{"id":16130,"date":"2021-10-11T05:59:09","date_gmt":"2021-10-11T04:59:09","guid":{"rendered":"http:\/\/boomer.pt\/?p=16130"},"modified":"2021-10-11T05:59:09","modified_gmt":"2021-10-11T04:59:09","slug":"data-driven-e-data-informed-design","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/data-driven-e-data-informed-design\/","title":{"rendered":"Data-Driven vs. Data-Informed Design: Tomar decis\u00f5es baseadas em dados"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16130\" class=\"elementor elementor-16130\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d437fd4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d437fd4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6e7dbe\" data-id=\"e6e7dbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2646c2 elementor-widget elementor-widget-image\" data-id=\"b2646c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2001\" height=\"1001\" src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/w15_DataDrivenDesign_banner-blog.png\" class=\"attachment-full size-full wp-image-16131\" alt=\"\" srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/w15_DataDrivenDesign_banner-blog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/w15_DataDrivenDesign_banner-blog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/w15_DataDrivenDesign_banner-blog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/w15_DataDrivenDesign_banner-blog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/w15_DataDrivenDesign_banner-blog-1536x768.png 1536w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/w15_DataDrivenDesign_banner-blog-1568x784.png 1568w\" sizes=\"(max-width: 2001px) 100vw, 2001px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c54a50e elementor-widget elementor-widget-spacer\" data-id=\"c54a50e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9ef13 elementor-widget elementor-widget-text-editor\" data-id=\"6e9ef13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Na \u00e1rea do Design, a tomada de decis\u00e3o \u00e9 uma parte crucial do processo de cria\u00e7\u00e3o de pe\u00e7as que atendam \u00e0s necessidades e expectativas dos utilizadores. Para ajudar os profissionais a tomarem decis\u00f5es mais informadas, utilizam-se dados que orientam as decis\u00f5es de design. No entanto, estes m\u00e9todos diferem na recolha desses dados, na sua abordagem e tamb\u00e9m nas suas fontes de informa\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a747626 elementor-section-full_width elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"a747626\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3b95c9\" data-id=\"b3b95c9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71edbec elementor-widget elementor-widget-spacer\" data-id=\"71edbec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-114b5fa elementor-widget elementor-widget-heading\" data-id=\"114b5fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Digite aqui...\" style=\"letter-spacing: normal\">O que \u00e9 data-driven design?\n <\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c7e2a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"31c7e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d97a48 elementor-widget elementor-widget-spacer\" data-id=\"9d97a48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c3607e elementor-widget elementor-widget-text-editor\" data-id=\"9c3607e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Data-driven design \u00e9 o processo de tomada de decis\u00f5es em pe\u00e7as de design, nomeadamente digitais, com base em dados recolhidos, para desta forma informar e definir as escolhas de design. Assim, em vez de depender exclusivamente da intui\u00e7\u00e3o e da experi\u00eancia do designer, todo o processo \u00e9 fundamentado por dados concretos, como pesquisas de mercado e testes de usabilidade.<\/p><p>\u00a0<\/p><p>\u00c9 especialmente \u00fatil em \u00e1reas como o UI\/UX, no desenvolvimento de interfaces, onde as mudan\u00e7as s\u00e3o r\u00e1pidas e a adapta\u00e7\u00e3o \u00e0s necessidades dos utilizadores \u00e9 fundamental. Os dados fornecem informa\u00e7\u00f5es sobre o comportamento dos utilizadores, as suas atitudes, os pontos problem\u00e1ticos encontrados e os seus objetivos. Uma an\u00e1lise profunda sobre estes dados pode ajudar a formar uma decis\u00e3o concreta, de forma a construir um produto mais acess\u00edvel e que melhore a experi\u00eancia de utiliza\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5bc371 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b5bc371\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53011e7\" data-id=\"53011e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70025d2 elementor-widget elementor-widget-spacer\" data-id=\"70025d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d96445f elementor-widget elementor-widget-heading\" data-id=\"d96445f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Digite aqui...