CERVEJARIA GAZELA

REBRANDING

BRANDING, DESIGN & STRATEGY

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CHALLENGE

With over 50 years, the Gazela Brewery is an expert in the art of making the famous “cachorrinhos da Batalha".

Recognized nationally and internationally, the family business has grown and reinforced its success in the city of Porto. The increase in tourism in the city, as well as the opening of the new premises at Rua de Entreparedes, in a second, larger and more seated space dictated the bet on the brand and the reinforcement of its notoriety, positioning the Gazela Brewery as the "true”, “the original” and the "authentic” space of “Cachorrinhos da Batalha".

 

CONCEPT

The logo format resembles a seal, a coat of arms: symbols of quality and history of the city of Porto, having as its central element the image of the gazelle, inspired by its origins.

The result is the consistency in the brand’s image, and a graphic line has been developed to accompany brand communication, packaging, menus, the decoration of the facilities, and so on.

 

logo cervejaria
conceito
conceito

RESULTS

A graphic line that accompanies brand communication, packaging, menus, uniforms, the decoration of the facilities, and so on was developed, giving consistency to the brand’s image, not only in physical spaces but also in online communication.

 

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poster frame
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Increased awarenessIncreased
awareness

 

 

 

LoyaltyLoyalty and
new customer acquisition

 

 

Brand communication uniformizationBrand communication
uniformization

 

 

 

Integrated communication Integrated communication
- online and offline channels

 

 

gazela exterior
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