{"id":16053,"date":"2023-06-27T10:42:44","date_gmt":"2023-06-27T09:42:44","guid":{"rendered":"http:\/\/boomer.pt\/?p=16053"},"modified":"2023-06-27T10:42:44","modified_gmt":"2023-06-27T09:42:44","slug":"5-competencias-que-um-gestor-de-redes-sociais-deve-ter","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/5-competencias-que-um-gestor-de-redes-sociais-deve-ter\/","title":{"rendered":"5 Compet\u00eancias que um gestor de redes sociais deve ter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16053\" class=\"elementor elementor-16053\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74bb31f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bb31f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1c1c42\" data-id=\"d1c1c42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21e308f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"21e308f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">5 Compet\u00eancias que um gestor de redes sociais deve ter<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2646c2 elementor-widget elementor-widget-image\" data-id=\"b2646c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2001\" height=\"1001\" src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/BLOG-INSTAGRAM-NEWSLETTER-parte-2_w14_Compete\u0302nciasGestorRedesSociais_banner-blog.png\" class=\"attachment-full size-full wp-image-16120\" alt=\"\" srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/BLOG-INSTAGRAM-NEWSLETTER-parte-2_w14_Compete\u0302nciasGestorRedesSociais_banner-blog.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/BLOG-INSTAGRAM-NEWSLETTER-parte-2_w14_Compete\u0302nciasGestorRedesSociais_banner-blog-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/BLOG-INSTAGRAM-NEWSLETTER-parte-2_w14_Compete\u0302nciasGestorRedesSociais_banner-blog-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/BLOG-INSTAGRAM-NEWSLETTER-parte-2_w14_Compete\u0302nciasGestorRedesSociais_banner-blog-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/BLOG-INSTAGRAM-NEWSLETTER-parte-2_w14_Compete\u0302nciasGestorRedesSociais_banner-blog-1536x768.png 1536w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/BLOG-INSTAGRAM-NEWSLETTER-parte-2_w14_Compete\u0302nciasGestorRedesSociais_banner-blog-1568x784.png 1568w\" sizes=\"(max-width: 2001px) 100vw, 2001px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d437fd4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d437fd4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6e7dbe\" data-id=\"e6e7dbe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15afbe4 elementor-widget elementor-widget-spacer\" data-id=\"15afbe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9ef13 elementor-widget elementor-widget-text-editor\" data-id=\"6e9ef13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>J\u00e1 todos vimos &#8211; e nos indignamos &#8211; com as ofertas de emprego com o objetivo de recrutar o chamado \u201ccanivete su\u00ed\u00e7o do Marketing\u201d, certo? Aquele profissional que sabe fazer um pouco de tudo no Marketing &#8211; desde a estrat\u00e9gia \u00e0 produ\u00e7\u00e3o de conte\u00fados, d\u00e1 uns toques de design e v\u00eddeo, sabe fazer as campanhas de publicidade online e ainda d\u00e1 um \u201cpezinho de dan\u00e7a\u201d no Tiktok! \ud83d\ude05 Ah, e claro, ainda d\u00e1 apoio ao Departamento de Vendas sempre que h\u00e1 uma Feira \/ Evento ou quando \u00e9 preciso fazer uma reuni\u00e3o comercial! Com sorte, poupam-no de tirar caf\u00e9s aos colegas&#8230;<\/p><p>\u00a0<\/p><p>Ironias \u00e0 parte, a realidade \u00e9 que <strong>o nosso tecido empresarial \u00e9 maioritariamente composto por PME\u2019s<\/strong> (99,9%, destas 96% s\u00e3o Microempresas, ou seja, empresas com menos de 10 pessoas e com um volume de neg\u00f3cios inferior a 2M\u20ac), por isso, <strong>ter um Departamento de Marketing \u00e9 um LUXO ao qual a maioria das empresas n\u00e3o se pode dar<\/strong>!<\/p><p>\u00a0<\/p><p>Ent\u00e3o, o que devem fazer?<\/p><p>A) n\u00e3o investir em Marketing;<\/p><p>B) contratar os servi\u00e7os de uma ag\u00eancia de Marketing como a BOOMER;<\/p><p>C) recrutar um profissional que possa apoiar a empresa nas suas necessidades de Marketing.<\/p><p>\u00a0<\/p><p>Naturalmente <strong>a op\u00e7\u00e3o A) \u00e9 proibida<\/strong>, sobretudo quando <strong>a empresa quer crescer<\/strong>! De certeza que j\u00e1 ouviste a express\u00e3o \u201ca minha empresa n\u00e3o precisa de marketing, j\u00e1 tenho demasiado trabalho\u201d ou \u201cn\u00e3o preciso de investir em marketing, n\u00e3o tenho concorr\u00eancia\u201d &#8230;\u00a0 Ser\u00e1 que \u00e9 mesmo assim? \ud83d\ude05<\/p><p>\u00a0<\/p><p>De facto, este \u00e9 ainda um dos principais \u201cMitos\u201d do Marketing ao qual se junta a ideia de que os profissionais da \u00e1rea t\u00eam que dominar todas as vertentes! Aproveitando para desmistificar um pouco esta ideia, apresento outro conceito que \u00e9, tamb\u00e9m, algo controverso: o <strong><em>T-Shaped Marketer<\/em><\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f35525 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f35525\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cba1627\" data-id=\"cba1627\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42f39a5 elementor-widget elementor-widget-text-editor\" data-id=\"42f39a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><b>O T-shaped Marketer \u00e9 um profissional que tem experi\u00eancia em cerca de 1 a 3 disciplinas de Marketing. Por exemplo, pode ser muito bom em Marketing de Conte\u00fado, ter excelentes habilidades na produ\u00e7\u00e3o de conte\u00fado e estrat\u00e9gias org\u00e2nicas, mas tamb\u00e9m demonstrar conhecimentos de e-mail marketing, campanhas de publicidade online e SEO. S\u00f3 que n\u00e3o tem tanta experi\u00eancia nestas como nas duas primeiras.