\" style=\"letter-spacing: normal\">Tipos de dados \u200b<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b80c3e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5b80c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-570e110 elementor-widget elementor-widget-spacer\" data-id=\"570e110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e19ae elementor-widget elementor-widget-text-editor\" data-id=\"f4e19ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tExistem v\u00e1rios tipos de dados que podem ser recolhidos para aplicar o data-driven design, incluindo alguns exemplos:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc0b49 elementor-widget elementor-widget-spacer\" data-id=\"2dc0b49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1684f37 elementor-widget elementor-widget-text-editor\" data-id=\"1684f37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>Dados de pesquisa de mercado:<\/strong> estes dados podem incluir informa\u00e7\u00f5es sobre o p\u00fablico-alvo, tais como idade, g\u00e9nero, interesses, comportamentos de compra e necessidades espec\u00edficas;<\/li><li><strong>Dados de an\u00e1lise de uso:<\/strong> estes dados podem ser obtidos atrav\u00e9s da observa\u00e7\u00e3o do comportamento dos utilizadores durante a utiliza\u00e7\u00e3o do produto ou servi\u00e7o. Isso pode incluir informa\u00e7\u00f5es como tempo de uso, taxas de convers\u00e3o, taxas de abandono e padr\u00f5es de navega\u00e7\u00e3o;<\/li><li><strong>Dados de feedback dos utilizadores:<\/strong> estes dados s\u00e3o obtidos atrav\u00e9s de entrevistas, ap\u00f3s testes de usabilidade, e permitem que os utilizadores forne\u00e7am feedback direto sobre a sua experi\u00eancia com o produto;<\/li><li><strong>Dados de an\u00e1lise de concorr\u00eancia:<\/strong> estes dados podem incluir informa\u00e7\u00f5es sobre as estrat\u00e9gias de design e marketing dos concorrentes, bem como sobre as tend\u00eancias de mercado;<\/li><li><strong>Dados de an\u00e1lise de indicadores demogr\u00e1ficos e comportamentais:<\/strong> estes dados incluem informa\u00e7\u00f5es sobre o contexto social e cultural dos utilizadores, a sua localiza\u00e7\u00e3o geogr\u00e1fica, idioma, n\u00edvel de escolaridade, estado civil e outras caracter\u00edsticas relevantes.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf488c elementor-widget elementor-widget-spacer\" data-id=\"ecf488c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547701c elementor-widget elementor-widget-text-editor\" data-id=\"547701c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tA an\u00e1lise destes dados fornece m\u00e9tricas quantitativas, de praticamente toda a atividade dos utilizadores com o produto, permite identificar o que estes mais valorizam, e como se comportam para obterem o que procuram.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f0fa53 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2f0fa53\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d634db1\" data-id=\"d634db1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6152328 elementor-widget elementor-widget-spacer\" data-id=\"6152328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0064248 elementor-widget elementor-widget-heading\" data-id=\"0064248\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Digite aqui...\" style=\"letter-spacing: normal\">O que \u00e9 data-informed design?\u200b<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-605056e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"605056e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-214f07c elementor-widget elementor-widget-spacer\" data-id=\"214f07c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae2de7 elementor-widget elementor-widget-text-editor\" data-id=\"0ae2de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tData-informed design \u00e9 um processo semelhante ao data-driven design, mas n\u00e3o depende exclusivamente dos dados para orientar as escolhas de design. Por outras palavras, enquanto o data-driven design se baseia totalmente em dados para guiar as decis\u00f5es de design, o data-informed design utiliza-os como um fator importante nas tomadas de decis\u00e3o, levando tamb\u00e9m em considera\u00e7\u00e3o outros fatores, como a intui\u00e7\u00e3o do designer, a sua experi\u00eancia e o n\u00edvel de familiaridade do utilizador com o produto.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-865797e elementor-widget elementor-widget-spacer\" data-id=\"865797e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-479874d elementor-widget elementor-widget-image\" data-id=\"479874d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"355\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/data-driven-vs-data-informed_tabela-1024x455.jpg\" class=\"attachment-large size-large wp-image-16134 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/data-driven-vs-data-informed_tabela-1024x455.jpg 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/data-driven-vs-data-informed_tabela-300x133.jpg 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/data-driven-vs-data-informed_tabela-768x342.jpg 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/data-driven-vs-data-informed_tabela-1536x683.jpg 1536w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/data-driven-vs-data-informed_tabela-1568x697.jpg 1568w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/data-driven-vs-data-informed_tabela.jpg 1801w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/355;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa0f29f elementor-widget elementor-widget-spacer\" data-id=\"aa0f29f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f77dc06 elementor-widget elementor-widget-text-editor\" data-id=\"f77dc06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No data-informed design, os dados s\u00e3o considerados como uma fonte de informa\u00e7\u00e3o valiosa para ajudar a entender as necessidades e comportamento dos utilizadores, mas n\u00e3o s\u00e3o a \u00fanica fonte de informa\u00e7\u00e3o usada para orientar as escolhas de design. O designer usa os dados para formular hip\u00f3teses sobre o que pode ser melhorado ou ajustado no produto, mas utiliza a sua experi\u00eancia e julgamento para determinar como essas mudan\u00e7as devem ser feitas.