SONAE S&F

NAMING E BRANDING

BRANDING & DESIGN STRATEGY

CHALLENGE

Brand creation, branding, graphic line and communication strategy of the SONAE S&F Employer Branding project, with the aim of generating medium and long term internal and external communication and to convey that Sonae S&F is a great place to work as well as a career boosting company.

CONCEPT

Based on three pillars - Agile, Digital and Fashion - a brand strategy was developed with a special focus on internal, external and institutional communication. The goal was to create a versatile brand, adaptable to the various moments of communication with SONAE S&F targets, without clashing with the language of the parent brand and other Group insignia.

RESULTS

The naming of the project - IN - combined with a logo with youthful and appealing colors, distinctive and symbolic graphics conveys a strong, organic, fluid and changeable brand.
The simplicity of the brand allows great versatility: on one hand, it is adaptable to the various moments of communication with the publics (internal and external) and, on the other, it is easily integrated with other company logos for institutional communication. This versatility is reflected in the developed materials, with a young and dynamic language.

DERIVATIONS

One of the versions created for the IN logo uses gray to create a more institutional version.
A version of the IN logo was also created for each of the various moments of the SONAE SF recruitment process.