<\/b><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b89b660 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b89b660\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02cda9e\" data-id=\"02cda9e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-017b79d elementor-widget elementor-widget-image\" data-id=\"017b79d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.digitalmarketer.com\/blog\/what-is-t-shaped-marketer\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"513\" height=\"397\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/TSHAPED-Marketer.png\" class=\"attachment-large size-large wp-image-16055 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/TSHAPED-Marketer.png 513w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/TSHAPED-Marketer-300x232.png 300w\" data-sizes=\"(max-width: 513px) 100vw, 513px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 513px; --smush-placeholder-aspect-ratio: 513\/397;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1e584 elementor-widget elementor-widget-text-editor\" data-id=\"2a1e584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.digitalmarketer.com\/blog\/what-is-t-shaped-marketer\/\" target=\"_blank\" rel=\"noopener\">Fonte<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-539097f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"539097f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab9bd8b\" data-id=\"ab9bd8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43b5daa elementor-widget elementor-widget-text-editor\" data-id=\"43b5daa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>J\u00e1 conhecias este conceito? <strong>Consideras-te um T-Shaped Marketer?<\/strong> \ud83d\ude01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00b93cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00b93cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9e97f1\" data-id=\"c9e97f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0add603 elementor-widget elementor-widget-text-editor\" data-id=\"0add603\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A realidade \u00e9 que, <strong>quem trabalha em Marketing h\u00e1 muitos anos, foi \u201cobrigado\u201d a adquirir diferentes compet\u00eancias para poder manter-se atualizado<\/strong> e ser capaz de dar resposta \u00e0s exig\u00eancias do mercado. Quem come\u00e7ou a trabalhar em Marketing antes da Internet ou das Redes Sociais existirem, sabe bem a import\u00e2ncia da digitaliza\u00e7\u00e3o para a profiss\u00e3o! E a pandemia Covid-19 mostrou qu\u00e3o mal preparadas as empresas portuguesas estavam no digital!<\/p><p>\u00a0<\/p><p>No relat\u00f3rio <span style=\"text-decoration: underline;\"><a href=\"https:\/\/linkedin.github.io\/future-of-skills\/\" target=\"_blank\" rel=\"noopener\">\u201cFuture of Skills\u201d do Linkedin<\/a><\/span>, esta realidade \u00e9 bem clara:<strong> as compet\u00eancias mudaram, em m\u00e9dia, cerca de 35% em Portugal, desde 2015<\/strong>. E, na maioria dos casos, o ritmo de mudan\u00e7a acelerou durante a pandemia!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a149f25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a149f25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6defc84\" data-id=\"6defc84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-def52c9 elementor-widget elementor-widget-image\" data-id=\"def52c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"510\" height=\"295\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/SKILLS-1.png\" class=\"attachment-large size-large wp-image-16060 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/SKILLS-1.png 510w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/SKILLS-1-300x174.png 300w\" data-sizes=\"(max-width: 510px) 100vw, 510px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 510px; --smush-placeholder-aspect-ratio: 510\/295;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb6fa0e elementor-widget elementor-widget-text-editor\" data-id=\"cb6fa0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><a href=\"https:\/\/linkedin.github.io\/future-of-skills\/\" target=\"_blank\" rel=\"noopener\">Fonte<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1ba2ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1ba2ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a063f86\" data-id=\"a063f86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7900188 elementor-widget elementor-widget-text-editor\" data-id=\"7900188\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como podemos verificar no gr\u00e1fico, <strong>uma das compet\u00eancias que mais cresceu foi a de \u201csocial media\u201d<\/strong>. <strong>O crescimento das redes sociais e da sua import\u00e2ncia para a comunica\u00e7\u00e3o das empresas<\/strong>, tanto org\u00e2nica como paga, muito impulsionado pela pandemia, <strong>determinou a procura crescente por profissionais com forma\u00e7\u00e3o e experi\u00eancia nesta \u00e1rea<\/strong>.<\/p><p>\u00a0<\/p><p><strong>Se est\u00e1s a pensar trabalhar como Gestor de Redes Sociais ou queres apostar na tua forma\u00e7\u00e3o, deixamos-te aqui as 5 Principais <em>Skills<\/em> que deves ter:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8800058 elementor-section-full_width elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"8800058\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69ff9e6\" data-id=\"69ff9e6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-735fbf2 elementor-widget elementor-widget-spacer\" data-id=\"735fbf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-845d333 elementor-widget elementor-widget-heading\" data-id=\"845d333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Digite aqui...