<\/p><p>\u00a0<\/p><p>O data-informed design pode ser particularmente \u00fatil em casos em que os dados dispon\u00edveis n\u00e3o s\u00e3o suficientes para orientar completamente as decis\u00f5es de design. Em muitos casos, esta abordagem pode resultar em solu\u00e7\u00f5es de design mais criativas e inovadoras.<br \/>Os testes de usabilidade, juntamente com a an\u00e1lise de m\u00e9tricas, s\u00e3o utilizados para recolher este tipo de dados mais fidedignos, tal como \u00e9 o caso dos testes A\/B.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c984f8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3c984f8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29f4d83\" data-id=\"29f4d83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af3ced9 elementor-widget elementor-widget-spacer\" data-id=\"af3ced9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-876c0a2 elementor-widget elementor-widget-heading\" data-id=\"876c0a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Digite aqui...\" style=\"letter-spacing: normal\">Testes A\/B\u200b<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-206d82a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"206d82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6e733 elementor-widget elementor-widget-spacer\" data-id=\"4b6e733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c337e98 elementor-widget elementor-widget-text-editor\" data-id=\"c337e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um teste A\/B \u00e9 um m\u00e9todo que consiste em fazer duas vers\u00f5es do mesmo produto, seja uma loja online ou uma newsletter, onde haja apenas uma \u00fanica diferen\u00e7a entre eles, seja a cor, o formato dos bot\u00f5es, ou outra pequena particularidade. De seguida, dividem-se os utilizadores em dois grupos aleat\u00f3rios, e \u00e9 apresentada uma vers\u00e3o diferente a cada um desses grupos: ao grupo A \u00e9 apresentada a vers\u00e3o 1 e ao grupo B, a vers\u00e3o 2. Ap\u00f3s a an\u00e1lise de dados \u00e9 poss\u00edvel determinar qual a vers\u00e3o que teve melhor desempenho, e assim determinar a escolha a n\u00edvel de marketing ou design.<\/p><p><br \/>Por exemplo, a marca X tem uma presen\u00e7a forte devido \u00e0 sua paleta de cores azuis. No entanto, ap\u00f3s um teste A\/B, verifica-se que h\u00e1 maior percentagem de utilizadores que convertem se o bot\u00e3o de compra for verde, em vez de azul. Embora a mudan\u00e7a do bot\u00e3o para verde possa aumentar o n\u00famero de convers\u00f5es, corre-se o risco de perder a coer\u00eancia visual da marca.<\/p><p><br \/>Infelizmente, em cen\u00e1rios como este, nem tudo pode ser levado religiosamente, sem questionar todas as outras op\u00e7\u00f5es poss\u00edveis. Outras alternativas necessitam de ser testadas, implementadas, revistas e testadas novamente at\u00e9 se determinar a melhor solu\u00e7\u00e3o estrat\u00e9gica. No entanto, \u00e9 necess\u00e1rio conduzir os testes A\/B corretamente e com cautela, para evitar erros e resultados enganosos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae534d1 elementor-widget elementor-widget-spacer\" data-id=\"ae534d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c6db3 elementor-widget elementor-widget-image\" data-id=\"98c6db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"355\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/data-driven-vs-data-informed_graf-1024x455.jpg\" class=\"attachment-large size-large wp-image-16136 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/data-driven-vs-data-informed_graf-1024x455.jpg 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/data-driven-vs-data-informed_graf-300x133.jpg 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/data-driven-vs-data-informed_graf-768x342.jpg 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/data-driven-vs-data-informed_graf-1536x683.jpg 1536w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/data-driven-vs-data-informed_graf-1568x697.jpg 1568w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/data-driven-vs-data-informed_graf.jpg 1801w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/355;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c5fa9a elementor-widget elementor-widget-spacer\" data-id=\"6c5fa9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a77a9e elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a77a9e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5a05aa\" data-id=\"b5a05aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc1bcf1 elementor-widget elementor-widget-text-editor\" data-id=\"cc1bcf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A recolha e o tratamento de dados por si s\u00f3 n\u00e3o garantem um resultado de sucesso. A sua interpreta\u00e7\u00e3o correta e a experi\u00eancia do designer tamb\u00e9m s\u00e3o essenciais para transformar esses dados numa solu\u00e7\u00e3o de design eficaz e relevante.