AEP - SERVIÇOS
DIGITAL CAMPAIGN
DIGITAL & MARKETING STRATEGY
CHALLENGE
AEP — Associação Empresarial de Portugal (The Portuguese Entrepreneurial Association) is a strategic business partner for portuguese companies.
In order to effectively disseminate the services provided by AEP, it was created a sub-brand - AEP SERVIÇOS - and a communication and digital dissemination strategy was developed.
STRATEGY
Creation of alanding page
Social Media marketing strategy
Paid Media Advertising Campaigns
E-mail marketing strategy
LANDING PAGE
User-friendly Design
Focus on the content
Optimized for conversions
Continuous A/B Tests to maximize efficiency
SOCIAL MEDIA
In order to promote AEP services and create engagement, two types of publications were created:
Posts to promote engagement with management tips, law changes, useful information for entrepreneurs, etc.
Posts to encourage contact requests with promotion of the services and its benefits and applicability in the market
PAID MEDIA
In order to increase communication and work on the awareness of AEP Services, a Paid Media plan has been outlined on social networks and Google
FACEBOOK ADS
to promote AEP Services to the largest number of potential customers
to generate qualified traffic to the landing page to drive leads
to grow communities on each social media page
GOOGLE ADS
Creation of banners to be shown to potential customers when they browse websites with informationrelated to AEP's Services
Insertion of ads in Google search network to be shown to users when looking for the services AEP provides
E-MAIL MARKETING
The e-mail marketing strategy was applied in two ways:
1º: e-news were sent in order to present the new landing page;
2º: useful content was produced to build a strong brand image / awareness.
RESULTS
(6 months)
REACHED PEOPLE
LANDING PAGE'S VISITS
FOLLOWERS ON FACEBOOK
INTERACTION RATE(Industry's average is 0,3%)
INCREASED BRAND NOTORIETY
CONTINUOUS LEADS GENERATION
DO YOU WANT TO FIND OUT HOW TO POTENTIATE YOUR BRAND IN THE DIGITAL WORLD?
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