\" style=\"letter-spacing: normal\">Mas, afinal, o que \u00e9 um cookie? <\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d5b74f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8d5b74f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab5f536 elementor-widget elementor-widget-image\" data-id=\"ab5f536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"509\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/02\/image001-1024x652.jpeg\" class=\"attachment-large size-large wp-image-15680 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/02\/image001-1024x652.jpeg 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/02\/image001-300x191.jpeg 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/02\/image001-768x489.jpeg 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/02\/image001.jpeg 1197w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/509;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b889d63 elementor-widget elementor-widget-spacer\" data-id=\"b889d63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3df0f elementor-blockquote--skin-clean elementor-widget elementor-widget-blockquote\" data-id=\"1f3df0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tUm cookie \u00e9 um pequeno arquivo de texto que um site envia ao browser do utilizador com dados sobre o seu perfil e comportamento de navega\u00e7\u00e3o nas p\u00e1ginas.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f19137 elementor-widget elementor-widget-text-editor\" data-id=\"4f19137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tornou-se t\u00e3o banal que quase j\u00e1 nem damos conta que carregamos no \u201caceitar todos os cookies\u201d quase sem pestanejar quando visitamos um site! Mas, afinal, o que significa aceitar os cookies?<\/p>\n<p>O objetivo dos cookies \u00e9 registar as informa\u00e7\u00f5es da visita para facilitar o pr\u00f3ximo acesso e melhorar a navega\u00e7\u00e3o do visitante no site. S\u00e3o, por isso, poderosos aliados dos marketers pois permitem monitorizar, segmentar e medir a performance dos an\u00fancios online. N\u00e3o \u00e9 por acaso que os utilizadores se sentem, muitas vezes, \u201cperseguidos\u201d pelas p\u00e1ginas que visitaram ou an\u00fancios que viram&#8230; E a culpa \u00e9 dos cookies!<\/p>\n<p>Existem 2 tipos de cookies:<\/p><p><br><\/p>\n<p><\/p>\n<p><strong>&#8211; First-Party Cookies:<br><\/strong>s\u00e3o criados, publicados e controlados pelo website visitado e permitem guardar, por exemplo, o carrinho de compras, produtos visualizados e prefer\u00eancias para melhorar a experi\u00eancia web do utilizador, ou seja, recolhem dados comportamentais para ajudar o propriet\u00e1rio do site a melhorar os seus servi\u00e7os e apenas retransmite dados ao propriet\u00e1rio do dom\u00ednio da web.<\/p>\n<p><em style=\"font-family: inherit; color: var(--global--color-primary); font-size: 1.2em;\"><strong>&nbsp;<\/strong><\/em><\/p>\n<p><strong>&#8211; Third-party Cookies:<\/strong> s\u00e3o definidos por um servidor externo atrav\u00e9s de um c\u00f3digo colocado no dom\u00ednio web pelo propriet\u00e1rio desse dom\u00ednio. Os dados recolhidos s\u00e3o acess\u00edveis em qualquer site que carregue o c\u00f3digo do servidor externo, permitindo aos anunciantes localizar os utilizadores atrav\u00e9s da Internet (cross-site) e direcionar a publicidade para onde quer que esse utilizador v\u00e1.<\/p>\n<p>Na verdade, desde a pol\u00e9mica da Cambridge Analytica at\u00e9 \u00e0 atualiza\u00e7\u00e3o do iOS 14 da Apple, passando pelo amplo consentimento e controlo de dados do RGPD na Europa, estamos no meio de uma repress\u00e3o de toda a ind\u00fastria sobre pr\u00e1ticas de dados de terceiros que outrora eram tidas como garantidas pelos anunciantes.<\/p>\n<p>Tamb\u00e9m o Google Analytics (altamente dependente de cookies) tal como o conhecemos vai ser desativado muito em breve (acontece j\u00e1 em julho!) e, por isso, \u00e9 urgente fazer, desde j\u00e1, a <span style=\"text-decoration: underline;\">instala\u00e7\u00e3o do Google Analytics 4 no teu website<\/span>.<\/p>\n<p>Nota que alguns browsers \u201cprivacy-first\u201d como o Firefox ou o Safari j\u00e1 bloqueiam os <em>third-party cookies. <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a54eb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a54eb0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3deb1e4\" data-id=\"3deb1e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ebb5029 elementor-widget elementor-widget-text-editor\" data-id=\"ebb5029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><strong><em>N\u00e3o percas pitada do Universo Digital, <\/em><span style=\"text-decoration: underline;\"><em><a href=\"http:\/\/www.boomeracademy.pt\/\" target=\"_blank\" rel=\"noopener\">subscreve a newsletter da <\/a><\/em><em><a href=\"http:\/\/www.boomeracademy.pt\/\">Boomer Academy<\/a><\/em><\/span><em>, segue as redes sociais e fica atento aos nossos webinars de Marketing Digital!