<\/p><p>Provavelmente j\u00e1 te est\u00e1s a perguntar, qual \u00e9 a melhor abordagem a utilizar? No final de contas, tal como em muitas outras situa\u00e7\u00f5es, <strong>depende de caso para caso<\/strong>. Mas ser\u00e1 isso suficiente para criar um produto de design perfeitamente eficaz para todos? <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23892ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23892ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6148e99\" data-id=\"6148e99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d165a52 elementor-widget elementor-widget-template\" data-id=\"d165a52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"17461\" class=\"elementor elementor-17461\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a19dc2b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"a19dc2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fc81c1\" data-id=\"6fc81c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29625fc elementor-widget elementor-widget-heading\" data-id=\"29625fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">V\u00ea mais artigos deste Autor<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0f60f1 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"e0f60f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f312511\" data-id=\"f312511\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-347d879 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"347d879\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7489df5\" data-id=\"7489df5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bfe494 elementor-widget elementor-widget-premium-addon-person\" data-id=\"0bfe494\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;persons_per_row&quot;:&quot;100%&quot;,&quot;persons_per_row_tablet&quot;:&quot;100%&quot;,&quot;persons_per_row_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-person.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"premium-persons-container premium-person-style1 multiple-persons\" data-persons-equal=\"\">\n\t\t\t\t\t\t\t\t<div class=\"premium-person-container premium-person-none-effect\">\n\t\t\t\t\t\t<div class=\"premium-person-image-container\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"700\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0004_TO_1.jpg\" class=\"attachment-full size-full wp-image-19982 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0004_TO_1.jpg 500w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0004_TO_1-214x300.jpg 214w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/700;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"premium-person-info\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-person-info-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"premium-person-name\">Tiago Oliveira<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"premium-person-title\">\n\t\t\t\t\t\t\t<span>Designer<\/span>\n\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e032613\" data-id=\"e032613\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25002f8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"25002f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19205 post type-post status-publish format-standard has-post-thumbnail hentry category-design category-marketing tag-agencia-digital tag-agenciademarketing tag-ai tag-boomer tag-boomer-academy tag-branding tag-design tag-formas tag-gestaoredesosciais tag-marca tag-marketingdigital tag-psicologia tag-redessociais tag-significado tag-vila-nova-de-famalicao\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/psicologia-das-formas-o-significado-das-formas-no-design\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/10\/w41_PsicologiaFormas_banner-blog.png\" class=\"attachment-full size-full wp-image-19206 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/10\/w41_PsicologiaFormas_banner-blog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/10\/w41_PsicologiaFormas_banner-blog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/10\/w41_PsicologiaFormas_banner-blog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/10\/w41_PsicologiaFormas_banner-blog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/10\/w41_PsicologiaFormas_banner-blog-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/psicologia-das-formas-o-significado-das-formas-no-design\/\" target=&quot;_blank&quot;>\n\t\t\t\tPsicologia das formas: O Significado das formas no design\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Cada elemento que escolhemos para uma pe\u00e7a gr\u00e1fica tem o poder de transmitir mensagens e influenciar a perce\u00e7\u00e3o do p\u00fablico.<\/p>\n<p>Entre esses elementos do design, as formas desempenham um papel fundamental na forma como percebemos e reagimos aos elementos visuais. