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METODOLOGY

We are brand strategists! Why? Because managing brands is much more than creating an image or a website. It’s thinking about the brand within the world its consumers live, feel and connect on. For us to do that it’s necessary to think about the brand as a whole and not just as the sum of its parts. And doing that is what we are good at, really good!

WHAT IS THE BRAND’S WORLD?

Does the brand have good communication tools? Through which channels and mediums?

Does it stand out in the marketplace? And its competitors, how do they communicate? To work a brand is to know its world, its surroundings and the part it plays in the brand universe!

WHO LIVES IN THAT WORLD?

Who are the brand’s consumers? Who would you like to attract? What is the consumer’s perspective on the brand?

Now that we’ve reached the brand’s world, it is essential to get to know its “inhabitants” and decide the best targets!

WHAT IS THE ITINERARY? WHAT ARE THE PLANETS TO BE CONQUERED?

As with any trip, a journey through the brand’s world needs a plan, that is a strategy that determines where we are headed and the goals that guide our path towards the conquering of new planets!

BY THE STARS! IT’S A THUNDER STRORM!

This is the fun part about travelling though the brand’s world! The part where our team of superheroes raises a storm – not one with a chance of rain but one with the certainty of ideas! Some are crazy, some are fantastic and others are just out-of-this-world!

3, 2, 1… LIFT OFF!

With a luggage full of ideas and a strong concept, we set out on our mission! It is at this stage that everything takes shape and our team brings to live the mediums that are sure to save the world – that brand’s world!

MISSION SUCCESSFULLY ACCOMPLISHED

It’s time to land and evaluate the results! And what do we see from outer-space when looking at the brand’s world? That the BOOMER’s superheroes mission has ended, but is not over! There are still plenty of worlds to rescue! Ready?

© 2018 BOOMER- BRAND & DIGITAL STRATEGISTS

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