AEP - SERVIÇOS

DIGITAL CAMPAIGN

DIGITAL & MARKETING STRATEGY

CHALLENGE

AEP — Associação Empresarial de Portugal (The Portuguese Entrepreneurial Association) is a strategic business partner for portuguese companies.

In order to effectively disseminate the services provided by AEP, it was created a sub-brand - AEP SERVIÇOS - and a communication and digital dissemination strategy was developed.

 

logo AEP

STRATEGY

alanding page

Creation of alanding page

 

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Social Media marketing strategy

 

Media Advertising

Paid Media Advertising Campaigns

 

marketing strategy

E-mail marketing strategy

 

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LANDING PAGE

User-friendly Design
Focus on the content
Optimized for conversions
Continuous A/B Tests to maximize efficiency

 

SOCIAL MEDIA

In order to promote AEP services and create engagement, two types of publications were created:

Posts to promote engagement with management tips, law changes, useful information for entrepreneurs, etc.

Posts to encourage contact requests with promotion of the services and its benefits and applicability in the market

 

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PAID MEDIA

In order to increase communication and work on the awareness of AEP Services, a Paid Media plan has been outlined on social networks and Google

 

FACEBOOK ADS

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Brand Awareness
to promote AEP Services to the largest number of potential customers

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Website Traffic
to generate qualified traffic to the landing page to drive leads

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Followers Acquisition
to grow communities on each social media page

GOOGLE ADS

Display Network
Creation of banners to be shown to potential customers when they browse websites with informationrelated to AEP's Services

Search Networking
Insertion of ads in Google search network to be shown to users when looking for the services AEP provides



E-MAIL MARKETING

The e-mail marketing strategy was applied in two ways:
1º: e-news were sent in order to present the new landing page;
2º: useful content was produced to build a strong brand image / awareness.

 

RESULTS

(6 months)

target

REACHED PEOPLE

 

landing page

LANDING PAGE'S VISITS

 

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FOLLOWERS ON FACEBOOK

 

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INTERACTION RATE(Industry's average is 0,3%)

 

 

 

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INCREASED BRAND NOTORIETY

 

 

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CONTINUOUS LEADS GENERATION

 

 

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