<\/em><\/strong><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5bc371 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b5bc371\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-53011e7\" data-id=\"53011e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70025d2 elementor-widget elementor-widget-spacer\" data-id=\"70025d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d96445f elementor-widget elementor-widget-heading\" data-id=\"d96445f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Estrat\u00e9gia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b80c3e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5b80c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4e19ae elementor-widget elementor-widget-text-editor\" data-id=\"f4e19ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Que um Gestor de Redes Sociais deve dominar v\u00e1rias ferramentas e ter conhecimentos de diferentes disciplinas de Marketing, j\u00e1 todos sabemos. Mas uma das principais compet\u00eancias de um bom profissional \u00e9 a sua <strong>capacidade estrat\u00e9gica<\/strong>, ou seja, a habilidade <strong>de pensar numa perspetiva de m\u00e9dio e longo prazo<\/strong>, seja a trabalhar uma s\u00f3 marca, numa empresa, ou v\u00e1rias marcas, por exemplo, numa ag\u00eancia. E que traga resultados, claro! Para que seja eficaz \u00e9 fundamental adotar uma estrat\u00e9gia \u201c<em>blended marketing<\/em>\u201d, ou seja, integrar o marketing online e o offline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c8fc46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c8fc46\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00ab12e\" data-id=\"00ab12e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0fbfc8 elementor-widget elementor-widget-text-editor\" data-id=\"f0fbfc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><strong><em>Ainda n\u00e3o definiste a tua estrat\u00e9gia digital? <\/em><\/strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/boomeracademy.pt\/recursos\/#templateestrategia\" target=\"_blank\" rel=\"noopener\"><strong><em>Descarrega j\u00e1 o template<\/em><\/strong><\/a><\/span><strong><em> que prepar\u00e1mos para ti e come\u00e7a j\u00e1 a definir as tuas a\u00e7\u00f5es de marketing digital<\/em><\/strong>.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5667ff elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b5667ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93c0838\" data-id=\"93c0838\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78ec153 elementor-widget elementor-widget-text-editor\" data-id=\"78ec153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Naturalmente tudo isto implica investimento! Por isso, \u00e9 importante que tenhas um or\u00e7amento de marketing digital bem definido e que possas gerir, de acordo com as a\u00e7\u00f5es que vais levar a cabo, n\u00e3o s\u00f3 no org\u00e2nico, como tamb\u00e9m nas campanhas pagas.<\/p><p>\u00a0<\/p><p>Ah, e<strong> n\u00e3o descures o servi\u00e7o de apoio ao cliente na tua estrat\u00e9gia!<\/strong> Um dos principais canais de apoio ao cliente (e de reclama\u00e7\u00f5es) s\u00e3o as redes sociais \u2013 e aten\u00e7\u00e3o que os clientes n\u00e3o s\u00e3o pacientes \u2013 estudos indicam que cerca de \u00be esperam uma resposta em 24h!<\/p><p>\u00a0<\/p><p>Este contacto direto \u00e9 uma excelente oportunidade para ouvir e compreender o que os clientes pensam da marca e introduzir melhorias nos produtos, no servi\u00e7o, etc. Nota que, num primeiro contacto, esta resposta pode ser automatizada ou ser efetuada por um \u201cchatbot\u201d, mas em algum momento ter\u00e1s que \u201chumanizar\u201d a comunica\u00e7\u00e3o, caso contr\u00e1rio poder\u00e1s criar frustra\u00e7\u00e3o no cliente e isso levar a uma crise de reputa\u00e7\u00e3o da marca!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b19944e elementor-widget elementor-widget-image\" data-id=\"b19944e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"567\" height=\"636\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/primark-twitter.png\" class=\"attachment-large size-large wp-image-16062 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/primark-twitter.png 567w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/04\/primark-twitter-267x300.png 267w\" data-sizes=\"(max-width: 567px) 100vw, 567px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 567px; --smush-placeholder-aspect-ratio: 567\/636;\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">A p\u00e1gina de twitter da Primark \u00e9 um bom exemplo de utiliza\u00e7\u00e3o das redes sociais como ferramenta de apoio ao cliente.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfc8ad9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"dfc8ad9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c661a2f\" data-id=\"c661a2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98a12f0 elementor-widget elementor-widget-spacer\" data-id=\"98a12f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df503b0 elementor-widget elementor-widget-heading\" data-id=\"df503b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Organiza\u00e7\u00e3o <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40a1f60 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"40a1f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18da9d0 elementor-widget elementor-widget-text-editor\" data-id=\"18da9d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tal como todos os profissionais de marketing, <strong>os gestores de redes sociais t\u00eam que ser organizados para conseguirem p\u00f4r em pr\u00e1tica os planos<\/strong>, do in\u00edcio ao fim. Gerir diferentes clientes, projetos, campanhas e equipas \u00e9 uma miss\u00e3o quase imposs\u00edvel! Para sobreviver a este ritmo fren\u00e9tico, deves equipar-te com as armas certas: uma boa plataforma para gest\u00e3o de projetos, como por exemplo o <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.paymoapp.com\/\" target=\"_blank\" rel=\"noopener\">Paymo<\/a><\/span> (a plataforma que utiliz\u00e1mos na Boomer), o <span style=\"text-decoration: underline;\"><a href=\"https:\/\/asana.com\/\" target=\"_blank\" rel=\"noopener\">Asana<\/a><\/span> ou o <a href=\"https:\/\/trello.