PRIMOR - CHARCUTARIA-PRIMA

BRAND
CTIVISION CAMPAIGN

DESIGN & MARKETING STRATEGY

uma história de amor primor

CHALLENGE

PRIMOR requested BOOMER to develop a brand activation campaign on the HORECA channel, with a special focus on the southern region of Portugal.

With the goal of increasing the PRIMOR Charcutaria brand awareness, this campaign also aimed to make the range of products known to end consumers.

 

CONCEPT

With over half a century of history, PRIMOR is renowned for its quality and know-how. Based on the brand statement "Reinvent your day", the aim was to communicate the brand differentially, with a young and informal tone that would create an emotional relationship between the brand, its history and its consumers, with simple but appealing messages.

 

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RESULTS

Featuring a storytelling component, the "Primor Love Story" campaign appealed to brand consumers on the HORECA channel with its compelling messages, in an integrated communication strategy that materialized on online and offline channels, especially through communication materials at the sales stations.

 

 
Increased brand awareness and salesIncreased brand
awareness and sales

 

 

Consumer’s emotional involvementConsumer’s emotional
involvement

 

Storytelling StrategyStorytelling Strategy

 

 

Integrated communication - online and offline channelsIntegrated communication
- online and offline channels

 

 

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fachada
sacos
dispensador guardanapos
campanha
campanha
campanha
campanha
campanha
campanha

 

 

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