9gias. Testar, testar e testar outra vez.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00c9 importante perceber que fazer uma viagem sem um mapa, \u00e9 assumir que vais fazer um caminho sem saber para onde vais nem o que vais obter. No entanto, mesmo tendo uma estrat\u00e9gia digital definida, \u00e9 importante perceber que existem sempre altera\u00e7\u00f5es no contexto e \u00e9 preciso ter a capacidade de nos adaptarmos em fun\u00e7\u00e3o dessas mudan\u00e7as.<\/span><\/p>

Se sentes que precisas de saber mais sobre Marketing Digital<\/strong>, podes sempre falar com a BOOMER<\/strong> para te ajudar a definir a tua estrat\u00e9gia digital!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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V\u00ea mais artigos deste Autor<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tiago Macedo Oliveira<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\tAccount Jr. <\/span>\n\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\"\"<\/div><\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tMarketing Digital para Restaurantes: 5 dicas para o teu neg\u00f3cio\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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O marketing digital para restaurantes \u00e9 fundamental. Visto que a concorr\u00eancia \u00e9 cada vez maior e mais densa, \u00e9 importante que consigas comunicar com o teu p\u00fablico e ser lembrado. <\/p>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t18 de March, 2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tEstrat\u00e9gia Digital: 10 passos para criares a tua estrat\u00e9gia digital\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t
\n

E se n\u00f3s te dissermos que lidamos diariamente com o Design Emocional sem nos darmos conta disso? <\/p>\n<\/figure>\n\t\t<\/div>\n\t\t\t\t\t

\n\t\t\n\t\t\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t15 de January, 2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"
\n

E se n\u00f3s te dissermos que lidamos diariamente com o Design Emocional sem nos darmos conta disso? <\/p>\n<\/figure>\n","protected":false},"author":10,"featured_media":16880,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[127,99],"tags":[],"class_list":["post-16867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-marketing"],"yoast_head":"\nEstrat\u00e9gia Digital: 10 passos para criares a tua estrat\u00e9gia digital - BOOMER<\/title>\n<meta name=\"description\" content=\"Se precisas de criar uma Estrat\u00e9gia Digital para o teu neg\u00f3cio e ainda n\u00e3o sabes como, n\u00e3o te preocupes, chegaste ao s\u00edtio certo...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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