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Trello<\/span><\/a>.<\/p><p>\u00a0<\/p><p>N\u00e3o podemos falar de planeamento de redes sociais sem falar de ferramentas de gest\u00e3o de redes sociais! Se ainda n\u00e3o agendas os teus posts numa plataforma, sabe que est\u00e1s a desperdi\u00e7ar muito tempo que podias canalizar em outras tarefas! Claro que podes sempre utilizar, por exemplo, o <span style=\"text-decoration: underline;\"><a href=\"https:\/\/business.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Meta Business Suite<\/a><\/span> (anteriormente designado de Est\u00fadio de Cria\u00e7\u00e3o) para agendar os posts de Facebook e Instagram, mas existem muitas ferramentas que podem ajudar-te a fazer esta gest\u00e3o de forma eficaz e com um boa rela\u00e7\u00e3o pre\u00e7o-qualidade, tal como o<a href=\"http:\/\/www.swonkie.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"> Swonkie.com<\/span><\/a> ou outras ferramentas que podes encontrar\u00a0<a href=\"http:\/\/boomer.pt\/es-digital-account-entao-este-artigo-e-para-ti\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">neste artigo<\/span>.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a25d81d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a25d81d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9cfb9b5\" data-id=\"9cfb9b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b2b868 elementor-widget elementor-widget-spacer\" data-id=\"7b2b868\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e154c00 elementor-widget elementor-widget-heading\" data-id=\"e154c00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Comunica\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2f1ea elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cb2f1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8326bb5 elementor-widget elementor-widget-text-editor\" data-id=\"8326bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Esta \u00e9 a compet\u00eancia-chave de qualquer profissional,<\/strong> seja na \u00e1rea do Marketing ou noutra \u00e1rea qualquer! N\u00e3o \u00e9 por acaso que a maior parte dos problemas das empresas s\u00e3o provocados por falhas de comunica\u00e7\u00e3o, certo? <strong>Ser capaz de comunicar de forma eficaz, seja atrav\u00e9s de um email, seja na apresenta\u00e7\u00e3o de um briefing \u00e0 equipa ou na produ\u00e7\u00e3o de um copy para um post \u00e9 uma das principais armas de um gestor de Marketing!<\/strong><\/p><p>\u00a0<\/p><p>Nesta \u00e1rea, a capacidade de comunica\u00e7\u00e3o \u00e9 uma quest\u00e3o cr\u00edtica! Se n\u00e3o souberes expressar as tuas ideias, falar \u201ca mesma l\u00edngua\u201d do teu cliente e, principalmente, escrever em \u201cbom portugu\u00eas\u201d <a href=\"http:\/\/boomer.pt\/10-erros-comuns-que-ofenderiam-o-camoes\/\" target=\"_blank\" rel=\"noopener\">(<span style=\"text-decoration: underline;\">n\u00e3o cometas estes erros!<\/span>)<\/a>, J\u00c1 FOSTE!<\/p><p>\u00a0<\/p><p>N\u00e3o te esque\u00e7as que a tua forma de escrever \u00e9 \u00fanica, por isso, potencia essa mais-valia para conseguires visibilidade na tua comunidade, por exemplo, publicando conte\u00fado interessante na tua p\u00e1gina do Linkedin. Desta forma, conseguir\u00e1s tamb\u00e9m trabalhar a tua marca pessoal junto de profissionais da tua \u00e1rea e de outras \u00e1reas. Neste artigo, encontras algumas<span style=\"text-decoration: underline;\"> <a href=\"http:\/\/boomer.pt\/6-dicas-de-copywrite-para-conteudo-irresistivel\/\" target=\"_blank\" rel=\"noopener\">Dicas de Copywrite<\/a><\/span> para criares bom conte\u00fado!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea9d962 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ea9d962\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4286c9a\" data-id=\"4286c9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3192333 elementor-widget elementor-widget-spacer\" data-id=\"3192333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73a8680 elementor-widget elementor-widget-heading\" data-id=\"73a8680\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Criatividade <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7515a86 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7515a86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2770844 elementor-widget elementor-widget-text-editor\" data-id=\"2770844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se trabalhas em Marketing, provavelmente, j\u00e1 ouviste a frase \u201c\u00e9s mesmo criativo\u201d! Ningu\u00e9m \u201cnasce\u201d criativo, \u00e9 algo que <strong>desenvolvemos e ser\u00e1 sempre fruto dos nossos interesses e experi\u00eancias<\/strong>. Achas mesmo que o Cristiano Ronaldo nasceu com compet\u00eancias para jogar futebol? Claro que n\u00e3o, ele desenvolveu-as com horas e horas de trabalho, treino e v\u00e1&#8230; algum dinheiro. \ud83d\ude09<\/p><p>\u00a0<\/p><p>No Marketing \u00e9 exatamente o mesmo! Naturalmente que a personalidade de cada um vai influenciar a sua criatividade, no entanto, \u00e9 algo que se treina, que se desenvolve com a experi\u00eancia ou com forma\u00e7\u00e3o! H\u00e1 muitas fontes de \u201cinspira\u00e7\u00e3o\u201d que podem ajudar-te a desenvolver a tua veia criativa, por exemplo:<\/p><p>\u00a0<\/p><ul><li><strong>podes