{"id":15296,"date":"2024-02-09T22:51:11","date_gmt":"2024-02-09T22:51:11","guid":{"rendered":"http:\/\/boomer.pt\/?p=15296"},"modified":"2024-02-09T22:51:11","modified_gmt":"2024-02-09T22:51:11","slug":"pantone-e-adobe-um-divorcio-caro-para-os-criativos","status":"publish","type":"post","link":"https:\/\/boomer.pt\/raiodoblog\/pantone-e-adobe-um-divorcio-caro-para-os-criativos\/","title":{"rendered":"PANTONE\u00ae e ADOBE\u00ae: um div\u00f3rcio caro para os criativos"},"content":{"rendered":"\t\t
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PANTONE\u00ae e ADOBE\u00ae: um div\u00f3rcio caro para os criativos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tOs cat\u00e1logos de cores PANTONE deixam de fazer parte integrante dos softwares ADOBE, estando apenas dispon\u00edveis como um plug-in pago, com assinatura mensal ou anual\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Enquanto o mundo discutia o div\u00f3rcio da Shakira e do Piqu\u00e9, outra separa\u00e7\u00e3o causava ondas no mundo dos criativos: a ADOBE\u00ae e a PANTONE\u00ae terminaram a parceria que permitia a integra\u00e7\u00e3o dos cat\u00e1logos de cores nos softwares da Creative Suite.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O que \u00e9 a PANTONE\u00ae?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A PANTONE\u00ae \u00e9 uma empresa americana criada no in\u00edcio da d\u00e9cada de 60 que criou um sistema de organiza\u00e7\u00e3o de cores – o\u00a0Pantone Color Matching System\u00ae.<\/p>

\u00a0<\/p>

Este sistema revolucionou a ind\u00fastria, j\u00e1 que permitiu que designers e impressores selecionassem cores com base num nome\/c\u00f3digo, em vez percentagens de mistura e de testar, vezes sem conta, receitas de tinta at\u00e9 chegar \u00e0 cor pretendida.<\/p>

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Como funciona o Pantone Color Matching System\u00ae? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Este sistema atribui a cada cor um c\u00f3digo \u00fanico, que funciona como um ID e que identifica as cores de tinta com\u00a0alta precis\u00e3o e num padr\u00e3o reconhecido por toda a ind\u00fastria. Este reconhecimento garante que conseguimos reproduzir a mesma cor com bastante fiabilidade independentemente do material, da empresa e mesmo do pa\u00eds! Para al\u00e9m disso, a escala PANTONE\u00ae possibilita a impress\u00e3o de cores especiais, como met\u00e1licas e fluorescentes.<\/p>

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Atualmente, o sistema PANTONE\u00ae j\u00e1 abrange v\u00e1rios setores e materiais onde a reprodu\u00e7\u00e3o fiel de cores \u00e9 importante, nomeadamente os t\u00eaxteis, pl\u00e1sticos, arquitetura e interiores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Porqu\u00ea que a ADOBE\u00ae e a PANTONE\u00ae terminaram a parceria? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A PANTONE\u00ae estabeleceu-se n\u00e3o s\u00f3 como l\u00edder de mercado mas como monop\u00f3lio, praticamente sem concorr\u00eancia na ind\u00fastria gr\u00e1fica. Esta popularidade (e a aus\u00eancia de alternativas vi\u00e1veis) deram \u00e0 marca o poder de tomar esta decis\u00e3o de cobrar aos utilizadores uma assinatura mensal \/ anual, em vez de continuar a vender a licen\u00e7a de utiliza\u00e7\u00e3o diretamente \u00e0 ADOBE\u00ae.<\/p>

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A PANTONE\u00ae alegou, tamb\u00e9m, que as bibliotecas de cores existentes na ADOBE\u00ae n\u00e3o estavam a ser geridas e atualizadas de forma eficiente desde 2010, causando erros e n\u00e3o mostrando aos utilizadores todas as cores dispon\u00edveis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O que muda para os designers?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Os profissionais que utilizam os softwares ADOBE\u00ae e que precisem de utilizar o Pantone Color Matching System\u00ae t\u00eam que subscrever a assinatura do Plug-in PANTONE\u00aeConnect\u00a0<\/a>.<\/strong><\/p>

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A boa not\u00edcia? Os cat\u00e1logos Pantone + CMYK Coated, Pantone + CMYK Uncoated, and Pantone + Metallic Coated (os de utiliza\u00e7\u00e3o mais comum para impress\u00e3o em papel) continuam dispon\u00edveis e inclu\u00eddos nos planos da ADOBE\u00ae.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Os cat\u00e1logos de cores PANTONE deixam de fazer parte integrante dos softwares ADOBE, estando apenas dispon\u00edveis como um plug-in pago, com assinatura mensal ou anual<\/p>\n","protected":false},"author":1,"featured_media":15307,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"footnotes":""},"categories":[126],"tags":[171,131,130,156,197,198,140,154,151,139,148,133,132],"class_list":["post-15296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-desenvolvimento-web","tag-adobe","tag-agencia-digital","tag-agenciademarketing","tag-ai","tag-boomer","tag-boomer-academy","tag-branding","tag-design","tag-gestaoredesosciais","tag-marca","tag-marketingdigital","tag-redessociais","tag-vila-nova-de-famalicao"],"yoast_head":"\nPANTONE\u00ae e ADOBE\u00ae: um div\u00f3rcio caro para os criativos - BOOMER<\/title>\n<meta name=\"description\" content=\"Os cat\u00e1logos de cores PANTONE deixam de fazer parte integrante dos softwares ADOBE, estando apenas dispon\u00edveis como um plug-in pago...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/boomer.pt\/raiodoblog\/pantone-e-adobe-um-divorcio-caro-para-os-criativos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PANTONE\u00ae e ADOBE\u00ae: um div\u00f3rcio caro para os criativos - 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