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/psicologia-das-formas-o-significado-das-formas-no-design\/\" aria-label=\"Read more about Psicologia das formas: O Significado das formas no design\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t8 de March, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16827 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacao category-criatividade category-design tag-branding tag-city tag-citybranding tag-design tag-urbanbranding\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/city-branding-transformar-cidades-em-marcas-vivas\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/08\/w31_CityBranding_banner-blog.png\" class=\"attachment-full size-full wp-image-16828 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/08\/w31_CityBranding_banner-blog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/08\/w31_CityBranding_banner-blog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/08\/w31_CityBranding_banner-blog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/08\/w31_CityBranding_banner-blog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/08\/w31_CityBranding_banner-blog-1536x768.png 1536w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/08\/w31_CityBranding_banner-blog-1568x784.png 1568w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/city-branding-transformar-cidades-em-marcas-vivas\/\" target=&quot;_blank&quot;>\n\t\t\t\tCity Branding: Transformar Cidades em Marcas Vivas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>No cen\u00e1rio global cada vez mais competitivo, onde as cidades se tornam centros de neg\u00f3cios, turismo e cultura, o conceito de &#8220;city branding&#8221; ou \u201cplace branding\u201d ganha relev\u00e2ncia. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/city-branding-transformar-cidades-em-marcas-vivas\/\" aria-label=\"Read more about City Branding: Transformar Cidades em Marcas Vivas\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t31 de August, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20848 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacao category-design category-marketing tag-agencia-digital tag-agenciademarketing tag-ai tag-boomer tag-boomer-academy tag-branding tag-design tag-formas tag-gestaoredesosciais tag-marca tag-vila-nova-de-famalicao\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/principios-do-design-inclusivo\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1403\" height=\"702\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/12\/BLOG-INSTAGRAM-NEWSLETTER-parte-4_w49_DesignIclusivo_banner-blog.webp\" class=\"attachment-full size-full wp-image-20854 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/12\/BLOG-INSTAGRAM-NEWSLETTER-parte-4_w49_DesignIclusivo_banner-blog.webp 1403w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/12\/BLOG-INSTAGRAM-NEWSLETTER-parte-4_w49_DesignIclusivo_banner-blog-300x150.webp 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/12\/BLOG-INSTAGRAM-NEWSLETTER-parte-4_w49_DesignIclusivo_banner-blog-1024x512.webp 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/12\/BLOG-INSTAGRAM-NEWSLETTER-parte-4_w49_DesignIclusivo_banner-blog-768x384.webp 768w\" data-sizes=\"(max-width: 1403px) 100vw, 1403px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1403px; --smush-placeholder-aspect-ratio: 1403\/702;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/principios-do-design-inclusivo\/\" target=&quot;_blank&quot;>\n\t\t\t\t5 princ\u00edpios do Design Inclusivo\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>\u00c0 medida que as marcas procuram relacionar-se com uma audi\u00eancia cada vez mais diversificada, o design gr\u00e1fico inclusivo emerge como uma ferramenta poderosa para criar estrat\u00e9gias e produtos que transcendem barreiras. Este artigo explora cinco princ\u00edpios fundamentais do design gr\u00e1fico inclusivo e como as marcas os podem incorporar para ampliar o seu alcance e construir uma presen\u00e7a mais inclusiva e aut\u00eantica.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/principios-do-design-inclusivo\/\" aria-label=\"Read more about 5 princ\u00edpios do Design Inclusivo\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t8 de May, 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<figure>\n<p class=\"p1\">Na \u00e1rea do Design, a tomada de decis\u00e3o \u00e9 uma parte crucial do processo de cria\u00e7\u00e3o de pe\u00e7as que atendam \u00e0s necessidades e expectativas dos utilizadores. Para ajudar os profissionais a tomarem decis\u00f5es mais informadas, utilizam-se dados que orientam as decis\u00f5es de design. No entanto, estes m\u00e9todos diferem na recolha desses dados, na sua abordagem e tamb\u00e9m nas suas fontes de informa\u00e7\u00e3o.\n<\/p>\n<\/figure>\n","protected":false},"author":5,"featured_media":16131,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[126,98],"tags":[131,130,156,140,209,210,154,151,139,148,133,132],"class_list":["post-16130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desenvolvimento-web","category-design","tag-agencia-digital","tag-agenciademarketing","tag-ai","tag-branding","tag-data-driven","tag-data-informed","tag-design","tag-gestaoredesosciais","tag-marca","tag-marketingdigital","tag-redessociais","tag-vila-nova-de-famalicao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data-Driven vs. Data-Informed 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