recorrer \u00e0 IA<\/strong> e pedir ajuda, por exemplo, ao <a href=\"https:\/\/linkedin.github.io\/future-of-skills\/\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a>;<\/li><li><strong>fazer <a href=\"https:\/\/www.mindmeister.com\/\" target=\"_blank\" rel=\"noopener\"><em>brainstormings<\/em><\/a> \/ reuni\u00f5es de idea\u00e7\u00e3o com a equipa<\/strong>;<\/li><li>f<strong>azer <em>benchmark<\/em><\/strong> de outras p\u00e1ginas que consideres que produzem bom conte\u00fado;<\/li><li><strong>utilizar o <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.notion.so\/\" target=\"_blank\" rel=\"noopener\">NOTION<\/a><\/span> para organizar ideias e guardar links ou artigos<\/strong> que possam ser \u00fateis para a produ\u00e7\u00e3o dos teus conte\u00fados;<\/li><li>e, claro, <strong>ler os artigos <a href=\"http:\/\/www.oraiodoblog.pt\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">d\u2019O Raio do Blog<\/span><\/a><\/strong> e assistir aos <strong>webinars da <a href=\"http:\/\/www.boomeracademy.pt\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Boomer Academy<\/span><\/a><\/strong>! \ud83d\ude09<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bda6490 elementor-section-full_width elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"bda6490\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a18f25c\" data-id=\"a18f25c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf44f74 elementor-widget elementor-widget-text-editor\" data-id=\"bf44f74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agora que j\u00e1 conheces os benef\u00edcios e as utiliza\u00e7\u00f5es dos dados prim\u00e1rios, como \u00e9 que os vais gerar? Existem algumas formas simples de recolher mais first-party data que v\u00e3o permitir aumentar o alcance e as oportunidades de tr\u00e1fego:<\/p><p><strong>\u00a0<\/strong><\/p><p><strong>1. Diversifica as formas de gera\u00e7\u00e3o de leads<\/strong> \u2013 as redes sociais s\u00e3o um bom ponto de partida, uma vez que as pessoas s\u00e3o muito ativas entre plataformas. O LinkedIn \u00e9 uma excelente rede para leads B2B, enquanto o Facebook, o Instagram e o YouTube s\u00e3o muito populares para leads B2C.<\/p><p>\u00a0<\/p><p><strong> 2. Aposta em ferramentas de CRM<\/strong> \u2013 Voltar ao contacto com clientes inativos ou prospects que n\u00e3o converteram, pode ser uma excelente oportunidade. Envia um e-mail personalizado para estes utilizadores, com a oferta de um desconto ou o download de um recurso gratuito para trazer estas pessoas de volta.<\/p><p>\u00a0<\/p><p><strong>3. Rev\u00ea e ajusta os teus formul\u00e1rios<\/strong> &#8211; Se utilizas formul\u00e1rios no teu website, aplica\u00e7\u00e3o ou rede social, podes rev\u00ea-los e, eventualmente, incluir perguntas que obtenham informa\u00e7\u00f5es mais claras sobre um potencial cliente, tais como o cargo que ocupa ou a morada.<\/p><p>\u00a0<\/p><p><strong>4. Experimenta outros canais e plataformas<\/strong> &#8211; Existem muitas plataformas e canais excelentes para experimentar. A tua empresa j\u00e1 utiliza Reddit ou WhatsApp? J\u00e1 experimentaste fazer publicidade no YouTube? Descobre em que canais o teu p\u00fablico pode estar ativo e testa uma campanha. Mant\u00e9m-te atento(a) \u00e0s mudan\u00e7as e lembra-te do que j\u00e1 <em><a href=\"http:\/\/boomer.pt\/omnichannel-3dicas\">aqui<\/a><\/em> dissemos\u00a0sobre a import\u00e2ncia de apostares em multicanais para que n\u00e3o dependas de uma s\u00f3 plataforma, de um s\u00f3 m\u00e9todo de recolha de informa\u00e7\u00e3o ou de um s\u00f3 meio de comunica\u00e7\u00e3o com o teu p\u00fablico!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d71cc50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d71cc50\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea71743\" data-id=\"ea71743\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4e208a elementor-widget elementor-widget-text-editor\" data-id=\"b4e208a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>Precisas de ajuda para produzir conte\u00fados para as redes sociais? Descarrega o <\/em><span style=\"text-decoration: underline;\"><a href=\"https:\/\/boomeracademy.pt\/recursos\/#diastematicos\" target=\"_blank\" rel=\"noopener\"><em>Calend\u00e1rio Gratuito de Dias Tem\u00e1ticos<\/em><\/a><\/span><em><span style=\"text-decoration: underline;\">!&nbsp;<\/span> Fica a par de todas as efem\u00e9rides e datas especiais que te v\u00e3o ajudar a planear as tuas campanhas e posts nas redes sociais<\/em>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28aaab6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"28aaab6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b76adf\" data-id=\"7b76adf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85c5c7a elementor-widget elementor-widget-spacer\" data-id=\"85c5c7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96ee8ad elementor-widget elementor-widget-heading\" data-id=\"96ee8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. An\u00e1lise de Resultados <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d055118 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d055118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb34df5 elementor-widget elementor-widget-text-editor\" data-id=\"eb34df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Se n\u00e3o medirmos<\/strong>, <strong>nunca saberemos qual o retorno das a\u00e7\u00f5es<\/strong>! Para podermos analisar os resultados do trabalho que estamos a desenvolver \u00e9 importante definirmos uma periodicidade para a elabora\u00e7\u00e3o de reports \u2013 podem ser semanais, quinzenais ou mensais. Mais importante do que fazer um resumo dos resultados, \u00e9 definir os objetivos (realisstas!) e as m\u00e9tricas que v\u00e3o ser analisadas, bem como ir acompanhando os resultados e ajustando as campanhas.