PAR - ARCHITECTURE

BRANDING

BRANDING STRATEGY & DESIGN

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CHALLENGE

Founded in 2019 by two experienced Portuguese architects, based in Geneva, Switzerland, PAR is a studio of architectural design, urban planning and customized interior design. The challenge was to create a strong yet minimalist visual identity that would be applied to different communication materials.

 

CONCEPT

Inspired by the meaning of the word "par" (which in portuguese means "pair"), and considering the essence of the brand - founded by 2 architects, the human forms were combined with the triangle form, symbol of perfection and balance, resulting in a simple, minimalist logo with a strong presence, which conveys, at the same time, a young but professional image.

 

 

papeis
estacionário
timbrado
dossier
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businesscards

 

 

 

 

DO YOU WANT TO GIVE YOUR BRAND A NEW ARCHITECTURE?"


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