<\/p><p>\u00a0<\/p><p>Caso utilizes uma ferramenta de gest\u00e3o de redes sociais, podes aproveitar para exportar os relat\u00f3rios que s\u00e3o disponibilizados e ajustar \u00e0s tuas necessidades ou ent\u00e3o, podes utilizar o \u201cvelho e bom excel\u201d para compilar os dados principais que te permitam fazer uma an\u00e1lise simplificada.<\/p><p>Nota: define m\u00e9tricas relevantes para o teu neg\u00f3cio e que te permitem fazer uma an\u00e1lise clara do R.O.I. e\/ou do R.O.A.S., caso fa\u00e7as campanhas pagas!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ba3f761 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ba3f761\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae139d1\" data-id=\"ae139d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b75ce46 elementor-widget elementor-widget-text-editor\" data-id=\"b75ce46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por fim, mas n\u00e3o menos importante, destaco a <strong>capacidade de adapta\u00e7\u00e3o<\/strong>. Tendo em considera\u00e7\u00e3o a rapidez com que as tecnologias, os algoritmos e as plataformas mudam, os profissionais digitais t\u00eam que acompanhar as tend\u00eancias e mudan\u00e7as constantes, caso contr\u00e1rio, ficam desatualizados.<\/p><p>\u00a0<\/p><p>Uma \u00faltima nota: <strong>nunca deixes de aprender!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0088de2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0088de2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e6e491\" data-id=\"4e6e491\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c292bff elementor-widget elementor-widget-text-editor\" data-id=\"c292bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gostaste deste artigo? D\u00e1-nos o teu feedback e partilha-o com algu\u00e9m que possa ter interesse no tema! \ud83d\ude0a<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a89e1a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a89e1a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c84be0\" data-id=\"8c84be0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b22d292 elementor-widget elementor-widget-template\" data-id=\"b22d292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"17459\" class=\"elementor elementor-17459\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a19dc2b elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"a19dc2b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fc81c1\" data-id=\"6fc81c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29625fc elementor-widget elementor-widget-heading\" data-id=\"29625fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">V\u00ea mais artigos deste Autor<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0f60f1 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"e0f60f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f312511\" data-id=\"f312511\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-347d879 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"347d879\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7489df5\" data-id=\"7489df5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bfe494 elementor-widget elementor-widget-premium-addon-person\" data-id=\"0bfe494\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;persons_per_row&quot;:&quot;100%&quot;,&quot;persons_per_row_tablet&quot;:&quot;100%&quot;,&quot;persons_per_row_mobile&quot;:&quot;100%&quot;}\" data-widget_type=\"premium-addon-person.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"premium-persons-container premium-person-style1 multiple-persons\" data-persons-equal=\"\">\n\t\t\t\t\t\t\t\t<div class=\"premium-person-container premium-person-none-effect\">\n\t\t\t\t\t\t<div class=\"premium-person-image-container\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"700\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0000_SL1_5122.jpg\" class=\"attachment-full size-full wp-image-19974 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0000_SL1_5122.jpg 500w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2023\/11\/fotos_equipa_0000_SL1_5122-214x300.jpg 214w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/700;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"premium-person-info\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-person-info-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"premium-person-name\">Marisa Coutinho<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<h5 class=\"premium-person-title\">\n\t\t\t\t\t\t\t<span>CEO<\/span>\n\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e032613\" data-id=\"e032613\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25002f8 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"25002f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25950 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacao category-criatividade category-marketing category-redes-sociais tag-ai tag-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/os-7-pecados-mortais-do-marketing-nas-pme\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1.png\" class=\"attachment-full size-full wp-image-25975 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/02\/bannerBlog-1-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/os-7-pecados-mortais-do-marketing-nas-pme\/\" target=&quot;_blank&quot;>\n\t\t\t\tOs 7 pecados mortais do marketing nas PME\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Se tens uma PME, \u00e9 prov\u00e1vel que j\u00e1 tenhas sentido isto: o marketing \u201cdevia\u201d trazer resultados, mas na pr\u00e1tica vira um loop de urg\u00eancias, ideias soltas e decis\u00f5es em cima do joelho.  O outsourcing de marketing pode ser a diferen\u00e7a entre uma PME crescer com consist\u00eancia\u2026 ou andar em c\u00edrculos a apagar fogos.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/os-7-pecados-mortais-do-marketing-nas-pme\/\" aria-label=\"Read more about Os 7 pecados mortais do marketing nas PME\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 de February, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25901 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacao category-criatividade category-marketing category-redes-sociais tag-ai tag-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-de-marketing-digital-para-2026\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1.png\" class=\"attachment-full size-full wp-image-25911 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2026\/01\/bannerBlog_1-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-de-marketing-digital-para-2026\/\" target=&quot;_blank&quot;>\n\t\t\t\t5 Tend\u00eancias de Marketing Digital para 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Com o in\u00edcio de um novo ano, h\u00e1 uma pergunta que aparece em quase todas as conversas com empres\u00e1rios, CEOs e equipas de marketing: \u201conde \u00e9 que devemos investir?\u201d A tenta\u00e7\u00e3o \u00e9 correr atr\u00e1s da \u00faltima \u201ctrend\u201d, da mais recente ferramenta de IA, ou do \u201cGuru\u201d que supostamente te vai tornar rico em 90 dias. <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/5-tendencias-de-marketing-digital-para-2026\/\" aria-label=\"Read more about 5 Tend\u00eancias de Marketing Digital para 2026\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t20 de January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-25486 post type-post status-publish format-standard has-post-thumbnail hentry category-ai category-comunicacao category-criatividade category-marketing category-tecnologia tag-ai tag-marketing\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/boomer.pt\/raiodoblog\/o-novo-consumidor-como-a-inteligencia-artificial-esta-a-mudar-as-regras-do-jogo-para-as-marcas\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2001\" height=\"1001\" data-src=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2.png\" class=\"attachment-full size-full wp-image-25483 lazyload\" alt=\"\" data-srcset=\"https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2.png 2001w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-300x150.png 300w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-1024x512.png 1024w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-768x384.png 768w, https:\/\/boomer.pt\/raiodoblog\/wp-content\/uploads\/2025\/08\/banner-blog-2-1536x768.png 1536w\" data-sizes=\"(max-width: 2001px) 100vw, 2001px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 2001px; --smush-placeholder-aspect-ratio: 2001\/1001;\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/boomer.pt\/raiodoblog\/o-novo-consumidor-como-a-inteligencia-artificial-esta-a-mudar-as-regras-do-jogo-para-as-marcas\/\" target=&quot;_blank&quot;>\n\t\t\t\tO Novo Consumidor: como a Intelig\u00eancia Artificial est\u00e1 a mudar as regras do jogo para as marcas\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A Intelig\u00eancia Artificial est\u00e1 a mudar as regras do jogo: consumidores exigem relev\u00e2ncia, autenticidade e experi\u00eancias personalizadas, obrigando as marcas a repensarem o marketing.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/boomer.pt\/raiodoblog\/o-novo-consumidor-como-a-inteligencia-artificial-esta-a-mudar-as-regras-do-jogo-para-as-marcas\/\" aria-label=\"Read more about O Novo Consumidor: como a Intelig\u00eancia Artificial est\u00e1 a mudar as regras do jogo para as marcas\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLER MAIS\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16 de January, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>J\u00e1 todos vimos &#8211; e nos indignamos &#8211; com as ofertas de emprego com o objetivo de recrutar o chamado \u201ccanivete su\u00ed\u00e7o do Marketing\u201d, certo? Aquele profissional que sabe fazer um pouco de tudo no Marketing &#8211; desde a estrat\u00e9gia \u00e0 produ\u00e7\u00e3o de conte\u00fados, d\u00e1 uns toques de design e v\u00eddeo, sabe fazer as campanhas de publicidade online e ainda d\u00e1 um \u201cpezinho de dan\u00e7a\u201d no Tiktok! ? Ah, e claro, ainda d\u00e1 apoio ao Departamento de Vendas sempre que h\u00e1 uma Feira \/ Evento ou quando \u00e9 preciso fazer uma reuni\u00e3o comercial! Com sorte, poupam-no de tirar caf\u00e9s aos colegas&#8230; <\/p>\n","protected":false},"author":3,"featured_media":16120,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[99,125],"tags":[131,130,156,140,154,151,139,148,133,132],"class_list":["post-16053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-redes-sociais","tag-agencia-digital","tag-agenciademarketing","tag-ai","tag-branding","tag-design","tag-gestaoredesosciais","tag-marca","tag-marketingdigital","tag-redessociais","tag-vila-nova-de-famalicao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Compet\u00eancias que um gestor de redes sociais deve ter - BOOMER<\/title>\n<meta name=\"description\" content=\"J\u00e1 todos vimos \u2013 e nos indignamos \u2013 com as ofertas de 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